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KPSE-LD

A low-power television station serving California's Coachella Valley from Palm Springs and Palm Desert, operating primarily as an independent station with a secondary MyNetworkTV affiliation.

Last updated August 31, 2026

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Overview

KPSE-LD is a low-power television station licensed to Palm Springs, California, and serving the Coachella Valley. Its over-the-air identity is associated with channel 50, while its current digital operation uses channel 29; the station has also had a significant cable presence in the market. It is owned by Entravision Communications and operates alongside several other Entravision stations serving the region, including NBC affiliate KMIR-TV, Univision affiliate KVER-CD, and UniMás affiliate KEVC-CD. KPSE and KMIR share studios on Parkview Drive in Palm Desert, while Entravision's other local Spanish-language outlets operate from separate facilities on Corporate Way, also in Palm Desert. KPSE's transmitter is located on Edom Hill in Cathedral City. The station began broadcasting on January 3, 2000, as KPSE-LP on analog channel 50. It was established by Mirage Media as the first locally based UPN affiliate in the Palm Springs market. Before its launch, Los Angeles station KCOP-TV had effectively served Coachella Valley viewers as the area's UPN outlet through cable distribution. KPSE immediately replaced KCOP on the local Time Warner Cable system, giving the market a locally based entertainment station and a local advertising platform. When UPN and The WB ended operations in 2006 and were replaced by The CW, KPSE became affiliated with MyNetworkTV instead. The station has primarily operated as an independent outlet while retaining that secondary network relationship. Its market identity has also been shaped by local cable viewing habits. For many years, KPSE promoted itself using cable channel 13 rather than its analog over-the-air channel 50, reflecting the Coachella Valley's unusually high cable penetration. After a 2013 carriage agreement, the station moved to cable channel 20 and adopted the simpler on-air branding "KPSE My TV." Ownership changed several times. Journal Communications, the owner of KMIR, agreed to acquire KPSE from Mirage Media in 2007, completing the purchase after regulatory approval in January 2008. Journal later sold KMIR and KPSE to OTA Broadcasting, an entity controlled by MSD Capital, with that transaction closing on January 1, 2014. In 2017, Entravision announced an agreement to acquire both stations for $21 million; the transaction closed on November 1 of that year. Under Entravision, KPSE became part of a broader cluster of English- and Spanish-language television stations in the market. KPSE also carries locally produced news supplied by sister station KMIR. Its schedule has included a weekday morning extension of KMIR's morning newscast, branded "KMIR News Today on KPSE My TV," and a half-hour 10 p.m. program, "KMIR News at 10:00 on KPSE My TV." These programs give the low-power station a local-information role in addition to its entertainment and network programming. KPSE therefore functions as a local broadcast brand whose value comes from a combination of regional distribution, retransmission and cable carriage, MyNetworkTV programming, independent programming, and locally produced news.

History

KPSE began broadcasting on January 3, 2000, under the call sign KPSE-LP on analog channel 50. Mirage Media established the station as the first locally based UPN affiliate serving Palm Springs and the wider Coachella Valley. Before KPSE launched, KCOP-TV in Los Angeles had served as the area's de facto UPN outlet through cable distribution. KPSE replaced KCOP on the local Time Warner Cable system, establishing a dedicated local broadcast presence for UPN programming and regional advertising. The station's network role changed during the major U.S. television realignment of 2006. UPN and The WB ceased operations and their replacement, The CW, was carried in the market by other outlets. KPSE instead joined MyNetworkTV and continued to function primarily as an independent station. Its programming identity was closely connected to cable distribution. Because cable penetration in the Coachella Valley was unusually high, the station historically promoted its cable channel 13 position rather than its over-the-air analog channel 50 position. This helped explain the station's use of a cable-oriented identity even though it held an over-the-air license. Journal Communications, which owned KMIR, announced in September 2007 that it would purchase KPSE from Mirage Media for $4.7 million. Approval was received on January 28, 2008. The two stations subsequently operated as sisters and shared local production resources. In October 2013, Journal reached an agreement to sell KMIR and KPSE to OTA Broadcasting, a company controlled by MSD Capital. That transaction was completed on January 1, 2014. KPSE's technical history also changed during this period. In 2011, Journal received a construction permit for a new low-power digital station on channel 29, initially designated K29KF-D. In 2014, the digital facility was renamed KPSG-LD and then became KPSE-LD. The former analog KPSE-LP call sign was reassigned to the digital station's predecessor, which became KPSG-LP; that analog license was canceled in 2015. The present KPSE-LD identity therefore reflects the station's transition from its original analog operation to its later digital low-power facility. Carriage negotiations produced another important market event in 2013. KPSE was removed from Time Warner Cable systems on July 11 during a retransmission-consent dispute. KMIR remained available temporarily because full-power stations were subject to different carriage restrictions during the ratings sweeps period, but Journal's stations, including KMIR and KPSE, were later removed together on July 25. The parties reached an agreement on September 20. Under the resulting channel arrangement, KPSE moved to cable channel 20, while KMIR took the channel 13 position previously associated with KPSE. The station subsequently used the simpler brand "KPSE My TV." In July 2017, Entravision Communications announced that it would acquire KPSE and KMIR for $21 million. The sale closed on November 1, 2017. Entravision's ownership placed KPSE alongside other local stations, including Univision affiliate KVER-CD and UniMás affiliate KEVC-CD. KPSE and KMIR share studios on Parkview Drive in Palm Desert, while KPSE's transmitter remains on Edom Hill in Cathedral City. The station's local service includes news produced by KMIR. Its schedule has included a weekday morning extension called "KMIR News Today on KPSE My TV," as well as a half-hour 10 p.m. broadcast titled "KMIR News at 10:00 on KPSE My TV." Through this arrangement, KPSE combines local news, syndicated and independent programming, and its secondary MyNetworkTV relationship for viewers in the Coachella Valley.

