KRASS Optik
German optician chain founded in Munich in 1989, offering eyewear at transparent complete prices.
Last updated September 15, 2026
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Overview
KRASS Optik is a German optician chain. It was founded in 1989 in Munich by Thomas Görtz and René Krass. The brand emphasizes transparent honesty in pricing and service, and offers eyewear including glasses and sunglasses, with complete prices such as children's glasses at €98 including premium lenses. It operates stores across Germany and provides services such as free eye tests and virtual try-on.
History
KRASS Optik was founded in 1989 in Munich by Thomas Görtz and René Krass, with the aim of helping people see better. The first KRASS store opened in 1989 in the heart of Munich. In 1990, KRASS presented its first own eyewear model 'Avantgarde', manufactured in Paris. The brand has been characterized by transparent honesty in pricing and service since its founding.
Products and positioning
Transparent complete prices for eyewear without hidden surcharges.
Luton - Rot
Glasses priced at €98.00.
Triest - Oliv/Braun matt
Glasses priced at €198.00.
Zadar - Gun-Shiny
Glasses priced at €129.00.
Melbourne - Gold matt
Glasses priced at €39.00.
Denali - Gold brushed
Glasses priced at €69.00.
Lüneburg - Antikgold matt
Glasses priced at €98.00.
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