Kurashiru, Inc.

Kurashiru, Inc. is a Japanese digital media and platform company headquartered in Minato-ku, Tokyo. It operates the recipe video platform "Kurashiru," the savings app "Reshichalle," the lifestyle media "TRILL," the creator management agency "LIVEwith," and the AI agent platform "Kurashiru AI OS." Founded in April 2014 as dely Inc. by Yusuke Horie and others while they were students at Keio University, the company initially ran a food delivery business before pivoting to recipe video content in 2016. The Kurashiru app has surpassed 44 million downloads and is positioned as Japan's No.1 recipe video platform. The company listed on the Tokyo Stock Exchange Growth Market in December 2024 and changed its name to Kurashiru, Inc. in October 2025.

Kurashiru, Inc. was founded in April 2014 as dely Inc. by Yusuke Horie and others while they were students at Keio University. The company initially operated a food delivery business in Tokyo, but withdrew from that business in March 2015. In February 2016, it launched the recipe video service "Kurashiru" as a browser-based service, followed by iOS and Android apps in May and July 2016 respectively. The service grew rapidly: by December 2017 the app reached 10 million downloads, and by December 2019 it reached 20 million. In July 2018, dely acquired Startouts, Inc., operator of the cooking video service "mogoo," and formed a capital alliance with Yahoo Japan. In March 2019, it made TRILL, Inc., operator of the women's lifestyle media "TRILL," a consolidated subsidiary, and in July 2019 acquired Basecamp, Inc. In April 2020, TRILL, Inc. was merged into dely. In February 2023, it acquired ENLOOP, Inc., operator of the creator management agency "LIVEwith." In December 2024, the company listed on the Tokyo Stock Exchange Growth Market. In October 2025, it changed its name to Kurashiru, Inc. In May 2026, it launched "Kurashiru AI OS."

• Founded as dely Inc. to operate food delivery business.

• Withdrew from food delivery business.

• Launched recipe video service "Kurashiru" (browser version).

• Launched Kurashiru iOS app.

• Launched Kurashiru Android app.

• Kurashiru app reached 10 million downloads.

• Acquired Startouts, Inc. (mogoo) and formed capital alliance with Yahoo Japan.

• Made TRILL, Inc. a consolidated subsidiary.

• Acquired Basecamp, Inc.

• Kurashiru app reached 20 million downloads.

• Merged with TRILL, Inc.

• Kurashiru app reached 30 million downloads.

• Kurashiru official YouTube channel surpassed 1 million subscribers.

• Acquired ENLOOP, Inc. (LIVEwith).

• Kurashiru app reached 40 million downloads.

• Listed on Tokyo Stock Exchange Growth Market.

• Changed company name to Kurashiru, Inc.

• Launched Kurashiru AI OS.

Japan's No.1 recipe video platform and a multi-service digital lifestyle company.

• Kurashiru

  Recipe video platform with over 44 million app downloads, offering recipes supervised by registered dietitians and creator content.

• Reshichalle

  Savings app that rewards users with points for shopping activities, renamed from Kurashiru Reward in November 2025.

• TRILL

  Lifestyle media for women covering fashion, beauty, and relationships.

• LIVEwith

  Creator management agency for live streamers, one of the largest in Japan.

• Kurashiru AI OS

  AI agent platform for manufacturers, wholesalers, and retailers, launched in May 2026.

1. 1クラシル株式会社 公式サイトkurashiru.co.jp
2. 2会社概要・沿革 | クラシル株式会社kurashiru.co.jp
3. 3企業理念 | クラシル株式会社kurashiru.co.jp
4. 4代表挨拶 | クラシル株式会社kurashiru.co.jp
5. 5クラシル - Wikipediaja.wikipedia.org
6. 6Kurashiruwikidata.org