Komplett

Komplett AS is a Norwegian e-commerce company headquartered in Sandefjord, where the business was founded. Its principal commercial activity is the online sale of computers and computer components, but its assortment also extends across consumer-electronics and household categories, including photographic equipment, hi-fi products, televisions, gaming products, and white goods. This combination places Komplett at the intersection of specialist technology retail and broader online consumer commerce. The company operates nine webshops across three Scandinavian countries. Norway is its home market, while Sweden and Denmark are additional direct-to-consumer markets. Beyond its consumer-facing webshops, Komplett has operated distribution activities in Norway through the Norek and Itegra channels, giving the business a presence in both online retail and technology distribution. The available reference material does not identify the ownership structure, parent company, founder, legal history, or current corporate status, so those details are left unspecified. Operationally, Komplett has maintained customer-facing support and sales capabilities through call centers in Sandefjord and Gothenburg. Its logistics infrastructure includes a distribution center and warehouses in Sandefjord, supporting the fulfillment of its Scandinavian online operations. The company’s assortment and infrastructure indicate a model built around centralized procurement, online merchandising, warehousing, delivery, and remote customer support. Komplett’s public profile also includes recognition for its digital presence. In 2007, it received the Farmand Prize for best website and won the Gulltaggen award in the category Interactive Advertiser of the Year. These distinctions reflected the importance of website quality and interactive marketing to the company’s retail proposition at that stage of its development. The reference material reports that Komplett had turnover of NOK 7.3 billion in 2015, approximately 800 employees, and 1.8 million active customers. Those figures are historical and are not treated as current performance indicators. No more recent financial, leadership, ownership, or operational information is established by the supplied sources.

Komplett was founded in Sandefjord, Norway, and developed as an e-commerce business centered on computers and computer components. The available reference material does not provide a precise founding year or identify the founder. From its Norwegian base, the company expanded its online presence beyond its home market to Sweden and Denmark, ultimately operating nine webshops across the three Scandinavian countries. Although computers and components remained the core of the assortment, Komplett broadened its category coverage over time. Its range came to include photographic products, hi-fi equipment, televisions, gaming products, and white goods. This expansion positioned the company not only as a specialist computer seller but also as a wider online consumer-electronics and household-appliance retailer. The company also developed activities outside its consumer webshops. In Norway, distribution was conducted through the Norek and Itegra channels. This created a business model combining direct online retail with distribution to other commercial channels. Komplett supported its operations through call centers in Sandefjord and Gothenburg, handling sales and customer support, and through a distribution center and warehouses in Sandefjord. Komplett received two digital-sector distinctions in 2007. The company won the Farmand Prize for best website and was named Interactive Advertiser of the Year at Gulltaggen. These awards indicate that its website and interactive marketing were notable parts of its commercial identity during that period. The supplied reference material records a 2015 turnover of NOK 7.3 billion, a workforce of approximately 800 employees, and 1.8 million active customers. These figures provide a historical snapshot of the scale of the business, but no newer figures are available in the source material provided here. The materials also do not establish the company’s current ownership, parent company, listed status, executive team, or present operating status. Accordingly, those fields remain unspecified rather than inferred.

• 2015

  Reported operating scale

  [1]Kompletten.wikipedia.org

  The reference material reported turnover of NOK 7.3 billion, approximately 800 employees, and 1.8 million active customers for 2015.

• 2007

  Farmand Prize for best website

  [1]Kompletten.wikipedia.org

  Komplett received the Farmand Prize for best website, recognizing the quality of its digital retail presence.

• 2007

  Gulltaggen interactive advertising award

  [1]Kompletten.wikipedia.org

  Komplett won Gulltaggen in the category Interactive Advertiser of the Year.

• Establishment in Sandefjord

  [1]Kompletten.wikipedia.org

  Komplett was founded in Sandefjord, Norway, which remains identified as the company’s headquarters in the reference material. The source does not state the exact founding year.

• Expansion across Scandinavia

  [1]Kompletten.wikipedia.org

  The company expanded its online retail presence from Norway into Sweden and Denmark, operating nine webshops across the three markets.

A Scandinavian online retailer and technology distributor combining specialist computer retail with a broader consumer-electronics, gaming, media, and household-appliance assortment.

• Computing

  Computers

  Computers form one of Komplett’s core retail categories. The company’s online assortment is centered on computer products, making general-purpose computing a foundational part of its specialist technology-retail proposition.

• Computing components

  Computer components

  Computer components are a principal part of Komplett’s assortment and support its position as a specialist technology retailer. The supplied material does not specify individual component brands or product families.

• Photography

  Photographic equipment

  Komplett expanded beyond computing to include photographic products in its online assortment, broadening the range of technology goods available to consumers.

• Audio

  Hi-fi equipment

  Hi-fi products are part of Komplett’s consumer-electronics offering. The category extends the company’s online retail proposition into home audio and related equipment.

• Home entertainment

  Televisions

  Televisions are included among the company’s broader electronics categories, complementing its computer, audio, photography, and gaming assortment.

• Gaming

  Gaming products

  Gaming products form part of Komplett’s technology-focused assortment. The source confirms the category but does not identify specific consoles, hardware lines, accessories, or services.

• Household appliances

  White goods

  White goods broaden Komplett’s offering from specialist technology into household appliances, giving the online retailer a wider consumer-goods scope.

1. 1Kompletten.wikipedia.org