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Koreatown Immigrant Workers Alliance

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Koreatown Immigrant Workers Alliance is a Los Angeles-based, multi-ethnic immigrant worker membership organization focused on labor rights, worker empowerment, and community development in Koreatown.

Last updated August 25, 2026

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Overview

The Koreatown Immigrant Workers Alliance, commonly known as KIWA and pronounced “kee-wah,” is a multi-ethnic immigrant worker civil-rights and membership organization based in the Koreatown area of Los Angeles. It works with immigrant workers and residents on labor rights, workplace organizing, economic justice, and community development. Unlike a conventional commercial brand, KIWA is an advocacy institution whose public identity is associated with organizing, worker education, campaigns, and community-based services rather than with consumer products. KIWA was founded in 1992 by progressive Korean activists who identified class inequality and workplace exploitation as central problems within Los Angeles’s Korean immigrant communities. Its early development took place amid the social and economic disruption surrounding the 1992 Los Angeles Civil Unrest. The organization subsequently expanded beyond an primarily Korean constituency, building participation among Latino, Asian-Pacific American, and other immigrant workers in Koreatown. This multi-ethnic orientation is reflected in the organization’s name and organizing model. The group’s work has included efforts to improve working conditions in Korean-owned restaurants and other ethnic industries, support immigrant worker empowerment, promote living-wage standards, and encourage multi-ethnic community development in Koreatown. KIWA has also been involved in worker-center and coalition activity beyond the neighborhood. It is identified as a member organization of MIWON, the Multi-Ethnic Immigrant Workers Alliance in Los Angeles, and ENLACE, a worker-center network linking organizations in the United States and Mexico. KIWA became particularly well known for its lengthy campaign involving Assi Market, described in reference material as the largest Korean-owned ethnic supermarket in the United States. Beginning in the late 1990s, KIWA supported Korean and Latino workers who had been dismissed after attempting to organize a union and called on the company’s management to rehire affected workers. The campaign brought together labor organizing, immigrant-rights advocacy, and cross-ethnic coalition building, and became one of the organization’s most visible public efforts. The organization’s institutional identity changed in March 2006. Its English name was changed from Korean Immigrant Workers Advocates to Koreatown Immigrant Workers Alliance, emphasizing a geographic and multi-ethnic focus rather than an organization defined primarily by Korean ethnicity. A corresponding Korean name change similarly signaled the organization’s orientation toward solidarity in Koreatown. The Spanish name Alianza de trabajadores inmigrantes del Barrio Coreano had already been used commonly since the early 2000s. KIWA’s present public profile remains that of a community-based worker organization serving immigrant communities in Los Angeles. Available reference material does not identify a corporate parent, commercial owner, stock-market listing, named founder, or current executive roster. Its website and public descriptions establish its organizational role, but detailed current program data, leadership information, budget information, and membership figures are not sufficiently documented in the supplied sources.

