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KTUZ-TV

KTUZ-TV is a Shawnee-licensed Spanish-language television station serving the Oklahoma City area as a Telemundo affiliate and the flagship television property of Tyler Media Group.

Last updated October 14, 2026

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Overview

KTUZ-TV is a full-power television station licensed to Shawnee, Oklahoma, and serving the Oklahoma City television market. It broadcasts on virtual channel 30 and is affiliated with Telemundo, the Spanish-language television network. Although its license city is Shawnee, the station's principal studios are located in south Oklahoma City near Southeast 51st Street and Shields Boulevard, alongside the facilities used by several Tyler Media Group stations. Its transmitter is positioned in northeast Oklahoma City, providing broad coverage across the metropolitan area and central Oklahoma. The station traces its regulatory origin to a 1996 construction-permit application submitted by OKC-30 Television, LLC. The license initially carried the call sign KAQS, which was changed to KQOK in 2000. KQOK began broadcasting on November 10, 2000, under the ownership of Little Rock-based Equity Broadcasting Corporation. Its first programming profile was substantially different from its current identity: the station primarily carried America's Collectibles Network, now known as Jewelry Television, supplemented by religious programming, children's educational programming, classic western reruns, and national news supplied by the Independent News Network. A major transformation began in 2004. Tyler Media Group acquired KQOK from Equity on May 27, making channel 30 the Oklahoma City company's first television property. Tyler subsequently changed the call sign to KTUZ-TV, aligning it with the company's KTUZ-FM radio station, which carried a Regional Mexican music format. The station switched to Telemundo on December 27, 2004, after a delay from an originally planned December 1 launch. The affiliation gave Tyler Media a Spanish-language television outlet intended to serve Oklahoma's growing Latino population, while related Equity assets in the market moved toward Univision affiliations. Tyler Media expanded its Shields Boulevard facility to support the new television operation. The company added production studios and recruited approximately ten employees for KTUZ-TV's launch and local-programming plans. The station gradually developed local content alongside Telemundo's national schedule, including public-affairs, entertainment, sports, and news programming. Its local news operation began with brief news and weather updates and developed into a full evening newscast branded T30 Noticias in October 2006. A 5 p.m. edition followed in early 2007. The news department was later rebranded Acción Oklahoma in August 2011, with new studio design and graphics, and was subsequently expanded to weekend broadcasts in 2016 and 2017. KTUZ-TV became part of a broader Tyler Media television group when Tyler acquired KUOK and associated translator stations from Equity Media Holdings in a 2009 bankruptcy auction. The transaction created a duopoly pairing the Telemundo affiliate with Univision affiliate KUOK and placed several Spanish-language and multicultural outlets under common local ownership. KTUZ-TV remains the group's flagship television station and operates alongside KUOK, KUOK-CD, and KOCY-LD. Beyond network programming, KTUZ-TV has used locally produced programs to build a distinct Oklahoma-focused Spanish-language identity. Nuestra Oklahoma provides local discussion and public-affairs content, while Fiesta Deportiva covers sports. Earlier initiatives included Studio Z, a music-video program produced in conjunction with KTUZ-FM, and Spanish-language simulcasts of University of Oklahoma football. The station has also periodically preempted portions of Telemundo's schedule for local programs, religious programming, and leased infomercials. Technically, the station ended analog broadcasting on June 12, 2009, as part of the United States digital television transition. Its digital signal operates on UHF channel 29 while retaining virtual channel 30. In August 2021, KTUZ added QVC, HSN, and QVC2 on digital subchannels 30.2, 30.3, and 30.4, respectively. These additions expanded the station's broadcast portfolio beyond its Telemundo main channel and helped restore full-market over-the-air access to the shopping networks in the Oklahoma City market.

