Knowledge Generation Bureau
kgb, formerly known as INFONXX and associated with the Knowledge Generation Bureau name, was a privately held information-services company providing directory assistance, question-answering, and related consumer services in Europe and North America.
Last updated August 26, 2026
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Overview
Knowledge Generation Bureau is the Wikipedia title associated with kgb, a privately held information-services company based in New York. The business was founded in 1992 by Robert Pines under the name INFONXX and later adopted the kgb identity. The phrase “knowledge generation bureau” originated as advertising copy; according to the referenced description, it was not the company’s formal name, which was styled in lowercase as kgb. The company’s principal business was directory assistance and enhanced information services. Its offerings connected consumers with telephone-number enquiries, general information, and answers to submitted questions through telephone, web, and mobile channels. The company positioned itself as an independent provider operating across Europe and North America, with services adapted to local telecommunications and directory-enquiry markets. A major expansion came in the United Kingdom in 2003, following the opening of the country’s directory-enquiries market. kgb launched 118 118, a service that handled telephone-number searches and broader consumer queries. After the UK launch, the company entered France with 118 218 when that market was liberalized. The French service became a prominent directory-assistance brand and was reported as handling approximately 200,000 calls per day at the time described in the reference material. Its website, 118218.fr, was also reported to have ranked among France’s 100 most visited websites by traffic. The company expanded beyond traditional directory assistance through acquisitions and digital products. In December 2008, it acquired Texperts, a United Kingdom company known for its question-answering technology and software platform. In January 2009, kgb introduced a U.S. mobile question-answering service using the short code 542542, also promoted as kgbkgb. The service allowed users to submit questions by text message and receive answers for a stated per-question charge. A related “Ask Us Anything” service had also been introduced in the United Kingdom. kgb later entered the online group-buying and local-deals sector with kgbdeals, offering lifestyle-related promotions to consumers in the United States, United Kingdom, France, and Italy. This broadened the company’s activities from directory enquiries and information retrieval into consumer-oriented digital commerce. The company also faced employment-related litigation in the United States. Following an investigation by the U.S. Department of Labor and related legal proceedings, kgb USA agreed in 2013 to pay approximately $1.3 million in unpaid minimum wages and overtime to current and former workers. The dispute concerned the classification and compensation of workers described as “Special Agents,” as well as employment-record practices. The available reference material does not establish the company’s present operating status, ownership, or whether all of its historical services remain active.
History
Knowledge Generation Bureau refers to the kgb information-services business described in the corresponding Wikipedia article. The company began in 1992, when Robert Pines founded it under the name INFONXX. Its early and central activity was directory assistance: helping consumers find telephone numbers and obtain general information through operator-supported enquiry services. As telecommunications markets became more open and directory assistance moved from incumbent telephone companies toward independent providers, the business expanded into national branded services. In 2003, kgb entered the United Kingdom after the directory-enquiries market was opened. It launched 118 118, a telephone service designed to answer number-enquiry requests as well as broader questions. The UK operation became an important foundation for the company’s European expansion. kgb subsequently entered France with 118 218 after the French market was liberalized. The French operation was described as receiving about 200,000 telephone calls per day and as having a highly trafficked associated website, 118218.fr. The company changed its branding during the 2000s. It was originally known as INFONXX and adopted the kgb identity in 2008. The phrase “knowledge generation bureau” was reportedly created as advertising language rather than being the company’s formal corporate name. This distinction explains why the Wikipedia article uses the longer phrase while the operating brand is styled as kgb. In December 2008, kgb acquired Texperts, a UK-based question-answering company. The transaction was intended to add Texperts’ software capabilities and sector experience to kgb’s directory-assistance business. The acquisition supported a broader strategy of delivering information through digital channels rather than relying exclusively on conventional telephone operators. That strategy continued in January 2009, when kgb launched 542542 in the United States. Marketed as kgbkgb, the service allowed customers to text questions and receive answers from information agents. The referenced material gives a price of $1.49 per question. A comparable “Ask Us Anything” service had been launched in the United Kingdom, illustrating kgb’s attempt to extend its question-answering model across mobile platforms and national markets. kgb also diversified into online group buying through kgbdeals. The deals operation offered lifestyle promotions in the United States, United Kingdom, France, and Italy. This represented a move into a consumer-internet category adjacent to information services, using the company’s existing consumer reach and multi-country operating presence. The company’s labor practices later became the subject of significant legal scrutiny. In January 2013, kgb USA settled claims concerning approximately 14,000 current and former employees. The allegations stated that workers known as Special Agents had been treated as independent contractors, were not consistently paid required minimum wages and overtime, and were not supported by adequate employment records. The settlement and related proceedings resulted in a payment of approximately $1.3 million. A U.S. Department of Labor investigation was also referenced in connection with the matter. The available material does not provide reliable information about kgb’s current ownership, leadership, website, financial performance, or continuing operations. Its historical record is therefore best understood as that of a privately held, multinational directory-assistance and enhanced-information-services company that expanded from telephone enquiries into SMS question-answering and online deals.
