Koolearn

Koolearn, also known in Chinese as 新东方在线, is an online education brand associated with New Oriental Education & Technology Group. Its public-facing website positions the service as an official New Oriental online school created for university students and other learners seeking structured digital instruction. The current course scope highlighted by the official site includes postgraduate and doctoral entrance-examination preparation, general English improvement, College English Test Band 4 and Band 6 preparation, IELTS, TOEFL, Japanese, Korean, and teacher-certification training. The brand’s principal role is to extend New Oriental’s teaching resources and instructor network into online delivery. Rather than presenting itself as a general-purpose consumer technology platform, Koolearn’s current education proposition is organized around goal-based learning: students can prepare for standardized language examinations, improve academic English, study additional languages, or prepare for professional and education-related qualifications. This gives the brand a broad but recognizable position within China’s digital learning market, especially in higher-education and examination-oriented segments. Koolearn operates in China and is headquartered in Beijing according to the supplied brand information. The available official material does not establish a complete corporate chronology, detailed founding history, current leadership roster, ownership percentages, revenue figures, or a full account of product launches and strategic changes. The brand is nevertheless clearly identified by its official website as part of the New Oriental education ecosystem. Its offering emphasizes online courses supported by New Oriental’s established teaching capabilities and educational content. The brand should be distinguished from unrelated businesses that use similar English naming. In this dossier, Koolearn refers specifically to the New Oriental online education service associated with the Chinese name 新东方在线. Because the supplied reference material is limited and no single Wikipedia article or reliable biographical source was provided, historical and executive details are intentionally left unfilled rather than inferred.

Koolearn is the online education brand identified in Chinese as 新东方在线 and presented on its official website as an online school established by the New Oriental group. The available source material does not provide a reliable founding date, a complete account of the brand’s early development, or a detailed chronology of corporate reorganizations. Accordingly, this history focuses on the brand’s documented educational role rather than supplying unsupported dates. The brand’s operating model is based on digital delivery of New Oriental-related teaching content and instructional resources. Its current official description presents Koolearn as serving university students through online courses covering several major education objectives. These include postgraduate and doctoral entrance examinations, English improvement, preparation for the College English Test Band 4 and Band 6, IELTS and TOEFL preparation, Japanese and Korean study, and teacher-certification examinations. This portfolio indicates a positioning centered on structured, outcome-oriented learning. Koolearn is not described in the supplied material merely as a content library; it is presented as an online school drawing on New Oriental’s teaching staff and educational resources. The course categories span both language acquisition and high-stakes or qualification-related examinations, allowing the brand to address students at different stages of university and professional preparation. The supplied information identifies Beijing as the headquarters and China as the operating market. It also identifies the associated company as New Oriental Education & Technology Group and provides the Hong Kong ticker 1797.HK with public-company status. No additional verified information was supplied concerning listing history, revenue, user numbers, international expansion, senior management, acquisitions, controversies, or individual product launch dates. Those gaps are retained in the dossier to avoid confusing Koolearn with other New Oriental brands or unrelated organizations using similar names.

• 2019

  On March 28, 2019, Koolearn successfully listed on the Hong Kong Stock Exchange, becoming the first online education stock.

• 2017

  Koolearn was officially listed and publicly traded on the National Equities Exchange and Quotations (NEEQ), with the securities abbreviation '新东方网' and securities code 839896.

• 2016

  Koolearn was converted into a joint-stock company and received a RMB 320 million investment from Tencent. Established Dongfang Youbo, focusing on the K12 sector.

• 2015

  Established the Digital Learning Business Unit, extending into television, mobile, and digital learning centers.

• 2014

  Launched the online live streaming platform 'Kuxue.com' and the vocational education learning website 'Zhishang'.

• 2013

  Launched the New Oriental Education Cloud Platform, providing overall digital education informatization solutions.

• 2012

  Launched the Kuxue Duona children's series of mobile products.

• 2011

  Launched eight iOS-based mobile learning apps and completed construction of the K-LMS learning management system.

• 2008

  Began providing online education services such as multimedia learning libraries and digital libraries to public universities.

• 2005

  Koolearn was founded as the online education website of New Oriental Education & Technology Group.

An online extension of New Oriental’s education resources, focused on examination preparation, language learning, and qualification-oriented courses for university students and related learners in China.

• Examination preparation

  Postgraduate and doctoral entrance-examination courses

  Online preparation courses for students pursuing postgraduate or doctoral entrance examinations in China. The official website lists this area among Koolearn’s core university-oriented services, but the supplied material does not specify individual subjects, teaching formats, or launch dates.

• Language learning and examination preparation

  English and university English courses

  Courses for general English improvement and preparation for the College English Test Band 4 and Band 6. These offerings address university students seeking to strengthen English proficiency or prepare for commonly recognized Chinese university language examinations.

• International English examination preparation

  IELTS and TOEFL courses

  Online preparation for IELTS and TOEFL examinations. The official site identifies both tests as part of the brand’s course coverage, while the available reference does not provide details about specific course levels, formats, or pricing.

• Additional-language learning

  Japanese and Korean courses

  Online Japanese and Korean language instruction listed among Koolearn’s university-focused learning services. The supplied source confirms the subject areas but does not describe curricula, certification alignment, or the dates on which these courses were introduced.

• Professional qualification preparation

  Teacher-certification courses

  Online courses intended to support preparation for teacher-certification examinations. This expands the brand beyond language learning into qualification-oriented education, although the available source does not specify examination levels or course structure.

• 2021

  Beijing after-school tutoring fined 500,000 yuan for pricing and advertising violations

  In April 2021, the Beijing Municipal Market Supervision Administration announced that four after-school training institutions, including Xueersi and Koolearn, had problems of illegal pricing and false advertising, and each was warned and given the maximum fine of 500,000 yuan. This entry is limited to the institutions listed in the announcement and their course marketing activities of that year.

  Source

Read more

1. 1Koolearn official university examination and language-learning websitekoolearn.com
2. 2新东方在线介绍_新东方旗下远程教育网站,新东方网络课堂,新东方网校,新东方官方网校,新东方网络课程,新东方考研辅导班koolearn.com
3. 3合作伙伴_新东方在线_新东方旗下远程教育网站,新东方网络课堂,新东方网校,新东方官方网校,新东方网络课程,新东方考研辅导班koolearn.com
4. 4商务合作_新东方在线_新东方旗下远程教育网站,新东方网络课堂,新东方网校,新东方官方网校,新东方网络课程,新东方考研辅导班koolearn.com
5. 5Beijing after-school tutoring fined 500,000 yuan for pricing and advertising violationsnews.china.com.cn
6. 6新东方在线发布2020财年业绩：K-12付费学生人次同比增长224.5%finance.sina.com.cn
7. 7新东方在线发布2020财年业绩：K-12付费学生人次同比增长224.5%finance.sina.com.cn