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KPlus

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South Korean modeling and actors management company founded by former fashion model Go Eun-kyung.

Last updated August 24, 2026

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Overview

KPlus is a South Korean talent-management company focused primarily on fashion modeling, model development, and actor representation. It was established in 2008 by Go Eun-kyung, a former fashion model who created the company to train emerging models and other professionals for the fashion industry. The business is therefore positioned not as a consumer product brand, but as a professional services and representation platform connecting talent with fashion, advertising, entertainment, and related commercial opportunities. A significant turning point came in February 2014, when K-Plus entered a strategic partnership with YG Entertainment that included an equity investment. The relationship was completed through a merger in September 2014, after which the company operated under the name YG KPLUS. The alliance linked KPlus's modeling expertise and talent roster with YG Entertainment's broader entertainment infrastructure. During this period, the company also developed a pathway for models to expand into acting. Former K-Plus protégé Cha Seung-won, who had become an actor, was involved in training models seeking to move into screen performance. The expanded YG KPLUS operation continued to sign and develop fashion talent. In September 2014, model Kang Seung-hyun signed with the agency. KPlus also participated in international talent-development activity. From the All-Stars cycle of Vietnam's Next Top Model in 2017, the show's winner received a contract placing the winner on the agency's model roster, giving KPlus a formal recruitment and scouting connection in the Vietnamese market. The corporate structure changed again in 2022. In May of that year, Chorokbaem Media acquired 50 percent of the company. On August 22, 2022, the company announced that it would revert from the YGKPLUS name to KPLUS following the acquisition, while continuing to collaborate with YG Entertainment. This change restored the KPlus identity while preserving an ongoing relationship with the entertainment group. KPlus's services include model representation, model training and development, fashion-industry career management, and support for performers moving into acting. Its roster has included both female and male models as well as actors, including Kang Dong-wook, Go Yi-jin, Gi Eun-su, Yoo Ji-ae, Kim Min-kyeung, Kim Hyun-jae, Nam Gung-dam, Nam Gyu-hee, and Shin Ji-hoon. Publicly available reference material provides limited information about the company's current headquarters, financial performance, detailed service packages, and present roster. Accordingly, KPlus is best understood as an active South Korean talent agency whose identity has evolved through partnerships with YG Entertainment and Chorokbaem Media.

History

KPlus was founded in 2008 by Go Eun-kyung, a former fashion model. The company began with a development-oriented mission: training future models and preparing professionals for work in the fashion industry. Its core activity was representation and development of fashion talent rather than the sale of consumer goods. In 2014, K-Plus expanded its corporate and entertainment connections through a strategic partnership and share investment agreement with YG Entertainment. The arrangement was finalized through a merger in September of that year, after which the company adopted the name YG KPLUS. The partnership connected the modeling agency with YG's entertainment network and broadened the potential career paths available to represented talent. In particular, the company supported models interested in moving into acting, with model-turned-actor Cha Seung-won participating in the training of KPlus models for future acting careers. The agency continued to add notable talent during the YG KPLUS period. Kang Seung-hyun signed with the company in September 2014. KPlus also developed an international recruitment channel through Vietnam's Next Top Model. Starting with the program's All-Stars cycle in 2017, the winner received a contract to join the agency's model roster, extending the company's scouting and development activities beyond South Korea. Ownership and branding changed in 2022. Chorokbaem Media acquired 50 percent of the company in May. On August 22, the company announced that it would change its name from YGKPLUS to KPLUS. The rebranding followed the new investment while retaining the possibility of continued collaboration with YG Entertainment. KPlus has represented or managed fashion models and actors. The publicly documented actor roster includes Kang Dong-wook, Go Yi-jin, Gi Eun-su, Yoo Ji-ae, Kim Min-kyeung, Kim Hyun-jae, Nam Gung-dam, Nam Gyu-hee, and Shin Ji-hoon. Available reference material does not establish a complete current roster, detailed financial profile, current headquarters, or a definitive list of all present executives. The company is therefore documented as an active South Korean modeling and actors-management business whose principal historical themes are talent development, cross-sector entertainment partnerships, and movement between fashion and acting.

  • 2022

    Chorokbaem Media acquires a 50 percent stake

    [1]

    Chorokbaem Media purchases half of the company's shares.

  • 2022

    Return to the KPLUS name

    [1]

    The company announces a change from YGKPLUS to KPLUS while indicating that cooperation with YG will continue.

