KOI Thé

KOI Thé is a Taiwanese bubble tea chain and the international sister brand of 50 Lan (五十嵐), one of Taiwan's best-known tea shop operators. The brand was created in 2006 as a trademark for use outside Taipei City, with its first store opening in Taichung, Taiwan. It expanded abroad for the first time in 2007 with a store in Singapore, and later entered Indonesia in 2013 with its first outlet at Emporium Pluit. In 2015 the company changed its brand name from KOI Café to KOI Thé to emphasize its Taiwanese tea philosophy and culture. The chain sells drinks that are generally tea-based, combined with a variety of toppings such as golden tapioca pearls, grass jelly, konjac jelly, aloe vera, and ice cream. Its signature offering is tea served with a layer of white cream, marketed as "Macchiato." KOI Thé positions itself around carefully selected ingredients, craftsmanship, and precise flavor, aiming to deliver a delightful experience with every cup and every visit. As of recent years, KOI Thé has grown into a substantial international network, with dozens of outlets in Indonesia alone and stores across multiple markets in Asia and beyond. It remains privately held and operates as part of the 50 Lan group.

KOI Thé's history is closely tied to 50 Lan (五十嵐), a Taiwanese tea shop chain that first opened in 1994 in Taipei, Taiwan. In its home country, KOI Thé is better known as "50 Lan." In 2006, KOI Thé was established as a trademark for use outside Taipei City, and its first store opened in Taichung, Taiwan. The following year, in 2007, KOI Thé opened its first store outside Taiwan, in Singapore. In 2013, the brand expanded to Indonesia with its first outlet at Emporium Pluit. In 2015, KOI Café decided to change its brand name to KOI Thé to introduce and preserve the Taiwanese philosophy and culture regarding tea. As of recent years, KOI Thé has had 60 branches in Indonesia. The chain sells drinks generally based on tea, combined with various toppings such as golden tapioca pearls, grass jelly, konjac jelly, aloe vera, and ice cream. Its signature drink is tea combined with white cream, known as "Macchiato."

• 2015

  Rebrands from KOI Café to KOI Thé.

• 2013

  Expands to Indonesia with first outlet at Emporium Pluit.

• 2007

  First overseas store opens in Singapore.

• 2006

  KOI Thé established as a trademark for use outside Taipei City; first store opens in Taichung, Taiwan.

• 1994

  50 Lan first opens in Taipei, Taiwan.

Premium Taiwanese tea craftsmanship with carefully selected ingredients and precise flavor.

• Macchiato

  Signature tea drink combined with white cream.

• Golden tapioca pearl drinks

  Tea drinks with golden tapioca pearls.

1. 1KOI Thé official websitekoithe.com
2. 2KOI Thé on Wikidatawikidata.org
3. 3KOI Thé on Indonesian Wikipediaid.wikipedia.org