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KTVK

KTVK is an independent television station serving Phoenix, Arizona, and surrounding parts of the state.

Last updated August 31, 2026

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Overview

KTVK is an independent commercial television station broadcasting on channel 3 in Phoenix, Arizona. The station operates as part of Arizona's Family, a television and digital news group that also includes CBS affiliate KPHO-TV and low-power station KPHE-LD. The stations share facilities on North Seventh Avenue in Phoenix, while KTVK's main transmitter is located on South Mountain. Its signal is also extended into northern Arizona through a network of translator stations. KTVK began broadcasting on February 28, 1955, after the Federal Communications Commission awarded the Phoenix channel 3 construction permit to the Arizona Television Company. The company was associated with Ernest McFarland, a former United States senator who became governor of Arizona in the same period. KTVK launched as the Phoenix market's ABC affiliate and was promoted as a technically advanced operation, with color-capable studios that were among the first of their kind in the area. Its early decades were commercially difficult, however, and the station generally ranked behind its larger and more established competitors. Ownership remained closely connected to the McFarland-Lewis family for most of KTVK's first 44 years. The family emphasized local control and community-oriented programming, but the station did not become a major ratings force until the 1980s. Under Delbert Lewis and a new management team, KTVK recruited experienced personnel from dominant competitor KTSP-TV in 1986. Station manager Bill Miller and news director Phil Alvidrez rebuilt the newsroom, introduced the NewsChannel 3 identity, expanded staffing and equipment, and increased promotional spending. These investments helped KTVK become a ratings leader by the beginning of the 1990s. KTVK's most consequential transition came during the 1994-1995 affiliation realignment caused by the Fox-New World agreement. Although KTVK was one of ABC's strongest affiliates, ABC moved its Phoenix affiliation to KNXV-TV after Scripps-Howard used its other major-market ABC affiliations as leverage. KTVK also failed to obtain the CBS affiliation, which went to KPHO-TV. Rather than accept a major reduction in status, the station became independent and invested heavily in syndicated entertainment, local news, sports, and new facilities. It added popular syndicated programs, expanded its newsroom, operated programming arrangements involving KASW, and carried Arizona Diamondbacks baseball games. The Belo Corporation acquired KTVK in 1999. Later corporate transactions connected the station to Gannett and then to Meredith, whose Phoenix portfolio included KPHO-TV. Under Meredith, KTVK and KPHO were brought into a shared operating structure, with KPHO moving into KTVK's larger studio complex and the Arizona's Family branding extending across both stations. Gray Television subsequently acquired the Meredith television assets, making Gray the current owner. In 2023, the Phoenix stations became the television home of the Phoenix Suns. KTVK remains an independent station whose principal offerings are local news, weather, investigative reporting, syndicated entertainment, sports, and digital content.

History

KTVK was created after the FCC lifted its postwar freeze on new television applications. The Arizona Television Company, associated with Ralph Watkins and other local investors, competed for Phoenix's final commercial VHF allocation. Ernest McFarland acquired a substantial interest in the applicant in 1953. The competing KTAR radio organization eventually pursued a different television acquisition, leaving the channel 3 application effectively uncontested. The FCC granted the construction permit in June 1954. Construction included a transmitter on South Mountain and a substantial studio facility near 16th Street and Osborn Road. KTVK signed on February 28, 1955, as Phoenix's ABC affiliate. The station's color-ready technical facilities were a notable feature at launch, but its lack of an established radio sister limited its early financial strength. KTVK remained a low-ranked competitor through much of its first three decades. McFarland gradually consolidated ownership, buying out the other original partners in 1977. Day-to-day control passed increasingly to members of the McFarland-Lewis family, who sought to preserve local ownership and decision-making. The station's fortunes changed in the mid-1980s. Delbert Lewis recruited a group of employees from KTSP-TV, including Bill Miller and Phil Alvidrez. Miller became station manager and Alvidrez led the news department. They reorganized the newsroom under the NewsChannel 3 identity, replaced portions of the anchor lineup, expanded staffing, upgraded equipment, and raised the promotional budget. The family owners were willing to authorize substantial expenditures, including a new satellite truck and expanded syndicated programming. By 1990, KTVK had reached first place in important evening news and overall viewing measures. It continued to strengthen its morning and early-evening performance during the next two years. The ratings success led the family company into broader media activities, including Phoenix Magazine, radio station KESZ, production facilities, and programming operations. It also participated in the launch of KASW and developed the AZ News Channel cable service. KTVK's position was threatened by the national affiliation upheaval that began when New World Communications announced its Fox agreement in 1994. Although KTVK was a leading ABC affiliate, ABC transferred the Phoenix affiliation to KNXV-TV as part of negotiations with Scripps-Howard. CBS selected Meredith-owned KPHO-TV instead of KTVK, leaving channel 3 independent. KTVK responded with an ambitious programming strategy. It acquired high-profile syndicated series and game shows, expanded the newsroom, developed new facilities, and continued building local sports coverage. It also programmed KASW before that station's launch and carried a portion of Arizona Diamondbacks games beginning in 1998. A short-lived 1998 airing of The Howard Stern Radio Show ended after two episodes. In 1999, the Belo Corporation purchased KTVK and the company's remaining assets. Subsequent ownership changes associated the station with Gannett and then Meredith. Meredith combined KTVK's operations with those of KPHO-TV, moving KPHO into KTVK's larger facility and extending the Arizona's Family identity across the two stations. Gray Television later acquired the Meredith television properties. KTVK now operates as an independent station within Gray's Phoenix group, with local news, weather, digital publishing, syndicated programming, and sports forming the core of its offering.