History

Koreatown Immigrant Workers Alliance was established in Los Angeles in 1992 under the name Korean Immigrant Workers Advocates. Its founders were progressive Korean activists who viewed class relations and labor exploitation as fundamental issues within immigrant communities in Koreatown. The organization emerged during a period of significant tension in Los Angeles and became involved in community work connected to the aftermath of the 1992 Los Angeles Civil Unrest. During its early years, KIWA focused on helping immigrant workers understand and exercise workplace rights. Its activities included worker advocacy and organizing in Korean ethnic industries, including restaurants and other businesses where immigrant labor was central. Contemporary accounts and later scholarly commentary describe the organization as part of a broader effort to give Korean and other immigrant workers a stronger voice in employment disputes and community affairs. KIWA’s constituency broadened over time. Although it was initially staffed largely by ethnic Koreans, it increasingly included Latino organizers and members as well as Asian-Pacific American participants. This expansion reflected the demographic and economic reality of Koreatown, where workers from different immigrant backgrounds often encountered similar problems involving low wages, retaliation, insecure employment, and limited access to institutional support. One of the organization’s most prominent campaigns concerned Assi Market, a major Korean-owned supermarket in Koreatown. The campaign began in the late 1990s and focused on workers who had been dismissed after trying to organize a trade union. KIWA demanded that management rehire dozens of affected Korean and Latino workers. The dispute made the organization particularly visible because it linked labor rights, immigrant solidarity, and accountability within an important Korean-American business institution. In addition to the Assi Market campaign, KIWA has participated in living-wage advocacy, workplace-improvement campaigns, immigrant worker empowerment, and multi-ethnic community development in Koreatown. Its work has therefore extended beyond individual employment cases to broader questions about wages, neighborhood change, economic inclusion, and the role of immigrant workers in shaping local institutions. The organization’s naming history reflects this evolution. The Spanish-language name Alianza de trabajadores inmigrantes del Barrio Coreano was commonly used by the early 2000s. In March 2006, the English name was formally changed from Korean Immigrant Workers Advocates to Koreatown Immigrant Workers Alliance. The Korean name was also changed from a term meaning Korean Workers’ Counseling Center to a name conveying worker solidarity in Koreatown. These changes signaled a shift from an organization primarily identified with Korean workers to one explicitly organized around a multi-ethnic geographic community. KIWA has operated as part of wider worker-center networks. It is identified as a member of MIWON, the Multi-Ethnic Immigrant Workers Alliance, an alliance of immigrant worker centers in Los Angeles, and ENLACE, a worker-center network spanning the United States and Mexico. Through such relationships, KIWA’s local organizing has been connected to broader immigrant-labor and community-organizing movements. The supplied reference material does not provide a complete account of KIWA’s current leadership, membership size, finances, or detailed program structure. It does establish the organization’s continuing identity as a Los Angeles-based, multi-ethnic immigrant worker and civil-rights organization whose principal tools are advocacy, organizing, education, coalition building, and community development.

  • 2006

    English name changed to Koreatown Immigrant Workers Alliance

    [1]

    The formal name change highlighted Koreatown’s geographic and multi-ethnic identity.

  • 1998

    Assi Market campaign begins

    [1]

    The organization launched a long-running campaign concerning the dismissal of workers who had attempted to organize a union at Assi Market.

  • 1992

    Organization founded

    [1]

    Progressive Korean activists founded Korean Immigrant Workers Advocates in Los Angeles to address labor and class issues affecting immigrant communities.

  • 1992

    Post-unrest community involvement

    [1]

    KIWA became involved in worker and community efforts following the Los Angeles Civil Unrest.

Products and positioning

A community-rooted, multi-ethnic worker center that combines immigrant-rights advocacy, labor organizing, workplace education, and neighborhood development in Los Angeles Koreatown.

Marketing campaigns

  • 1998Assi Market worker rehiring campaign

    Los Angeles Koreatown

    KIWA supported Korean and Latino supermarket workers who had been dismissed after attempting to organize a trade union. The organization called on Assi Market management to rehire dozens of workers and used the campaign to advance cross-ethnic worker solidarity.

  • 1992Post-Los Angeles Civil Unrest worker and community organizing

    Los Angeles Koreatown

    Following the 1992 unrest, KIWA engaged in community-based work connecting immigrant worker rights with broader neighborhood recovery and empowerment.

  • Living-wage advocacy

    Los Angeles

    KIWA has participated in campaigns seeking improved wage standards and economic conditions for low-wage immigrant workers.

Brand decisions

  • 2006

    Adoption of a multi-ethnic, place-based organizational identityStrategy

    Background

    The organization had expanded beyond its original Korean activist base to include Latino and Asian-Pacific American organizers and members.

    Action taken

    In March 2006, it changed its English name from Korean Immigrant Workers Advocates to Koreatown Immigrant Workers Alliance and revised its Korean name to express solidarity in Koreatown.

    Aftermath

    The new identity more clearly presented KIWA as a multi-ethnic neighborhood worker organization rather than an organization defined only by Korean ethnicity.

Sources2 sources

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