KUPB
KUPB is a Spanish-language Univision-affiliated television station serving the Permian Basin from Midland, Texas.
Last updated August 31, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
KUPB is a television station based in Midland, Texas, serving viewers across the Permian Basin and the wider Midland–Odessa area. The station operates on channel 18 and is affiliated with Univision, the Spanish-language television network. Its programming combines Univision network content with locally oriented news and community coverage designed for Spanish-speaking audiences in West Texas. The station began broadcasting on May 14, 2001, using analog channel 18. Its launch expanded Spanish-language television availability in a region whose population includes substantial Hispanic communities and whose economy and civic life are closely tied to the Permian Basin. KUPB's transmitter is located on University Boulevard in West Odessa, while its studios are on Younger Road in Midland. This arrangement gives the station a technical and operational footprint spanning the principal population centers of the market. Local news has been an important part of KUPB's identity. Before establishing a full local newscast, the station carried two-minute news briefs beginning in August 2003. On November 5, 2007, it launched Noticias 18, a more developed local news operation intended to provide Spanish-language reporting for Permian Basin viewers. In October 2008, the newscast was renamed Noticias Univision Oeste de Texas and began to be simulcast on sister station KEUS-LP in San Angelo, extending its West Texas reach. In 2015, production of KUPB's newscasts was transferred to sister station KINT-TV in El Paso, reflecting Entravision's use of shared regional news resources. KUPB also developed a digital multicast strategy as broadcast television moved beyond a single-channel model. On June 12, 2009, the station completed a digital transition by flash-cutting to digital channel 18 after a brief signal interruption. It upgraded its primary service to high-definition 1080i on May 3, 2010. In 2013, KUPB added KUPB-DT2, initially carrying ZUUS Latino on digital subchannel 18.2. That service was replaced by LATV in 2014. In 2018, the station added two further subchannels carrying English-language programming, broadening the range of services available through its digital signal. KUPB is owned by Entravision Communications and functions within the company's portfolio of Spanish-language broadcast properties. Its principal role is that of a local Univision affiliate: it distributes network entertainment, news, sports, and other programming while maintaining a local presence through its station identity, news output, digital channels, and community connection. The station remains active, although detailed public information about its current executives, financial performance, audience figures, and specific present-day subchannel schedules is not established in the supplied reference material.
History
KUPB began broadcasting on May 14, 2001, from Midland, Texas, using analog channel 18. The station was established as a Univision affiliate serving the Permian Basin, a broad West Texas region centered on Midland and Odessa. Its service area includes communities connected by the area's energy-based economy and a substantial Spanish-speaking audience. KUPB's studios are located on Younger Road in Midland, and its transmitter is positioned on University Boulevard in West Odessa. The station initially focused on distributing Univision's Spanish-language network schedule. It later developed a local news presence. Beginning in August 2003, KUPB aired two-minute news briefs. This limited service was expanded on November 5, 2007, when the station launched Noticias 18, a local news operation intended to report on events affecting Permian Basin viewers. On October 13, 2008, the program was renamed Noticias Univision Oeste de Texas. The revised newscast was also simulcast on KEUS-LP, a sister station in San Angelo, giving the operation a wider West Texas profile. KUPB's technical development followed the wider transformation of American broadcast television from analog to digital transmission. On June 12, 2009, at 9 a.m., the station flash-cut from analog service to digital channel 18. The transition included a short signal interruption lasting approximately three minutes. Less than a year later, on May 3, 2010, KUPB upgraded its primary service to 1080i high definition, improving the presentation quality of its network and local programming. The station subsequently expanded through digital multicast channels. In 2013, KUPB added KUPB-DT2 on digital channel 18.2 and carried ZUUS Latino on the new service. In 2014, ZUUS Latino was removed and replaced by LATV. In 2018, KUPB added two more subchannels with English-language programming, creating a broader digital offering alongside the primary Univision service. In 2015, Entravision transferred production of KUPB's newscasts to KINT-TV, its sister station in El Paso. The change placed KUPB's news production within a larger group structure rather than ending the station's local news identity. Across its history, KUPB has therefore combined three functions: a local over-the-air station, a West Texas outlet for Univision programming, and a regional news and multicast platform. The supplied reference material does not identify current news anchors, general managers, audience figures, financial results, or a detailed current subchannel lineup.
