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Kufu Company Inc.

Kufu Company Inc. is the operating company of the Kufu Company Group, running household and lifestyle services such as the Tokubai flyer-and-shopping app, the Zaim household budgeting service, and the Kufu Trip travel media.

Last updated September 26, 2026

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Overview

Kufu Company Inc. (株式会社くふうカンパニー) is a Japanese operating company headquartered in Minato-ku, Tokyo, and a wholly owned subsidiary of Kufu Company Holdings Inc., which is listed on the Tokyo Stock Exchange Growth Market under code 4376. The company traces its origins to September 2012, when it was established as Zaim Inc. (株式会社Zaim), a business built around the personal household budgeting service Zaim. In January 2019 it became a consolidated subsidiary of the first-generation Kufu Company (later Kufu Sumai), and it has since been repeatedly reorganized within the group. In July 2023, through a share exchange, it became a wholly owned subsidiary of Kufu Company Holdings and changed its name to Kufu AI Studio Inc., simultaneously absorbing Da Vinci Studio. In November 2024 it absorbed RETRIP, the operator of the travel and outing media RETRIP (later Kufu Trip), and in January 2025 it absorbed Locoguide, the operator of the flyer and shopping information service Tokubai (later Kufu Tokubai). At the same time it changed its name to Kufu Company Inc. (third generation). Today the company plans, develops and operates a portfolio of consumer-facing digital services. These include Kufu Tokubai, a flyer and shopping information service; Kufu Zaim, a personal budgeting service; Kufu Trip, a travel and outing media; and regional media such as Kufu Loco Shizuoka and WOMO. It also handles service planning, development and operation both inside and outside the Kufu Company Group, and pursues new business creation and R&D. Its representative director is Yoshiteru Akita (穐田誉輝). The company is positioned as the core operating entity of the Kufu Company Group, which spans everyday-life services, life-event services, and investment and incubation businesses.

History

Kufu Company Inc. was established in September 2012 as Zaim Inc. (株式会社Zaim), a company focused on the personal household budgeting service Zaim. In January 2019, it became a consolidated subsidiary of the first-generation Kufu Company (later Kufu Sumai). After joining the Kufu Company Group, the company underwent repeated reorganizations. In July 2023, through a share exchange, it became a wholly owned subsidiary of Kufu Company Holdings Inc. and changed its name to Kufu AI Studio Inc., simultaneously absorbing Da Vinci Studio. In November 2023, it entered into a capital and business alliance with Hayate 223, which became Shizuoka Prefecture's first professional baseball farm league entrant. In November 2024, it absorbed RETRIP, the operator of the travel and outing media RETRIP (later Kufu Trip). In January 2025, it absorbed Locoguide, the operator of the flyer and shopping information service Tokubai (later Kufu Tokubai), and simultaneously changed its name to Kufu Company Inc. (third generation). Since then, it has operated services such as Kufu Zaim, Kufu Trip, and Kufu Tokubai.

  • 2025

    Absorbed Locoguide, the operator of the flyer and shopping information service Tokubai (later Kufu Tokubai), and changed its name to Kufu Company Inc. (third generation).

  • 2024

    Absorbed RETRIP, the operator of the travel and outing media RETRIP (later Kufu Trip).

  • 2023

    Through a share exchange, became a wholly owned subsidiary of Kufu Company Holdings Inc. and changed its name to Kufu AI Studio Inc., simultaneously absorbing Da Vinci Studio.

  • 2023

    Entered into a capital and business alliance with Hayate 223, Shizuoka Prefecture's first professional baseball farm league entrant.

  • 2019

    Became a consolidated subsidiary of the first-generation Kufu Company (later Kufu Sumai).

  • 2012

    Established as Zaim Inc. (株式会社Zaim).

Products and positioning

Core operating company of the Kufu Company Group, providing consumer digital services that support everyday life and household finances.

  • Kufu Tokubai

    Flyer and shopping information service.

  • Kufu Zaim

    Personal household budgeting service.

  • Kufu Trip

    Travel and outing media.

  • Kufu Loco Shizuoka

    Regional media providing useful local information.

  • WOMO

    Local media transmitting the charms of Shizuoka to women.

  • Retail Leaders

    Media focusing on leaders in the retail distribution industry.

  • Kufu Kids Gohan

    Website collecting toddler food recipes, tips, and meal scenes.

  • Kufu Kakeibo

    Website where users can reference real household budgets.

  • Kufu Loco Sendai

    Regional media providing useful local information.

  • Kufu Job

    Job search media.

Sources6 sources

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