History

KTUZ-TV originated with a July 30, 1996, application by OKC-30 Television, LLC, for a new station on UHF channel 30. The Federal Communications Commission assigned the call sign KAQS on September 27 of that year. The call sign was changed to KQOK on August 17, 2000, and the station began broadcasting on November 10, 2000, as OK30 under Little Rock-based Equity Broadcasting Corporation. Its original schedule was not focused on Spanish-language programming. KQOK primarily carried America's Collectibles Network, the shopping service later known as Jewelry Television. The schedule also included religious programs, children's series selected to satisfy federal educational-programming requirements, reruns of Bonanza, and national newscasts supplied by the Independent News Network. Equity expanded its Oklahoma holdings in early 2004 by acquiring KUOK in Woodward and several low-power stations and translators. On May 27, 2004, it sold KQOK to Oklahoma City-based Tyler Media Group. The deal marked Tyler Media's first television acquisition. Tyler changed the station's call sign to KTUZ-TV, referencing the company's KTUZ-FM radio station, and converted its programming identity to Spanish-language television. The station joined Telemundo on December 27, 2004, after an initially anticipated December 1 affiliation date was postponed. The transition required Tyler Media to expand its existing Shields Boulevard facility. Two production studios were built for local news and public-affairs programming, with a larger third studio intended for town halls and other productions. Tyler also hired additional staff to operate the station and develop programs for Oklahoma's Latino community. KTUZ initially had a limited analog footprint in Oklahoma City because its analog transmitter was located near Moore in northeastern Cleveland County. The analog signal reached Norman and Moore well but provided weaker, rimshot coverage of Oklahoma City and poor or nonexistent reception in some northern suburbs. Its post-transition digital transmitter, located in northeast Oklahoma City, offered substantially stronger metropolitan coverage. The station's news operation developed incrementally. Following the Telemundo affiliation change, KTUZ first carried short news and weather updates during network programs. A full local news department, branded T30 Noticias, launched in October 2006 with a weeknight 10 p.m. broadcast led by Carlos Toledo, who also served as the first news director. A 5 p.m. newscast was added in early 2007. In August 2011, the operation was renamed Acción Oklahoma and received a new set and graphics package. Martin Bedoya was appointed news director in August 2013. Weekend half-hour newscasts were introduced in March 2016 after Telemundo expanded its national weekend news schedule; the early weekend broadcast later moved to 5 p.m., while the late edition moved to 10 p.m. KTUZ also built a local programming schedule around Nuestra Oklahoma, a weekly discussion program, and Fiesta Deportiva, a Saturday sports program. Earlier programming included Studio Z, a music-video show produced with KTUZ-FM and hosted by Blanca Estela Ramirez. In September 2007, KTUZ-TV and KTUZ-FM became the first Spanish-language stations to simulcast a University of Oklahoma football game in Spanish. In April 2009, Tyler Media purchased KUOK and related translator properties at an Equity Media Holdings bankruptcy auction for $800,000. The transaction was approved by the FCC on July 1, 2009, and created a television duopoly involving KTUZ-TV and Univision affiliate KUOK. The group also included KUOK-CD and KOCY-LD, an Estrella TV affiliate. The stations share south Oklahoma City studio facilities, while KTUZ-TV maintains its own full-power transmission operation. KTUZ ended analog broadcasting on June 12, 2009, retaining virtual channel 30 on its digital signal. On August 9, 2021, it added QVC, HSN, and QVC2 to digital multicast channels 30.2, 30.3, and 30.4. The station continues to combine Telemundo programming with locally produced news, sports, discussion, and community-oriented content for the Oklahoma City market.

  • 2021

    Shopping-network multicast services launch

    [1]

    QVC, HSN, and QVC2 joined KTUZ-TV's digital subchannel lineup.

  • 2016

    Weekend newscasts launch

    [1]

    KTUZ introduced weekend editions of Acción Oklahoma following the expansion of Telemundo's national weekend news.

  • 2011

    News operation becomes Acción Oklahoma

    [1]

    The local news department adopted a new brand, studio, and graphics package.

  • 2009

    Tyler Media acquires KUOK and related stations

    [1]

    A bankruptcy-auction purchase expanded Tyler Media's Oklahoma television group and created a duopoly with KTUZ-TV.

  • 2006

    T30 Noticias begins

    [1]

    KTUZ launched its first full local newscast operation.

  • 2004

    Tyler Media takes ownership and launches Telemundo service

    [1]

    Tyler Media acquired the station, changed its call sign to KTUZ-TV, and affiliated it with Telemundo.

  • 2000

    Station signs on as KQOK

    [1]

    The station began broadcasting on November 10 under Equity Broadcasting with the OK30 identity.

  • 1996

    Construction permit application filed

    [1]

    OKC-30 Television, LLC submitted an application to build a station on UHF channel 30.

Products and positioning

A locally operated Spanish-language television station serving Latino audiences in the Oklahoma City market, combining Telemundo network content with locally produced news, public-affairs, entertainment, and sports programming.

  • Spanish-language network television · 2004

    Telemundo network service

    KTUZ-TV's primary service is a local broadcast affiliation with Telemundo. It carries the network's Spanish-language entertainment, news, sports, scripted programming, and other scheduled content, supplemented by locally produced programs and selected local or leased programming.

  • Local news · 2011

    Acción Oklahoma

    Acción Oklahoma is KTUZ-TV's local Spanish-language news identity. The operation began as T30 Noticias in 2006, adopted the Acción Oklahoma name in 2011, and later expanded to include weekday and weekend editions covering Oklahoma City and surrounding communities.

  • Public affairs

    Nuestra Oklahoma

    Nuestra Oklahoma is a weekly locally produced discussion program focused on issues and subjects relevant to Oklahoma's Spanish-speaking community. It airs on Sundays with an encore presentation and forms part of the station's community-oriented programming.