  • 2017

    Vietnam's Next Top Model partnership

    [1]

    From the show's All-Stars cycle, the winner receives a contract to join the agency's model roster.

  • 2014

    Strategic partnership with YG Entertainment

    [1]

    K-Plus signs a strategic partnership and share investment agreement with YG Entertainment.

  • 2014

    Merger and adoption of the YG KPLUS name

    [1]

    The partnership is finalized through a merger, and the company begins operating as YG KPLUS.

  • 2014

    Kang Seung-hyun joins the agency

    [1]

    Model Kang Seung-hyun signs with YGKPLUS.

  • 2008

    K-Plus is founded

    [1]

    Former model Go Eun-kyung establishes K-Plus to train models and fashion-industry professionals.

Products and positioning

A South Korean talent-management agency centered on fashion modeling, talent development, and selected actor representation, with links to the wider Korean entertainment industry.

  • Talent management · 2008

    Model representation

    KPlus represents fashion models and manages professional opportunities connected with fashion, advertising, media, and entertainment. The agency's role includes maintaining a roster, negotiating or facilitating engagements, and supporting the longer-term careers of represented talent. The publicly available reference material does not specify the full commercial scope or current roster.

  • Talent development · 2008

    Model development and training

    Training and development are central to KPlus's founding purpose. The company was created to prepare future models and fashion-industry professionals, and its later activities included recruiting emerging talent through competitions and maintaining development-stage models. Detailed curriculum and program structures are not publicly established in the supplied reference.

  • Talent management · 2014

    Actor management

    KPlus has also managed actors and supported transitions from modeling into acting. The company's YG-era development strategy explicitly included preparing models for acting careers, and the documented roster includes several actors. The service combines representation with career development, although the available source does not provide detailed contractual or operational information.

Marketing campaigns

  • 2017Vietnam's Next Top Model All-Stars recruitment partnership

    Vietnam

    KPlus established a recruitment connection with Vietnam's Next Top Model under which the winner from the All-Stars cycle onward received a contract to join the agency's model roster.

    Outcome. The arrangement provided KPlus with a formal route for identifying and developing modeling talent in Vietnam.

Brand decisions

  • 2022

    Chorokbaem Media investment and ownership changeM&A

    Background

    Chorokbaem Media acquired 50 percent of the company's shares in May 2022.

    Action taken

    The investment changed the ownership structure while the company continued its relationship with YG Entertainment.

    Aftermath

    The company announced a return from the YGKPLUS name to KPLUS in August 2022.

  • 2022

    Rebranding from YGKPLUS to KPLUSStrategy

    Background

    The rebranding followed Chorokbaem Media's acquisition of a 50 percent stake.

    Action taken

    The company changed its name back to KPLUS while stating that collaboration with YG would continue.

    Aftermath

    The change restored the original KPlus identity under a revised ownership arrangement.

  • 2014

    Merger associated with YG Entertainment partnershipM&A

    Background

    K-Plus entered a strategic partnership and share investment arrangement with YG Entertainment in February 2014.

    Action taken

    The relationship was finalized through a merger in September, and the company adopted the YG KPLUS name.

    Aftermath

    The merger expanded the company's connection to the Korean entertainment sector and supported model-to-actor development.

Recent events

  • 2022

    Chorokbaem Media acquires a 50 percent stake in the company[1]

    M&A

    Chorokbaem Media acquired half of the company's shares, changing its ownership structure.

  • 2022

    YGKPLUS changes its name back to KPLUS[1]

    M&A

    Following Chorokbaem Media's investment, the company announced that it would change its name from YGKPLUS to KPLUS while continuing to collaborate with YG Entertainment.

  • 2017

    YGKPLUS expands talent recruitment through Vietnam's Next Top Model[1]

    Campaign · Other

    Beginning with the All-Stars cycle, the winner of Vietnam's Next Top Model received a contract to join the agency's model roster.

  • 2014

    K-Plus enters strategic partnership and share investment agreement with YG Entertainment[1]

    M&A

    K-Plus and YG Entertainment agreed to a strategic partnership that included an equity investment, beginning the corporate relationship that later led to the YG KPLUS name.

  • 2014

    K-Plus completes merger with YG Entertainment relationship and adopts YG KPLUS name[1]

    M&A

    The merger associated with the YG Entertainment partnership was finalized, and the company began operating under the YG KPLUS name.

  • 2014

    Kang Seung-hyun signs with YGKPLUS[1]

    Other

    Model Kang Seung-hyun joined the agency's talent roster.

Sources1 sources

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