Kontakt.az
Azerbaijani omnichannel retailer of consumer electronics, home appliances, furniture, and household and lifestyle products.
Last updated August 25, 2026
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Overview
Kontakt.az, commonly branded as Kontakt or Kontakt Home, is a major Azerbaijani retail chain serving consumers through physical stores and online commerce. Its assortment spans consumer electronics, household appliances, computers, cameras, furniture, textiles, household goods, beauty and health products, and mobility-related products. The company combines retail sales with installment-payment and loyalty services, positioning itself as a broad household and lifestyle retailer rather than only an electronics specialist. The business began in 2006 under the name Kontakt Mobile, initially concentrating on mobile phones and accessories. Its range broadened by 2010, when computers, cameras, and home appliances were added and the business adopted the Kontakt Electronics name. Furniture entered the assortment in 2013, supporting the introduction of the Kontakt Home retail concept and moving the company toward a more comprehensive home-goods proposition. In 2020, the business simplified its public identity to Kontakt, reflecting a strategic transformation from a specialist electronics retailer into a multi-category retailer. Kontakt operates a substantial store network across Azerbaijan and maintains online platforms for Azerbaijan and Georgia. Its Azerbaijani network reaches many regions of the country, while its Georgian presence was established in 2021 through the opening of the first stores outside Azerbaijan. The retailer has promoted large-format locations, including a Sumgait store described as having loft-style retail spaces of up to 5,500 square metres. The company states that it manages tens of thousands of product stock-keeping units and sells products from numerous international brands as an authorized distributor or reseller. The brand's commercial proposition is built around breadth of assortment, physical retail access, online ordering, consumer financing, and service integration. In 2025, Kontakt became a member of Euronics, a European electronics alliance representing more than 7,000 independent stores in 37 countries. The company also reported strong engagement with Birbank installment-card transactions, being named the leading partner for such transactions in Azerbaijan for the fifth consecutive year. Its digital expansion continued with Kontakt TV, a subscription television platform offering more than 260 local and international channels, and Kontakt App, which combines banking functions, rapid credit approvals, and loyalty-program features. Kontakt also conducts corporate-social-responsibility and environmental initiatives. It announced participation in the restoration of historical and cultural monuments in Karabakh in December 2020, introduced reusable cotton shopping bags in April 2022, and organized aid collection for victims of the February 2023 earthquake in southeastern Turkey. In April 2023, more than 100 volunteers took part in a Caspian Sea coast cleanup near Sumgait, collecting more than two tonnes of waste. A Zəfər Günü corporate video received recognition at Turkey's 2024 Felis Awards in the Corporate Social Responsibility and Corporate Image categories. These activities complement the brand's broader evolution into a nationally prominent, digitally enabled retail platform.
History
Kontakt began operations in Azerbaijan in 2006 as Kontakt Mobile, a retailer focused on mobile phones and accessories. Its initial format addressed the growing demand for personal communications devices and related accessories. By 2010, the business had expanded beyond mobile retail into computers, cameras, and household appliances. This broader assortment was accompanied by a rebranding to Kontakt Electronics, signaling the company's development into a general electronics retailer. A further change came in 2013, when furniture was added to the product range. The move supported the creation of the Kontakt Home concept and connected the company's electronics business with wider household purchasing needs. Rather than limiting itself to individual devices, Kontakt increasingly presented itself as a destination for furnishing and equipping the home. Over time, its assortment also came to include textiles, household goods, beauty and health products, and mobility products. In 2020, the business adopted the simpler Kontakt identity. The rebrand reflected a strategic transformation from a specialist in electronics and home appliances into a multi-category lifestyle retailer. The company continued to combine stores with digital channels, operating an online platform in Azerbaijan and later maintaining a separate Georgian platform. Its physical network expanded across Azerbaijan, including regional locations and large-format stores. The Sumgait location has been described as offering loft-style spaces extending to approximately 5,500 square metres. International expansion began in 2021, when Kontakt opened its first stores in Georgia. This made Georgia the brand's first foreign operating market while Azerbaijan remained its principal base. The company's commercial model combines product retail with installment purchasing, loyalty services, brand distribution relationships, and online ordering. It states that it manages tens of thousands of stock-keeping units and represents a range of international manufacturers and brands. Kontakt's later development included a stronger emphasis on digital and service offerings. In 2025, the company joined Euronics, a European electronics alliance bringing together more than 7,000 independent stores in 37 countries. During the same period, it launched Kontakt TV, a platform with more than 260 local and international channels, and Kontakt App, which added banking-related functions, rapid credit approvals, and loyalty features. Kontakt also reported being the leading partner for Birbank installment-card transactions in Azerbaijan for the fifth consecutive year. The brand has maintained a visible corporate-responsibility program. In December 2020, it announced participation in the restoration of historical and cultural monuments in Karabakh. In 2022, it introduced reusable 100-percent-cotton shopping bags to encourage reduced plastic use. In 2023, it supported earthquake relief in southeastern Turkey through collection points at seven Azerbaijani stores and organized a coastal environmental cleanup near Sumgait involving more than 100 volunteers. The cleanup reportedly removed over two tonnes of waste. In 2024, a Kontakt Zəfər Günü video received Felis Awards recognition in both Corporate Social Responsibility and Corporate Image categories. These initiatives form part of the brand's evolution from a mobile-phone retailer into a large, digitally connected retail platform serving household, entertainment, and financial-service needs.
