KRUU GmbH
German company founded in 2016 that rents photo booths and audio guestbooks for weddings, birthdays, and corporate events.
Last updated September 28, 2026
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Overview
KRUU GmbH is a German company that rents photo booths and related event technology for weddings, birthdays, corporate events, and other celebrations. Founded in 2016 in Heilbronn by three friends — Jochen, Olli, and Philipp — the business began as a small operation shipping photo booths from a single office. The name KRUU is derived from the English word "crew," reflecting the company's self-description as a diverse team from more than ten nations. KRUU has since grown into an international operation with over 100 employees and reports that its photo booths have been used at more than 300,000 events. KRUU's core product is the KRUU Photo Booth, a rental unit designed for easy self-setup in about five minutes. It features a high-quality camera and flash, a 10-inch touchscreen, instant photo download via QR code, and a companion KRUU app that lets guests browse, like, comment on, and share photos. Rentals typically include props, printing materials for over 300 4x6 prints, and free shipping; in the United States, booths ship from a Michigan fulfillment center and arrive two to four days before the event. An optional KRUU Audio Guestbook add-on allows guests to record voice messages at the booth, combining image and sound. After launching in Germany, KRUU expanded into Austria in February 2017 and into the Netherlands, Belgium, Luxembourg, and France in March 2017. The company moved to a larger office in Bad Friedrichshall in June 2017 and launched the MK3 photo booth with a more powerful flash in 2018. KRUU later entered the United States market, establishing a US operation headquartered in Warren, Michigan, with a dedicated US support team, a US phone number, and local fulfillment. The company currently ships to 11 countries. KRUU positions itself around preserving memories and creating emotional experiences at events, emphasizing German engineering, ease of use, and US-based support for American customers. It markets through its website, Trustpilot reviews, and promotional campaigns such as "10 Years of KRUU" discounts. The company remains privately held and is not listed on any stock exchange.
History
KRUU was founded in 2016 in Heilbronn, Germany, by three friends named Jochen, Olli, and Philipp. According to the company's own account, the idea was to capture magical moments for eternity, and the first sketches of the KRUU photo booth took shape in a small office where prototypes were tested. Initially, every photo booth was shipped from that same small office, and as demand grew, the space became too small. In 2017, KRUU began its international expansion. In February 2017, it launched photo booths in Austria, followed in March 2017 by the Netherlands, Belgium, Luxembourg, and France. Demand increased, and the team grew. In June 2017, the company moved into a new office in Bad Friedrichshall, providing more space for teamwork and further growth. In 2018, KRUU launched the MK3 photo booth, which featured a new, more powerful flash for brighter photos. This product update reflected the company's ongoing development of its photo booth technology. KRUU later expanded to the United States. According to a company blog post, the US operation is headquartered in Warren, Michigan, near Detroit, with a dedicated US customer support team, a US phone number (833-659-4004), and support hours Monday through Friday, 9am to 5pm Eastern, plus weekend emergency line hours. Booths for US customers ship from a Michigan-based fulfillment center via UPS, typically arriving two to four days before the event, with a pre-paid return label included. The online gallery is processed and uploaded by the US team after the booth is returned. As of the company's "About us" page, KRUU has grown to over 100 employees from more than 10 nations and ships to 11 countries. The company reports that its photo booths have been used at over 300,000 events. KRUU continues to market its photo booth and audio guestbook for weddings, birthdays, corporate events, and other occasions, and has run promotional campaigns such as "10 Years of KRUU" with discounts on add-ons.
- 2018
Launched the MK3 photo booth with a more powerful flash.
- 2017
Expanded to Austria in February and to the Netherlands, Belgium, Luxembourg, and France in March.
- 2017
Moved to a new office in Bad Friedrichshall in June.
- 2016
KRUU founded in Heilbronn, Germany, by Jochen, Olli, and Philipp.
Established US operation headquartered in Warren, Michigan.
Products and positioning
Premium, easy-to-use photo booth rentals with German engineering and US-based support, focused on capturing event memories.
KRUU Photo Booth
Rental photo booth with high-quality camera and flash, 10-inch touchscreen, instant QR code download, and KRUU app integration.
KRUU Audio Guestbook
Add-on that lets guests record voice messages at the photo booth.
KRUU App
Free app for guests to browse, like, comment on, and share event photos.
Sources5 sources
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