Kotobuki-shoten Co., Ltd.

Kotobuki-shoten Co., Ltd. is a Japanese seafood company headquartered in Naka-ku, Nagoya, Aichi Prefecture. Founded in 1980 as a fresh fish wholesaler, the company has grown into a diversified food business operating fresh fish wholesale and retail, restaurants, e-commerce, and media activities. Its corporate group is known as the Shitano Isshiki Group, named after its flagship restaurant brand. The company started as a fish tenant within a fresh food supermarket and expanded over the decades. In 1999 it opened its first restaurant, "Sakana Ryori to Sushi Shitano Isshiki Honten," in Nagoya. It launched internet mail-order in 2007 and has since opened numerous restaurant locations, including branches at Chubu Centrair International Airport and Global Gate. It also operates the "Shitano Isshiki Fish Market" retail market and the "Sakanano Burger" chain. Kotobuki-shoten's business spans fresh fish wholesale, retail, restaurant management, franchise consulting, food manufacturing and import/export, and online retail. The company is known for its tuna carving shows (maguro no kaitai show), which it performs at its restaurants and as a catering service for events. It also runs a popular YouTube channel, "Uoya no Mori-san," with over 400,000 subscribers as of April 2026, promoting fish cooking and seafood culture. The company's mission is to increase the number of fish lovers and preserve Japan's fish-eating culture. It has also ventured into promoting whale meat consumption, stating a mission to spread correct knowledge about whaling and whale conservation. The current president is Takashi Mori. The company is privately held with capital of 10 million yen.

Kotobuki-shoten was founded in 1980 as a fresh fish wholesaler. The company began as a fish tenant within a fresh food supermarket, building expertise in fish selection and sales. In 1999, it opened its first restaurant, "Sakana Ryori to Sushi Shitano Isshiki Honten," in Naka-ku, Nagoya, marking its entry into the restaurant business. The company launched its internet mail-order business in 2007, expanding its reach beyond physical stores. In 2010, it renovated its headquarters into a company-owned building. In 2011, it opened Beer Hall Ishiki Garden, followed by the opening of "Uoya no Daidokoro Shitano Isshiki Nishiki-ten" in 2013. In 2014, it opened "Marunouchi Tempura Meshi Shitano Isshiki," which closed in 2022 due to building renovation. In 2015, it opened "Misono Tendon Shitano Isshiki," which closed in 2023 upon contract expiration. In 2016, it opened "Shitano Isshiki Gozaisho Service Area-ten," which changed format in 2022. In 2017, it opened "Shitano Isshiki Global Gate-ten" and "Shitano Isshiki Prime Tree Akaike," the latter closing in 2022 upon contract expiration. In 2018, it opened "Tempura Shitano Isshiki Centrair Chubu International Airport-ten" and "fish and chips SEATTLE FISH MARKET." In 2021, it opened "Sakanano Burger Niigata Bandai-ten," and in 2022, "Sakanano Burger Gozaisho SA Kudari-ten" and "Shitano Isshiki Fish Market." The company has also expanded into media, running a YouTube channel "Uoya no Mori-san" with over 400,000 subscribers as of April 2026, and an online salon. It has also engaged in promoting whale meat consumption.

• 2022

  Opened Sakanano Burger Gozaisho SA Kudari-ten and Shitano Isshiki Fish Market

• 2021

  Opened Sakanano Burger Niigata Bandai-ten

• 2018

  Opened Tempura Shitano Isshiki Centrair Chubu International Airport-ten and fish and chips SEATTLE FISH MARKET

• 2017

  Opened Shitano Isshiki Global Gate-ten and Prime Tree Akaike (latter closed 2022)

• 2016

  Opened Shitano Isshiki Gozaisho Service Area-ten (format changed 2022)

• 2015

  Opened Misono Tendon Shitano Isshiki (closed 2023)

• 2014

  Opened Marunouchi Tempura Meshi Shitano Isshiki (closed 2022)

• 2013

  Opened Uoya no Daidokoro Shitano Isshiki Nishiki-ten

• 2011

  Opened Beer Hall Ishiki Garden

• 2010

  Renovated headquarters into company-owned building

• 2007

  Started internet mail-order business

• 1999

  Opened first restaurant, Shitano Isshiki Honten

• 1980

  Founded as a fresh fish wholesaler

A fishmonger-rooted company delivering delicious seafood through wholesale, retail, dining, and media, with a mission to increase fish lovers and preserve Japanese fish-eating culture.

• Fresh fish wholesale and retail

• Sushi and seafood restaurants

• Fish burgers

• Processed seafood

• Whale meat

1. 1株式会社寿商店（下の一色グループ）s-kotobuki.co.jp
2. 2会社概要 | 株式会社寿商店（下の一色グループ）s-kotobuki.co.jp
3. 3Kotobuki-shoten - Wikidatawikidata.org