- 2025
Euronics membership and digital-service expansion
[1]Kontakt joins Euronics and launches Kontakt TV and Kontakt App.
- 2024
Zəfər Günü video receives Felis Awards
[1]A special corporate video receives recognition in the Corporate Social Responsibility and Corporate Image categories.
- 2021
Entry into Georgia
[1]Kontakt opens its first international stores in Georgia.
- 2020
Rebrand to Kontakt
[1]The company adopts the Kontakt name to represent its move toward multi-category lifestyle retail.
- 2013
Furniture and Kontakt Home concept introduced
[1]Furniture enters the assortment and the Kontakt Home retail concept is introduced.
- 2010
Expansion into broader electronics
[1]Computers, cameras, and home appliances are added, and the business becomes known as Kontakt Electronics.
- 2006
Kontakt Mobile is founded
[1]The business begins in Azerbaijan as a retailer of mobile phones and accessories.
Products and positioning
A broad, accessible omnichannel household and lifestyle retailer built around consumer electronics, appliances, furniture, installment purchasing, digital services, and regional store coverage.
Electronics · 2006
Consumer electronics
Kontakt's electronics assortment developed from its original mobile-phone business into a wider range of personal and household devices. It includes mobile phones, accessories, computers, cameras, and other consumer-electronics products sold through stores and online channels.
Appliances · 2010
Home appliances
Home appliances became part of the assortment during the company's early expansion beyond mobile retail. The category supports Kontakt's positioning as a destination for equipping the home and includes both major and smaller domestic appliances.
Home and living · 2013
Furniture and home goods
Furniture was added in 2013 and helped establish the Kontakt Home concept. The broader home-and-living range includes furniture, textiles, and household goods, extending the retailer's role beyond technology purchases.
Digital services · 2025
Kontakt TV
Kontakt TV is a digital television platform launched in 2025. The service offers subscribers access to more than 260 local and international television channels in a single package.
Financial and loyalty services · 2025
Kontakt App
Kontakt App is a mobile application introduced in 2025. Its described functions include banking features, rapid credit approvals, and loyalty-program capabilities, linking retail purchasing with digital financial services.
Marketing campaigns
- 2024Zəfər Günü corporate video
Azerbaijan
Kontakt produced a special Victory Day video titled “Şanlı Zəfər Günümüz mübarək, Azərbaycan!” as a corporate-image and social-responsibility communication.
Outcome. The video won recognition in the Corporate Social Responsibility and Corporate Image categories at Turkey's Felis Awards.
- 2023Earthquake-relief collection campaign
Azerbaijan · Turkey
Kontakt established collection points in seven Azerbaijani stores and sent essential goods to people affected by the earthquake in southeastern Turkey.
- 2023Sahilləri təmizlə
Azerbaijan
For International Earth Day, Kontakt organized a cleanup on the Caspian Sea coast near Sumgait. More than 100 volunteers reportedly collected over two tonnes of waste.
Outcome. The reported result was the removal of more than two tonnes of coastal waste.
- 2022Reusable cotton shopping bags
Azerbaijan
The company began selling reusable bags made from 100-percent cotton to encourage reduced reliance on plastic bags.
- 2020Karabakh historical and cultural monument restoration
Azerbaijan
Kontakt announced that it would participate in restoration work involving historical and cultural monuments in Karabakh.
Brand decisions
2025
Join the Euronics allianceStrategyBackground
Kontakt sought broader international connectivity for its electronics retail operations.
Action taken
The company became a member of Euronics, an alliance of more than 7,000 independent stores across 37 countries.
2025
Launch Kontakt TVProduct launchBackground
Kontakt continued to extend its brand beyond physical product retail into digital services.
Action taken
It launched a subscription television platform with more than 260 local and international channels.
2025
Launch Kontakt AppProduct launchBackground
The retailer was integrating shopping, finance, credit, and customer-retention functions into a digital ecosystem.
Action taken
Kontakt introduced a mobile application with banking functions, fast credit approvals, and loyalty-program features.
2021
Expand into GeorgiaStrategyBackground
After building a substantial retail presence in Azerbaijan, Kontakt pursued regional expansion.
Action taken
The company opened its first international stores in Georgia.
Aftermath
Georgia became Kontakt's second reported operating market alongside Azerbaijan.
2020
Adopt the Kontakt master brandStrategyBackground
The company's assortment and operating model had expanded well beyond mobile phones and specialist electronics.
Action taken
Kontakt consolidated its public identity under the shorter Kontakt name and presented itself as a multi-category lifestyle retailer.
Aftermath
The rebrand supported the continued development of home, household, digital, and service categories.
Sources1 sources
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