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KTRE

KTRE is an ABC- and Telemundo-affiliated television station serving Lufkin, Nacogdoches, and surrounding areas of East Texas.

Last updated August 31, 2026

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Overview

KTRE is a full-power television station licensed to Lufkin, Texas, and serving the southern portion of the Tyler–Longview–Lufkin–Nacogdoches television market. The station broadcasts on virtual channel 9 and is affiliated with ABC on its primary service and Telemundo on digital subchannel 9.2. Its facilities and transmitter are located on TV Road near U.S. 69 in the Pollok area, while some operational functions, including master control, are coordinated with sister station KLTV in Tyler. KTRE began broadcasting on August 31, 1955. It was established by the owners of the former KTRE radio station and initially operated as a satellite of KPRC-TV, Houston's NBC affiliate. During its early years, however, the station sometimes departed from KPRC's schedule to carry programs from ABC and CBS. The Federal Communications Commission's 1964 decision to place Lufkin and Nacogdoches in the Tyler–Longview television market helped shape the station's subsequent structure. Soon afterward, the Buford family, which owned KLTV, acquired KTRE and developed it as a semi-satellite of KLTV. KTRE has historically combined network affiliation with local identity. Until 1984, it maintained a joint-primary arrangement involving ABC, CBS, and NBC, with a modest emphasis on ABC programming. The launch of KLMG-TV in 1984 removed CBS programming from KTRE and KLTV, while NBC remained available on a secondary basis until KETK-TV began broadcasting in 1987. KTRE and KLTV were sold to Civic Communications in 1989. Civic later became part of Liberty Corporation through a 2002 merger, and Liberty subsequently merged with Raycom Media in 2006. In 2019, KTRE became part of Gray Television, now known as Gray Media, following Gray's acquisition of Raycom Media. The transaction also placed KTRE and KLTV within a larger Gray-owned regional television group that included stations such as KXII, KBTX-TV, and KWTX-TV. KTRE continues to operate as a distinct station and maintains its own website, commercial inventory, legal identifications, selected local programming, and weeknight newscasts, but it is treated as a semi-satellite of KLTV for much of its network, syndicated, and news output. The station's current local news operation produces approximately five hours of locally originated newscasts each week, consisting of one hour on each weekday. At other major news periods, KTRE carries simulcasts of KLTV's programming, including weekday morning, midday, afternoon, evening, and weekend newscasts. This arrangement lets the two stations cover complementary geographic areas while sharing substantial newsroom and technical resources. KTRE's broadcast identity therefore combines local reporting for Deep East Texas with the programming, infrastructure, and regional reach of the KLTV operation.

History

KTRE signed on August 31, 1955, as a television station serving Lufkin, Texas. Its original owners were associated with the former KTRE radio station. The television outlet initially functioned as a satellite of KPRC-TV in Houston, an NBC affiliate, but its schedule was not completely exclusive to NBC: it periodically carried programs from ABC and CBS. A major structural change came in 1964, when the FCC placed Lufkin and Nacogdoches in the Tyler–Longview television market. The Buford family, owners of Tyler station KLTV, acquired KTRE soon afterward and repositioned it as a semi-satellite of KLTV. This arrangement allowed the two stations to share much of their network and syndicated programming while preserving separate local identities, facilities, advertising operations, legal identifications, and selected newscasts. For much of the period before 1984, KTRE and KLTV operated with a joint-primary affiliation arrangement involving ABC, CBS, and NBC. ABC received a slight preference, but the stations carried programming from all three major networks. The launch of KLMG-TV in September 1984 led KTRE and KLTV to drop CBS programming, although they continued to carry NBC on a secondary basis until KETK-TV began operation in March 1987. KTRE and KLTV were sold to Civic Communications in 1989. Civic later merged with Liberty Corporation in 2002, and Liberty merged with Raycom Media in 2006. These ownership changes preserved the close operational relationship between the Lufkin and Tyler stations. The station's technical history included power and antenna changes. For many years, KTRE transmitted at 26,000 watts from a relatively short tower. Its facilities were subject to spacing limitations intended to reduce interference with stations including WAFB in Baton Rouge, Louisiana, and KETG in Arkadelphia, Arkansas. In the early 1980s, KTRE installed a new antenna and transmitter and increased its authorized technical capability, although the station remained subject to restrictions associated with those spacing concerns. The directional design of the new antenna also helped limit signal overlap with KLTV under the ownership rules then applicable to stations in adjacent markets. KTRE ended analog broadcasting on June 12, 2009, as part of the nationwide United States transition to digital television. Its digital operation ultimately moved to VHF channel 9, corresponding to its familiar virtual channel identity. The station later added Telemundo to digital subchannel 9.2. In June 2018, Gray Television announced its planned merger with Raycom Media. The FCC and U.S. Department of Justice approved the transaction, and the merger closed on January 2, 2019. KTRE consequently became a Gray-owned station and a sister station to KLTV and several other stations in nearby Texas markets. Today, KTRE remains a distinct Lufkin-licensed station but operates as a semi-satellite of KLTV. It produces approximately five hours of local news each week, including a one-hour weekday local newscast, and simulcasts additional KLTV news programs at other times. The station serves the southern portion of the shared market, while KLTV concentrates on the northern area. The two stations are generally treated as one ratings unit despite their separate brands and broadcast facilities.

