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Krämer Pferdesport

Retailer / private label

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German equestrian retailer offering riding equipment and apparel through MEGA STORES and online channels.

Last updated September 16, 2026

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Overview

Krämer Pferdesport is a German equestrian retailer. Founded in 1967 by Richard Krämer in Bad Kreuznach as a saddle import and equestrian mail-order business, it was taken over in 1973 by the Schmeckenbecher family from Hockenheim, who moved the company headquarters to the Kurpfalz region. The company operates MEGA STORES and branches in Germany, Austria, France, and Switzerland, and sells products for horse and rider.

History

Krämer Pferdesport began in 1967 when Richard Krämer, a wholesale merchant and amateur dressage rider, founded the Krämer Pferdesport saddle import and equestrian mail-order business in Bad Kreuznach. In 1973 the Schmeckenbecher family from Hockenheim took over the company and relocated its headquarters to the Kurpfalz region; the company ran the equestrian mail-order business and maintained small specialist equestrian shops in Germany. In 1978 Krämer Pferdesport began organizing equestrian markets and trade fairs in various locations in Germany, and from 1985 the company focused entirely on mail-order. The company's website states it has become the European market leader in equestrian retail and operates MEGA STORES and branches in Germany, Austria, France, and Switzerland.

Products and positioning

European market leader in equestrian retail (as stated on its website).

  • Felix Bühler Teddy-Pullover Tara

  • Felix Bühler Vollbesatzreithose Milena CTS

  • SHOWMASTER Schabracke Glimmering

  • STEEDS Teddyfleece-Pullover Zuri

  • STONEDEEK Halfter Sumailla

  • TWIN OAKS Reit-Regenmantel Kaimana

  • Turf King Hufschuh Ultimate

Sources3 sources

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