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KUIU

KUIU is a hunting company dedicated to engineering innovative performance hunting gear and clothing.

Last updated September 15, 2026

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Overview

KUIU is a hunting company that engineers performance hunting gear and clothing. Founded by Jason Hairston, whose vision centered on pushing the boundaries of performance, ultralight weight, and technology development, KUIU offers a range of apparel and equipment organized around its Layering System, including base layers, insulation layers, and protection layers, as well as hunting packs, accessories, and everyday apparel. The brand also operates retail store locations and provides group sales with customization options for corporate and team orders.

History

KUIU was founded by Jason Hairston, whose vision was for hunting gear that pushed the boundaries of performance, ultralight weight, and technology development. The company describes itself as obsessed with engineering the world's most innovative performance hunting gear, and states that it lives that vision every day with its customers and employees. For more than a decade, KUIU has engineered technical gear, with products tested and proven in extreme conditions.

Products and positioning

Performance hunting gear engineered for the most extreme conditions, known for exceptional performance and unrivaled craftsmanship.

  • KUIU Layering System

    A three-part system: Next-To-Skin Layer worn next to skin under all layers; Insulation Layer worn on top of base layers and under rain gear; Protection Layer worn over base layers and insulation.

  • Waypoint Rollers, Waypoint Duffels, TwoTrack Duffel, Kodiak Submersible Bags, Taku Bags, and hard cases

    New gear highlighted in the 'The Gear That Gets You There' overview.

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