  • 2017

    Entravision acquires KPSE

    [1]

    Entravision Communications completes its acquisition of KPSE and KMIR, bringing the station into its Coachella Valley broadcast group.

  • 2015

    Former analog license is canceled

    [1]

    The KPSG-LP analog license, formerly associated with the station's original analog operation, is canceled.

  • 2014

    Digital facility becomes KPSE-LD

    [1]

    The low-power digital facility on channel 29 adopts the KPSE-LD call sign, replacing the station's former analog identity.

  • 2014

    OTA Broadcasting ownership begins

    [1]

    OTA Broadcasting completes its acquisition of KPSE and KMIR from Journal Communications.

  • 2013

    Time Warner Cable carriage dispute is resolved

    [1]

    KPSE returns to Time Warner Cable after a retransmission-consent dispute, moving to cable channel 20 in the resulting channel arrangement.

  • 2008

    Journal Communications completes KPSE purchase

    [1]

    Journal Communications completes its acquisition of KPSE from Mirage Media after receiving approval for the transaction.

  • 2006

    Network affiliation changes to MyNetworkTV

    [1]

    After UPN and The WB shut down and The CW was formed, KPSE adopts a MyNetworkTV relationship while operating mainly as an independent station.

  • 2000

    KPSE begins broadcasting

    [1]

    KPSE signs on as KPSE-LP on analog channel 50 and becomes the first locally based UPN affiliate in the Palm Springs market.

Products and positioning

A local Coachella Valley television outlet combining independent programming, a secondary MyNetworkTV affiliation, and locally produced news from sister station KMIR.

  • Broadcast television station · 2000

    KPSE-LD local television service

    KPSE-LD is a low-power digital television service licensed to Palm Springs and serving the Coachella Valley. It broadcasts from a transmitter on Edom Hill in Cathedral City and distributes programming through its over-the-air signal and cable carriage. The station operates primarily as an independent outlet while maintaining a secondary MyNetworkTV affiliation.

  • Local news

    KMIR News Today on KPSE My TV

    A weekday morning news extension produced by sister station KMIR. The program occupies a two-hour morning block and provides local reporting as an alternative to national morning programming.

  • Local news

    KMIR News at 10:00 on KPSE My TV

    A half-hour prime-time local newscast produced by KMIR for broadcast on KPSE. It gives the station an evening local-news offering in addition to entertainment and network programming.

Brand decisions

  • 2014

    Transition from analog KPSE-LP to digital KPSE-LDGeneration change

    Background

    Journal had received a construction permit for a low-power digital facility on channel 29, initially designated K29KF-D.

    Action taken

    The digital facility was renamed KPSG-LD and then KPSE-LD, while the former analog operation adopted the KPSG-LP call sign.

    Aftermath

    The KPSE identity continued through a digital low-power facility, and the former analog license was later canceled.

  • 2013

    Resolve cable carriage dispute and change cable channel positionStrategy

    Background

    KPSE was removed from Time Warner Cable during a retransmission-consent dispute in July 2013.

    Action taken

    Journal Communications reached a settlement with Time Warner Cable in September, returning its stations and moving KPSE to cable channel 20.

    Aftermath

    The station resumed cable distribution and adopted the simpler "KPSE My TV" identity; KMIR received the former channel 13 position.

  • 2006

    Adopt a MyNetworkTV affiliation after the UPN shutdownStrategy

    Background

    The closure of UPN and The WB and the creation of The CW changed the affiliation structure of the Palm Springs market.

    Action taken

    KPSE shifted away from its original UPN role and became associated with MyNetworkTV while continuing to operate primarily as an independent station.

    Aftermath

    The change established the station's subsequent network identity and differentiated it from the local outlets carrying The CW.

Sources2 sources

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