- 2013
U.S. wage settlement
[1]kgb USA agreed to pay approximately $1.3 million relating to unpaid minimum wages and overtime alleged by current and former workers.
- 2009
542542 launches in the United States
[1]The company launched its kgbkgb SMS question-answering service, charging a stated $1.49 for each submitted question.
- 2008
The company adopts the kgb identity
[1]The former INFONXX business rebranded as kgb; the longer Knowledge Generation Bureau phrase was used in advertising language.
- 2008
Texperts acquisition
[1]kgb acquired UK-based Texperts to add its software platform and question-answering experience.
- 2003
118 118 launches in the United Kingdom
[1]kgb entered the newly opened UK directory-enquiries market with 118 118, providing number searches and general information by telephone.
- 1992
INFONXX is founded
[1]Robert Pines founded the company under the name INFONXX, establishing the business that later operated under the kgb identity.
Products and positioning
An independent provider of directory assistance and enhanced information services, combining telephone enquiry operations with digital question-answering and consumer-commerce products.
Directory assistance · 2003
118 118
A UK telephone directory-enquiries service launched after the market opened to competition in 2003. It provided telephone-number searches and handled general consumer questions through operator-assisted information services.
Directory assistance
118 218
The company’s French directory-assistance service, launched after France opened its market. It became a prominent service in France and was associated with the 118218.fr website.
Mobile question-answering · 2009
542542 (kgbkgb)
A U.S. two-way SMS service launched in January 2009. Users could text questions to the short code 542542 and receive answers, with the referenced material identifying a charge of $1.49 per question.
Question-answering service
Ask Us Anything
A UK question-answering service associated with kgb’s effort to extend its directory-assistance expertise into broader consumer information requests and mobile-oriented interactions.
Online group buying
kgbdeals
An online deals business offering lifestyle promotions to consumers in the United States, United Kingdom, France, and Italy. It represented kgb’s expansion into digital commerce alongside its information-services activities.
Controversies
2013
U.S. Special Agents wage and classification case
kgb USA faced allegations that workers called Special Agents had been misclassified as independent contractors, denied required minimum-wage and overtime payments, and covered by inadequate employment records. The company agreed to pay approximately $1.3 million to around 14,000 current and former workers.
Brand decisions
2009
Launch a U.S. SMS answer serviceProduct launchBackground
kgb was extending its directory-assistance model into mobile question-answering.
Action taken
It launched 542542, also marketed as kgbkgb, enabling users to submit questions by text message.
Aftermath
The service added a mobile channel to kgb’s consumer information portfolio, although its current status is not established.
Price per question. $1.49 (At launch or during the service period described in the reference material)
2008
Acquire TexpertsM&ABackground
kgb sought software capabilities and experience in question-answering services.
Action taken
The company acquired UK-based Texperts in December 2008.
Aftermath
The acquisition supported kgb’s move toward digital and mobile information products.
2003
Enter the United Kingdom directory-enquiries marketStrategyBackground
The UK directory-enquiries market had been opened, creating an opportunity for independent providers.
Action taken
kgb launched the 118 118 service for telephone-number enquiries and general questions.
Aftermath
The UK operation became the basis for subsequent European expansion, including the French 118 218 service.
- Diversify into online group buyingStrategy
Background
The company sought to extend its consumer reach beyond directory assistance and information retrieval.
Action taken
kgb created kgbdeals, an online group-buying and lifestyle-deals business operating across four stated national markets.
Aftermath
The move broadened kgb’s historical business scope into consumer digital commerce; later operating status is unknown.
Recent events
- 2009
kgb launches 542542 mobile question-answering service[1]
Product launch · Pricing
The company introduced a U.S. SMS service allowing users to submit questions to 542542, also promoted as kgbkgb, for a stated charge of $1.49 per question.
- 2008
kgb acquires Texperts[1]
M&A
kgb acquired the UK-based Texperts business to obtain its software platform and experience in question-answering services.
- 2003
kgb launches 118 118 directory-enquiry service in the United Kingdom[1]
Product launch
Following the opening of the UK directory-enquiries market, kgb introduced 118 118 for telephone-number searches and general information requests.
kgb expands into France with 118 218[1]
Product launch
After its UK expansion, kgb launched 118 218 in France when the French directory-assistance market was opened to competition.
Sources1 sources
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