Kryssningar.se
Kryssningar.se is a Swedish online cruise travel agency that markets and sells cruise packages from major cruise lines such as MSC Cruises and Norwegian Cruise Line.
Last updated September 26, 2026
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Overview
Kryssningar.se is a Swedish online travel agency specialising in cruise holidays. Its website presents itself as "Sveriges experter på kryssningar" (Sweden's cruise experts) and functions as a booking and inspiration portal for Swedish-speaking travellers. The site aggregates cruise itineraries from international cruise lines and promotes them through campaigns, flash sales and editorial blog content. The homepage highlights a partnership with MSC Cruises, offering a 10% discount on many departures for the first two guests in a cabin, valid for bookings made through the site with a promotional code. It also features news about Norwegian Cruise Line's private island destination Great Stirrup Cay and its new waterpark, Great Tides Waterpark, directing visitors to the company blog for more details. This mix of commercial offers and destination news is typical of an affiliate or travel-agent model, where the agency earns commission on bookings rather than operating its own ships. As a Swedish-language cruise specialist, Kryssningar.se targets customers in Sweden and likely the broader Nordic region, selling fly-cruise packages that combine flights, transfers and cruise accommodation. The company's product range covers popular cruise regions such as the Caribbean, the Mediterranean and Northern Europe, depending on the cruise lines it represents. Its brand positioning is built around convenience, expert advice and promotional pricing rather than owning or operating cruise vessels. Ownership, founding date and corporate structure are not disclosed in the available evidence. The site is active and regularly updated with seasonal campaigns, suggesting an ongoing commercial operation. Because the brand is a travel retailer rather than a cruise line, its identity is tied to the customer experience of comparing and booking cruises, not to ship operations.
History
Kryssningar.se operates as a Swedish online cruise travel agency. Its website presents itself as "Sveriges experter på kryssningar" (Sweden's cruise experts), indicating a focus on the Swedish market. The agency promotes cruise packages from major international cruise lines, including MSC Cruises and Norwegian Cruise Line, and combines commercial offers with editorial content on its blog. The available evidence does not specify when the company was founded or its corporate history. The homepage content shows active promotional campaigns, such as a 10% discount on MSC Cruises bookings for the first two guests in a cabin, valid for departures through December 2028, and news about Norwegian Cruise Line's private island development. This suggests an ongoing retail operation that regularly updates its offers. As a travel retailer, Kryssningar.se does not own or operate cruise ships. Instead, it acts as an intermediary, marketing and selling cruises on behalf of cruise lines. Its business model likely relies on commissions or negotiated rates from cruise partners. The site's blog and destination news sections serve to attract and inform potential customers, a common strategy for online travel agencies. No information is available about the company's ownership, leadership, or financial status. The brand remains active and targets Swedish-speaking travellers interested in cruise holidays.
Products and positioning
Swedish online cruise specialist offering expert advice and promotional deals on international cruise lines.
MSC Cruises bookings
Cruise packages with MSC Cruises, including promotional discounts such as 10% off for the first two guests in a cabin.
Norwegian Cruise Line Caribbean itineraries
Caribbean cruises featuring Norwegian Cruise Line's private island Great Stirrup Cay and its new waterpark.
Sources2 sources
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