Kotsovolos
A major Greek electrical and electronics retailer serving consumers and businesses through stores, online channels, and support services.
Last updated August 22, 2026
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Overview
Kotsovolos, also written in Greek as Κωτσόβολος, is a Greek electrical and electronics retail chain with operations in Greece and Cyprus. Its assortment covers household appliances, consumer electronics, information-technology products, telecommunications devices, entertainment equipment, and related accessories. In addition to selling products, the company provides installation, delivery, warranty administration, repairs, after-sales assistance, and other support services. It also serves business customers through business-to-business offerings. The company began in 1950 as a small neighborhood shop in central Athens. Over time, it developed from a local electrical-goods retailer into a national chain. A significant expansion phase began after Fourlis Trade acquired Kotsovolos in 1993. The purchase of the Radio Athinai chain in 1998 further increased its retail footprint. Kotsovolos subsequently expanded beyond Greece and began a strategic relationship with the British Dixons group in May 2000. In 2004, it became more closely integrated with Dixons through a combination of company-owned and franchised stores. Stores were renovated according to Dixons standards, and the retailer introduced a broader service model intended to support customers throughout the ownership of an appliance. Kotsovolos entered online retail in 2007 with the launch of kotsovolos.gr. Its later development combined physical retail, e-commerce, logistics, installation, repairs, recycling, and customer-support programs. The company introduced its Support 360° service umbrella in 2010, positioning itself not merely as a seller of equipment but as a provider of assistance before, during, and after purchase. It also promoted newer product categories such as 3D televisions and smart televisions as those technologies emerged in the Greek market. The retailer has used exhibitions, educational content, and social initiatives to strengthen its relationship with consumers. In 2015 it established the Thanks to Tech exhibition, following an anniversary technology event at Technopolis in Athens. The exhibition presented technology already available internationally as well as products and concepts not yet widely released in Greece. That year Kotsovolos also introduced the TryMe online show on YouTube. In 2016, its Second Home program encouraged owners to donate functioning but unused appliances to families in need. The company also entered appliance recycling in 2008 and reported recycling large volumes of electrical and electronic equipment over subsequent years. In 2019, Kotsovolos introduced Pay Express, described as a first for the Greek market, to provide a faster payment experience. In 2021 it opened its first online and physical stores in Cyprus, extending its brand presence outside Greece. After approximately two decades within the Dixons organization, Kotsovolos changed ownership again when Public Power Corporation agreed to acquire it in 2023. The transaction was reported at approximately €200 million and was completed in 2024 following approval. Kotsovolos now operates as an active retail business within the Public Power Corporation group, with a network of more than 90 corporate and franchise stores across Greece and Cyprus and online stores serving both markets.
History
Kotsovolos was established in 1950 as a small electrical-goods shop in downtown Athens. Its early identity was that of a neighborhood retailer, but the company gradually expanded its reach as demand for household appliances and consumer electronics grew in Greece. A major ownership and expansion phase began in 1993, when Fourlis Trade acquired Kotsovolos. Five years later, Kotsovolos purchased the Radio Athinai chain, increasing its store network and strengthening its position in the Greek electrical-retailing market. The company then began looking beyond Greece. In May 2000 it entered into a strategic cooperation with Dixons Carphone, the British retail group. In 2004, Kotsovolos joined forces more extensively with the Dixons Group, operating through a mix of privately owned and franchise stores. Its shops were renovated in line with Dixons' international standards, while a new retail concept emphasized broader customer support for appliance purchases. Kotsovolos began its online retail activity in 2007 with kotsovolos.gr. The company continued to develop as an omnichannel retailer, combining stores with online shopping and services such as delivery, installation, warranty support, and repairs. In 2008 it entered appliance recycling, helping collect and process electrical and electronic equipment. In 2010 it organized these customer-support activities under the Support 360° umbrella and promoted new categories such as 3D televisions and smart televisions. The company also invested in technology communication and consumer engagement. To mark its 65th anniversary in 2015, Kotsovolos staged a technology exhibition at Technopolis in Athens. The event displayed older domestic appliances alongside emerging technologies and products not yet broadly available in Greece. It became the basis for the annual Thanks to Tech exhibition. Kotsovolos also launched TryMe, an online show on YouTube, during the same year. In 2016, it introduced Second Home, a corporate social-responsibility initiative designed to redirect usable but unwanted appliances to families in need. In 2019, Kotsovolos launched Pay Express, a payment service described as a first in the Greek market. In 2021, the company extended its physical and digital operations to Cyprus. By then, its model included more than ordinary product sales: it combined retail distribution with logistics, installation, technical assistance, recycling, warranty services, and business-to-business support. Kotsovolos remained associated with Dixons for roughly two decades before a further ownership change. In 2023, Public Power Corporation agreed to buy the retailer for approximately €200 million. The acquisition formed part of PPC's larger investment plan and was approved and completed in 2024. Kotsovolos is therefore an active retail business within the PPC group, operating more than 90 corporate and franchise locations across Greece and Cyprus as well as online stores for both markets.
- 2024
Public Power Corporation acquisition completed
[1]The acquisition of Kotsovolos by Public Power Corporation is approved and completed.