  • Sports programming

    Fiesta Deportiva

    Fiesta Deportiva is a locally produced Spanish-language sports program scheduled on Saturday nights. It complements Telemundo's national sports coverage and provides a local sports-oriented component to KTUZ-TV's weekend schedule.

  • Digital television · 2021

    Digital multicast services

    KTUZ-TV's digital multicast lineup includes QVC, HSN, and QVC2 on virtual channels 30.2, 30.3, and 30.4. These services extend the station's over-the-air offering beyond the main Telemundo channel into home-shopping television.

Marketing campaigns

  • 2007Spanish-language University of Oklahoma football simulcast

    Oklahoma

    KTUZ-TV and KTUZ-FM simulcast a University of Oklahoma football game in Spanish, combining the company's television and radio assets.

    Outcome. The event was described as the first Spanish-language simulcast of its kind by stations in the market.

  • 2004Spanish-language service launch

    Oklahoma City · Central Oklahoma

    Tyler Media repositioned channel 30 as a Spanish-language Telemundo affiliate and expanded facilities to support programming aimed at Oklahoma's Latino community.

    Outcome. The station became Tyler Media's flagship television property and developed local news and community programming around the Telemundo affiliation.

Brand decisions

  • 2021

    Launch of shopping-network subchannelsProduct launch

    Background

    QVC and HSN had lost full-market over-the-air availability in the Oklahoma City market after another station repurposed its multicast services.

    Action taken

    KTUZ launched QVC, HSN, and QVC2 on virtual channels 30.2, 30.3, and 30.4.

    Aftermath

    The station expanded its digital portfolio and restored broad over-the-air access to the shopping networks.

  • 2011

    Local news rebrand to Acción OklahomaGeneration change

    Background

    The station's local news operation had previously used the T30 Noticias identity.

    Action taken

    KTUZ introduced the Acción Oklahoma name, along with a new studio set and graphics.

    Aftermath

    The local news service adopted branding aligned with an action-news format while retaining Spanish-language local coverage.

  • 2009

    Acquisition of KUOK and translator stationsM&A

    Background

    Equity Media Holdings placed assets up for sale through a bankruptcy auction after a proposed transaction with Luken Communications was withdrawn.

    Action taken

    Tyler Media acquired KUOK and associated translator stations for $800,000, subject to FCC approval.

    Aftermath

    The purchase created a Tyler Media duopoly pairing KTUZ-TV with Univision affiliate KUOK and expanded the company's Oklahoma television group.

    Purchase price. $800,000 (April 16, 2009 bankruptcy auction)

  • 2004

    Repositioning from shopping television to TelemundoStrategy

    Background

    The station had operated under Equity Broadcasting with a schedule led by America's Collectibles Network and other syndicated programming.

    Action taken

    After acquiring the station, Tyler Media changed the call sign to KTUZ-TV, joined Telemundo, and invested in studios and staff for local Spanish-language programming.

    Aftermath

    KTUZ became a locally focused Spanish-language outlet and the flagship television station of Tyler Media Group.

Recent events

  • 2021

    KTUZ-TV adds QVC, HSN, and QVC2 digital subchannels[1]

    Product launch

    The station launched three shopping-network multicast services on virtual channels 30.2, 30.3, and 30.4, broadening its digital television offering.

  • 2011

    Local newscasts are rebranded Acción Oklahoma[1]

    Product generation

    KTUZ-TV replaced the T30 Noticias identity with Acción Oklahoma and introduced a new set and graphics package.

  • 2009

    Tyler Media wins Equity station assets in bankruptcy auction[1]

    M&A · Bankruptcy

    Tyler Media acquired KUOK and related translator stations for $800,000 in an Equity Media Holdings bankruptcy auction, creating a local television duopoly with KTUZ-TV.

  • 2009

    KTUZ-TV completes its analog shutdown[1]

    Regulation

    The station discontinued regular analog broadcasts on UHF channel 30 during the federally mandated digital television transition and continued digitally on channel 29 with virtual channel 30.

  • 2006

    KTUZ-TV launches T30 Noticias[1]

    Product launch

    The station introduced its first full local news operation, initially airing a weeknight 10 p.m. newscast and later adding a 5 p.m. edition.

  • 2004

    Tyler Media acquires KQOK[1]

    M&A

    Tyler Media Group purchased the station from Equity Broadcasting, making it the company's first television property.

  • 2004

    KQOK becomes a Telemundo affiliate and adopts the KTUZ-TV call sign[1]

    Other

    The station changed its call sign to KTUZ-TV and joined Telemundo on December 27, following Tyler Media's expansion into locally focused Spanish-language television.

  • 2000

    KTUZ-TV begins broadcasting as KQOK[1]

    Other

    The station signed on November 10, 2000, under Equity Broadcasting with the branding OK30 and a schedule centered on America's Collectibles Network, religious programs, children's programming, and other syndicated material.

Sources1 sources

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