- 2018
Additional English-language subchannels added
[1]KUPB adds two further digital subchannels carrying English-language programming.
- 2015
News production transferred to KINT-TV
[1]Entravision moves production of KUPB's newscasts to sister station KINT-TV in El Paso.
- 2014
LATV replaces ZUUS Latino
[1]The programming on KUPB-DT2 changes from ZUUS Latino to LATV.
- 2013
Digital multicast expansion
[1]KUPB adds KUPB-DT2 on channel 18.2 with ZUUS Latino programming.
- 2010
High-definition upgrade
[1]KUPB begins transmitting its primary service in 1080i high definition.
- 2009
Digital transition
[1]KUPB flash-cuts to digital channel 18 on June 12, 2009.
- 2008
Newscast renamed and simulcast in San Angelo
[1]Noticias 18 becomes Noticias Univision Oeste de Texas and is simulcast on sister station KEUS-LP in San Angelo.
- 2007
Noticias 18 launches
[1]The station launches Noticias 18, a local Spanish-language news service for the Permian Basin.
- 2003
News briefs begin
[1]KUPB starts airing two-minute local news briefs, establishing an initial news presence before launching a full local newscast.
- 2001
KUPB commences broadcasting
[1]KUPB begins analog broadcasting on channel 18 from Midland, Texas, serving the Permian Basin as a Univision affiliate.
Products and positioning
A Spanish-language local television outlet combining Univision network programming with regional news and multicast services for Hispanic and bilingual audiences in the Permian Basin and West Texas.
Spanish-language broadcast television · 2001
KUPB channel 18
The station's primary broadcast service and local identity. KUPB channel 18 carries Univision's Spanish-language network programming for the Midland–Odessa and Permian Basin market, supplemented by station announcements, advertising, and locally relevant content.
Local television news · 2007
Noticias Univision Oeste de Texas
KUPB's Spanish-language local news operation. It evolved from short news briefs that began in 2003 into Noticias 18 in 2007, was renamed Noticias Univision Oeste de Texas in 2008, and was later produced by sister station KINT-TV in El Paso.
Digital multicast television · 2013
KUPB-DT2
KUPB's digital subchannel on 18.2. It initially carried ZUUS Latino after its 2013 launch and switched to LATV in 2014. The supplied material does not establish its current programming or status.
Digital multicast television · 2018
English-language digital subchannels
Two additional digital subchannels were added in 2018 to carry English-language programming. The supplied reference does not identify the networks, channel numbers, or current schedules.
Brand decisions
2018
Expansion of digital multicast servicesProduct launchBackground
KUPB had already established a secondary digital channel and continued developing its over-the-air multicast capacity.
Action taken
The station added two additional subchannels carrying English-language programming.
Aftermath
KUPB's digital signal offered a broader mix of Spanish-language network and English-language multicast content, although the supplied source does not specify the current lineup.
2015
Transfer of local news productionStrategyBackground
Entravision operated multiple Spanish-language stations in West Texas and the Southwest.
Action taken
Production of KUPB's newscasts was transferred to sister station KINT-TV in El Paso.
Aftermath
KUPB's news output became part of a shared production structure within Entravision's station group.
2013
Launch of KUPB-DT2Product launchBackground
Digital broadcasting enabled KUPB to carry additional services beyond its primary Univision channel.
Action taken
The station added KUPB-DT2 on digital channel 18.2 and initially programmed it with ZUUS Latino.
Aftermath
The secondary service was subsequently reprogrammed with LATV in 2014.
2010
Primary service upgraded to high definitionGeneration changeBackground
Following the digital transition, KUPB further upgraded the technical quality of its primary broadcast.
Action taken
KUPB began transmitting in 1080i high definition on May 3, 2010.
Aftermath
Network and local programming could be presented in a high-definition broadcast format.
2009
Conversion from analog to digital broadcastingGeneration changeBackground
KUPB operated as an analog channel 18 station until the nationwide transition to digital television.
Action taken
The station flash-cut to digital channel 18 on June 12, 2009, after a short signal interruption.
Aftermath
KUPB continued operating as a digital television station and later expanded its digital multicast services.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/kupb · Editorial policy · How profiles are compiled