Kufu Company Holdings Inc.

Kufu Company Holdings Inc. is a Japanese holding company headquartered in Minato-ku, Tokyo, that oversees a portfolio of consumer-facing digital services and life-event businesses. The company was established on October 1, 2021, through a joint share transfer between Roco Guide Inc. and Kufu Intermediate Holding Company, and it listed on the Tokyo Stock Exchange Growth Market (formerly Mothers) under securities code 4376. Its corporate mission centers on the concept of 'kufu' — a Japanese word suggesting ingenuity or a clever idea — aiming to bring new inspiration and joy into users' daily lives. The group organizes its operations into three broad segments: daily life services, life-event services, and investment/incubation. Daily life services include the flyer and shopping information service Tokubai, the personal budgeting app Kufu Zaim, the travel media Kufu Trip, and regional information media such as Kufu Loco Shizuoka and Kufu Loco Sendai. Life-event services cover housing and weddings, including the real estate portal Ouchino, the home-building media Kufu Ietate, the wedding information site Minna no Wedding, and the wedding dress and photo services Enimari, Dress Every, and Tagless Tokyo. The investment and incubation segment includes Kufu Capital, Seven Signatures International, Kids Star (operator of the children's social experience app Gokko Land), Gold Eggs, and Atelier Haruka. The company has grown through a series of mergers and acquisitions, absorbing businesses such as Zaim, Kids Star, and Hyas & Co. It has also pursued partnerships, including a naming-rights agreement with the professional baseball team Hayate 223, which was terminated in 2025. In December 2024, the company changed its trade name from Kufu Company Inc. to Kufu Company Holdings Inc. to reflect its holding-company structure. The group continues to expand its portfolio of services that support consumers in making smarter and more enjoyable decisions about their daily lives and major life events.

The current Kufu Company Holdings Inc. is the result of a series of corporate reorganizations and integrations. Its predecessor, Kufu Company Inc. (first generation), was established on October 1, 2018, through a joint share transfer between Ouchino Inc. and Minna no Wedding Inc., and listed on the Tokyo Stock Exchange Mothers Market. Ouchino operated real estate information services, while Minna no Wedding ran a wedding venue review site. The integration aimed to combine their expertise to provide higher-quality services. In the following years, the company expanded through acquisitions and new business launches. In November 2018, it established Da Vinci Studio Inc. and Hoken no Kufu Inc., and made R-Cube Inc. a subsidiary. In January 2019, it acquired Zaim Inc., a personal budgeting app. In 2020, it acquired Fukuro Small Amount Short-Term Insurance Co., Ltd. (renamed Kufu Small Amount Short-Term Insurance), and in October 2020, Minna no Wedding and R-Cube merged to form Enimari Inc. In January 2021, Kids Star Inc., operator of the children's app Gokko Land, became a subsidiary, and the company absorbed Full Throttles Inc. In June 2021, it acquired Hyas & Co. Inc. On May 14, 2021, Kufu Company (first generation) and Roco Guide announced a management integration through a joint holding company to be established on October 1, 2021. Kufu Company (first generation) was delisted on September 29, 2021, and renamed Kufu Intermediate Holding Company on September 30. On October 1, 2021, Kufu Company Inc. (second generation) was established through a joint share transfer between Kufu Intermediate Holding Company and Roco Guide, and listed on the TSE Mothers Market in their place. In October 2022, Kufu Intermediate Holding Company absorbed Ouchino Inc. and Ouchi no Kufu Inc., and changed its name to Kufu Sumai Inc. In July 2023, Zaim Inc. and Da Vinci Studio Inc. merged to form Kufu AI Studio Inc., and Roco Guide transferred its media and regional businesses to Shizuoka Online Inc. In January 2024, the company entered a capital and business alliance with Hayate 223 Inc., which operates a professional baseball team joining the Western League, and acquired naming rights, naming the team 'Kufu Hayate Ventures Shizuoka'. In the same year, its consolidated subsidiary Kids Star Inc. listed on the TSE Growth Market. On December 31, 2024, the company changed its trade name to Kufu Company Holdings Inc. On January 1, 2025, Kufu AI Studio Inc. absorbed Roco Guide Inc. and changed its name to Kufu Company Inc. (third generation). On November 28, 2025, the company notified Hayate 223 Inc. of the termination of the capital and business alliance, citing material breach of the naming rights contract. Throughout its history, the group has built a diverse portfolio of services spanning daily life, housing, weddings, finance, and investment, under the unifying concept of 'kufu' (ingenuity).

• Kufu Company Inc. (first generation) established through joint share transfer between Ouchino and Minna no Wedding; listed on TSE Mothers Market.

• Established Da Vinci Studio Inc. and Hoken no Kufu Inc.; made R-Cube Inc. a subsidiary.

• Acquired Zaim Inc., a personal budgeting app.

• Acquired Fukuro Small Amount Short-Term Insurance Co., Ltd. and renamed it Kufu Small Amount Short-Term Insurance Co., Ltd.

• Minna no Wedding and R-Cube merged to form Enimari Inc.

• Kids Star Inc. became a subsidiary; absorbed Full Throttles Inc.

• Hyas & Co. Inc. became a subsidiary.

• Kufu Company Inc. (second generation) established through joint share transfer between Kufu Intermediate Holding Company and Roco Guide; listed on TSE Mothers Market.

• Kufu Intermediate Holding Company absorbed Ouchino Inc. and Ouchi no Kufu Inc., and changed its name to Kufu Sumai Inc.

• Zaim Inc. and Da Vinci Studio Inc. merged to form Kufu AI Studio Inc.; Roco Guide transferred media and regional businesses to Shizuoka Online Inc.

• Entered capital and business alliance with Hayate 223 Inc.; acquired naming rights for the baseball team, naming it 'Kufu Hayate Ventures Shizuoka'.

• Changed trade name to Kufu Company Holdings Inc.

• Kufu AI Studio Inc. absorbed Roco Guide Inc. and changed its name to Kufu Company Inc. (third generation).

• Notified Hayate 223 Inc. of termination of capital and business alliance due to material breach of naming rights contract.

A consumer lifestyle platform group that uses digital services to support smarter, more enjoyable decisions in daily life and major life events.

• Kufu Tokubai

  Flyer and shopping information service.

• Kufu Zaim

  Personal budgeting app that supports users' financial lives.

• Kufu Trip

  Travel and outing media.

• Ouchino

  Comprehensive real estate information site for buying, selling, and housing information.

• Kufu Ietate

  Housing information media connecting people who want to build or renovate homes with housing companies.

• Minna no Wedding

  Comprehensive wedding information media.

• Gokko Land

  Social experience app for children, used by 3.7 million families.

• Kufu Loco Shizuoka

  Local information media for Shizuoka.

• Kufu Loco Sendai

  Local information media for Sendai.

• Enimari

  Wedding service proposing new ways to celebrate marriage.

• Dress Every

  Import dress sales service.

• Tagless Tokyo

  Photo wedding service in urban settings like Tokyo.

• Atelier Haruka

  Beauty services focusing on hair and makeup and nails at stations nationwide.

1. 1株式会社くふうカンパニーホールディングスkufu.co.jp
2. 2企業情報 | 株式会社くふうカンパニーホールディングスkufu.co.jp
3. 3サービス・グループ会社 | 株式会社くふうカンパニーホールディングスkufu.co.jp
4. 4株式情報 | 株式会社くふうカンパニーホールディングスkufu.co.jp
5. 5くふうカンパニーホールディングス - Wikipediaja.wikipedia.org
6. 6Kufu Company Holdings - Wikidatawikidata.org