- 2021
Cyprus expansion
[1]Kotsovolos opens its first physical and online stores in Cyprus.
- 2019
Pay Express introduced
[1]The company launches its Pay Express payment service in Greece.
- 2016
Second Home social program launched
[1]Kotsovolos creates a program encouraging donations of functioning, unused appliances to families in need.
- 2015
Thanks to Tech exhibition established
[1]A 65th-anniversary technology exhibition in Athens develops into the annual Thanks to Tech event.
- 2010
Support 360° introduced
[1]Kotsovolos launches an integrated customer-support framework and promotes emerging television technologies.
- 2008
Appliance recycling begins
[1]The retailer enters electrical and electronic appliance recycling.
- 2007
Online store launched
[1]Kotsovolos launches its Greek online store at kotsovolos.gr.
- 2004
Closer integration with Dixons
[1]Kotsovolos joins forces with Dixons through company-owned and franchise stores and adopts a revised store concept.
- 2000
Strategic cooperation with Dixons
[1]Kotsovolos begins a strategic relationship with the British Dixons group.
Products and positioning
A broad-service, omnichannel electronics and appliance retailer combining a large branded assortment with delivery, installation, repair, warranty, recycling, and customer-support services.
Home appliances
Household appliances
Kotsovolos sells major domestic appliances and smaller household equipment, including products for kitchens, laundry, refrigeration, cleaning, and other areas of the home. Its retail proposition extends beyond the product transaction through delivery, installation, warranty handling, repairs, and customer support.
Consumer electronics
Televisions and home entertainment
The retailer offers televisions and associated home-entertainment equipment. It has used new display categories, including 3D and smart televisions, to introduce emerging technologies to Greek consumers and has showcased future-facing entertainment products through its technology exhibitions.
Information technology
Computers and information technology
Kotsovolos distributes computers, related equipment, peripherals, and other information-technology products for household and business users. These products form part of the chain's broader electronics assortment and are supported through its online, store-based, and after-sales service infrastructure.
Telecommunications
Mobile and telecommunications devices
The assortment includes mobile phones, telecommunications devices, and related accessories. These products complement Kotsovolos's consumer-electronics portfolio and are sold through its physical stores and digital channels.
After-sales services · 2010
Support 360°
Support 360° is an integrated service umbrella introduced in 2010. It represents Kotsovolos's effort to cover the customer lifecycle through assistance associated with delivery, installation, warranties, technical support, repairs, and other after-sales needs.
Marketing campaigns
- 2016Second Home
Greece
The Second Home corporate social-responsibility program encouraged people to donate working appliances that they no longer used to families in need.
- 2015Thanks to Tech
Greece
Kotsovolos created a free public technology exhibition after its 65th-anniversary event at Technopolis in Athens. The exhibition presents current innovations, international products, and technologies that may not yet be broadly available in Greece.
Outcome. The event became an annual technology exhibition and a recurring consumer-engagement platform.
- 2015TryMe
Greece
Kotsovolos launched an online show on YouTube to present and demonstrate technology products in a digital-content format.
Brand decisions
2023
Public Power Corporation acquisition agreementM&ABackground
After around two decades associated with Dixons, Kotsovolos became the subject of a new ownership transaction.
Action taken
Public Power Corporation agreed to acquire Kotsovolos for approximately €200 million.
Aftermath
The transaction was approved and completed in 2024, making Kotsovolos part of the PPC group.
Acquisition consideration. Approximately €200 million (2023 agreement; completed in 2024)
2021
Entry into CyprusStrategyBackground
Kotsovolos pursued geographic expansion beyond its established Greek market.
Action taken
The company opened physical and online stores in Cyprus.
Aftermath
Kotsovolos established a presence in a second national market.
2019
Pay Express introducedProduct launchBackground
Kotsovolos sought to simplify the checkout experience in its retail operations.
Action taken
The company launched Pay Express, described as a first for the Greek market.
2007
Launch of kotsovolos.grProduct launchBackground
Consumer electronics purchasing was increasingly moving toward digital channels.
Action taken
Kotsovolos launched its first online store in Greece.
Aftermath
The online channel became part of the retailer's combined physical and digital distribution model.
2004
Adoption of a Dixons-aligned store and service modelStrategyBackground
Following its strategic cooperation with Dixons, Kotsovolos needed to broaden and standardize its retail presence.
Action taken
The company operated company-owned and franchise stores, renovated locations according to Dixons standards, and introduced a concept emphasizing support for appliance customers.
Aftermath
The move strengthened the chain's retail scale and service-oriented positioning.
Recent events
- 2023
Kotsovolos acquired by Public Power Corporation[1]
M&A
Public Power Corporation agreed to acquire Kotsovolos for approximately €200 million as part of its broader investment strategy. The transaction was approved and completed in 2024.
- 2021
Kotsovolos expands into Cyprus[1]
Other
The retailer opened its first online and physical stores in Cyprus, extending its operating footprint beyond Greece.
- 2019
Kotsovolos launches Pay Express[1]
Product launch
Kotsovolos introduced Pay Express, presented as a new faster-payment service for the Greek retail market.
Sources2 sources
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