  • 2023

    Phoenix Suns partnership

    [1]

    Gray's Phoenix stations became the local television home of the Phoenix Suns.

  • 1999

    Belo ownership begins

    [1]

    Belo acquired KTVK from the family-connected Media America operation.

  • 1998

    Arizona Diamondbacks broadcasts begin

    [1]

    KTVK began airing a portion of the expansion baseball team's games.

  • 1995

    ABC affiliation ends

    [1]

    KTVK completed its transition to independent programming after ABC moved to KNXV-TV.

  • 1990

    KTVK reaches the top of Phoenix ratings

    [1]

    The station's evening news and overall audience performance rose to market-leading levels.

  • 1986

    Newsroom rebuilding begins

    [1]

    KTVK recruited key personnel from KTSP-TV and relaunched its news operation as NewsChannel 3.

  • 1955

    KTVK begins broadcasting

    [1]

    KTVK signed on as Phoenix's ABC affiliate with studios and transmitter facilities designed for color broadcasting.

  • 1954

    FCC grants channel 3 construction permit

    [1]

    The FCC approved the Arizona Television Company's application for Phoenix's final commercial VHF channel.

Products and positioning

A locally focused Phoenix television station combining strong news and weather coverage with independent entertainment and sports programming.

  • Local television news

    Arizona's Family local news

    KTVK's principal service is local news for Phoenix and surrounding communities. Coverage includes breaking news, investigations, weather, traffic, consumer reporting, and regional public-affairs topics, with content shared and presented through the broader Arizona's Family operation.

  • Morning news · 1994

    Good Morning Arizona

    A locally produced morning news program introduced as part of KTVK's response to the loss of ABC's Good Morning America. It centers on morning news, weather, traffic, interviews, and community features.

  • Television entertainment · 1995

    Syndicated entertainment programming

    After becoming independent, KTVK built a schedule around nationally syndicated entertainment, including prominent sitcoms, game shows, and other acquired programs. This programming helped replace the network schedule lost during the 1994-1995 affiliation transition.

  • Sports broadcasting · 2023

    Phoenix Suns broadcasts

    KTVK participates in Gray's Phoenix sports offering, which became the television home of the Phoenix Suns in 2023.

Brand decisions

  • 2023

    Phoenix Suns television partnershipOther

    Background

    Gray's Phoenix stations sought to expand their locally relevant sports programming.

    Action taken

    The Phoenix stations became the television home of the NBA's Phoenix Suns.

    Aftermath

    The agreement added major professional sports coverage to the Arizona's Family portfolio.

  • 1999

    Sale to BeloM&A

    Background

    The McFarland-Lewis family had owned KTVK from its launch and ultimately decided to sell the station and related assets.

    Action taken

    Belo acquired KTVK and assumed control of the station's operations.

    Aftermath

    KTVK entered a succession of larger broadcast ownership structures that eventually led to its current Gray Media ownership.

  • 1995

    Build an independent Phoenix station after losing ABCStrategy

    Background

    KTVK lost its long-running ABC affiliation during a national network realignment, and CBS selected KPHO-TV as its Phoenix affiliate.

    Action taken

    Management invested heavily in syndicated series, game shows, local news staffing, a new studio center, cable news distribution, and sports rights.

    Aftermath

    KTVK remained a significant Phoenix news operation and developed into a durable independent station rather than seeking immediate network re-affiliation.

Sources2 sources

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