  • 2019

    KTRE becomes a Gray station

    [1]

    The Gray–Raycom transaction closes on January 2, transferring KTRE to Gray Television, now Gray Media.

  • 2018

    Gray announces Raycom merger

    [1]

    Gray Television announces its planned merger with Raycom Media, subject to regulatory review.

  • 2009

    Analog transmission ends

    [1]

    KTRE shuts down its analog VHF channel 9 signal during the federally mandated U.S. digital television transition.

  • 2006

    Liberty merges with Raycom Media

    [1]

    KTRE enters Raycom Media's station portfolio through Liberty's merger with Raycom.

  • 2002

    Civic joins Liberty Corporation

    [1]

    Civic Communications becomes part of Liberty Corporation through a corporate merger.

  • 1989

    Civic Communications acquisition

    [1]

    KTRE and KLTV are sold to Civic Communications.

  • 1987

    Secondary NBC affiliation ends

    [1]

    KETK-TV begins broadcasting, ending KTRE's and KLTV's secondary NBC affiliation.

  • 1984

    CBS affiliation ends

    [1]

    The launch of KLMG-TV results in KTRE and KLTV losing their CBS programming, while NBC remains a secondary affiliation for a limited period.

  • 1964

    Lufkin enters the Tyler–Longview television market

    [1]

    Following an FCC market change, the Buford family acquires KTRE and establishes its long-running semi-satellite relationship with KLTV.

  • 1955

    KTRE signs on

    [1]

    KTRE begins broadcasting on August 31 as a Lufkin television station and initially operates as a satellite of KPRC-TV in Houston.

Products and positioning

A locally identified East Texas television station that combines ABC network service, Telemundo digital programming, local news, and shared regional resources with sister station KLTV.

  • Broadcast television station · 1955

    KTRE Channel 9

    KTRE's primary broadcast service is an ABC-affiliated television channel licensed to Lufkin, Texas. It carries ABC network programming alongside locally identified commercial breaks, station announcements, local news, and other programming serving Deep East Texas.

  • Local television news

    KTRE News

    KTRE produces a limited schedule of locally originated newscasts, including a one-hour weekday local newscast. At other times, it carries KLTV news simulcasts, creating a shared regional news operation while retaining a separate KTRE presentation for the southern portion of the market.

  • Digital multicast television

    Telemundo 9.2

    KTRE carries Telemundo programming on digital subchannel 9.2, extending the station's service beyond its main ABC affiliation. The subchannel is a broadcast offering and may not be distributed by every local cable provider.

  • Digital media

    KTRE.com

    The KTRE website provides the station's digital news and video presence and maintains the KTRE brand separately from the KLTV website, despite the stations' close operational relationship.

Brand decisions

  • 2018

    Raycom Media merger with Gray TelevisionM&A

    Background

    Raycom Media owned KTRE and KLTV when Gray Television announced a proposed merger with Raycom.

    Action taken

    Gray pursued the transaction through regulatory review and retained KTRE and KLTV in the resulting Gray station group.

    Aftermath

    The merger closed in January 2019, making KTRE part of Gray's regional television portfolio.

  • 2009

    Digital television conversionOther

    Background

    Full-power television stations in the United States were required to end analog broadcasting under the national digital transition.

    Action taken

    KTRE terminated its analog VHF channel 9 service on June 12 and continued with digital broadcasting, ultimately using VHF channel 9 for post-transition operations.

    Aftermath

    The station continued its Channel 9 identity in a digital broadcast environment.

  • 1984

    Transition away from CBS programmingStrategy

    Background

    KLMG-TV began broadcasting in September 1984, creating a new local outlet for CBS programming.

    Action taken

    KTRE and KLTV dropped CBS programming and retained a secondary NBC affiliation until a dedicated NBC station entered the market.

    Aftermath

    KTRE's network role moved toward the ABC-centered identity it maintains today.

  • 1964

    Adoption of the KLTV semi-satellite modelStrategy

    Background

    The FCC's restructuring of the Lufkin and Nacogdoches television market changed the competitive and regulatory setting for KTRE.

    Action taken

    After acquiring KTRE, the Buford family aligned the station closely with KLTV while retaining separate local facilities and selected local operations.

    Aftermath

    KTRE has continued to function as a distinct station with substantial shared programming and infrastructure from KLTV.

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