Knittworks
Indian direct-to-consumer brand selling removable, washable and reusable fabric wall art prints.
Last updated September 29, 2026
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Overview
Knittworks is an Indian direct-to-consumer brand that sells removable fabric wall art. Rather than conventional framed paper prints, the company produces artwork printed on fabric that is mounted using a silicone-edge frame system, allowing a print to be installed once and then swapped in about 30 seconds without damaging the wall. The brand's core proposition is captured in its tagline "Install Once. Swap Anytime." — fabric wall art that changes with the customer without touching the wall again. Prints are described as washable and reusable, and the range starts at Rs. 800. The company positions itself around sustainability and craftsmanship. According to its About page, every Knittwork is handcrafted in India using premium eco-friendly materials, with an emphasis on flawless colour representation and enduring vibrancy. Knittworks states that it was conceived with a commitment to sustainable wall art and that ethical practices, transparency and integrity form the foundation of its business. It also highlights thoughtful pricing, a diverse curated range, careful packaging and swift, secure delivery as reasons to choose the brand. Knittworks sells across India, with shipping typically taking 5–7 business days and free shipping on orders above Rs. 2,999. The brand offers a 7-day return window for unused items in original packaging. Its catalogue spans abstract, nature-inspired and space-themed art, with named designs such as Cosmic Rhapsody, Harmonic Fusion, Vibrant Fusion, Lunar Harmony, Lunar Serenity, Vibrant Burst, Pastel Wave and the Joyful Palette Art Collection. Individual prints are sold in defined sizes, for example 18x24 for Cosmic Rhapsody, and are shipped flat. The brand operates primarily through its own e-commerce website, knittworks.com, which serves as its storefront and product catalogue. It is an Indian direct-to-consumer business rather than a mass-market retailer or a legacy art publisher, and it competes in the home decor and wall art segment by combining a practical, damage-free hanging system with a sustainability narrative. Public information about the company's founding year, founders, ownership structure and headquarters is limited; the available evidence identifies it as an Indian D2C brand but does not disclose those corporate details.
History
Knittworks is an Indian direct-to-consumer brand that sells removable fabric wall art. The available evidence does not disclose a founding year, founders or a corporate history timeline, so the brand's development can only be described from what its own materials state about its mission and operations. The brand was conceived around a commitment to sustainable wall art. Its About page states that Knittworks is on a mission to redefine the wall art industry by introducing innovation to walls, and that its ethos revolves around sustainability, weaving eco-consciousness into every thread of its creations. Every Knittwork is described as meticulously handcrafted in India using premium eco-friendly materials, with a focus on flawless colour representation and enduring vibrancy. The company presents ethical practices and sustainability without compromising quality as a precedent it has set. Knittworks differentiates itself through its mounting and swapping system rather than through conventional framing. The brand's tagline, "Install Once. Swap Anytime.," describes fabric wall art that changes with the customer without touching the wall again. Prints are washable and reusable, and the silicone-edge frame allows a print to be swapped in about 30 seconds without damage. This addresses a common pain point in wall decor: the difficulty and wall damage associated with changing framed art. The product range has grown into a curated catalogue of named designs across abstract, nature-inspired and space themes. Examples include Cosmic Rhapsody, Harmonic Fusion, Vibrant Fusion, Lunar Harmony, Lunar Serenity, Vibrant Burst, Pastel Wave and the Joyful Palette Art Collection. Prints are sold at multiple price points, with entry-level items from Rs. 800 and larger or premium pieces priced higher; Cosmic Rhapsody, for instance, is listed at Rs. 4,000 (discounted from Rs. 6,000) in an 18x24 size. The catalogue is organised into collections and spans multiple pages on the brand's website. Commercially, Knittworks operates as an online-first D2C business serving customers across India. It ships in 5–7 business days, offers free shipping above Rs. 2,999, and provides a 7-day return policy for unused items in original packaging. The brand emphasises careful packaging so that pieces arrive pristine, and it markets its prints as striking gifts. Its stated reasons to choose Knittworks include thoughtful pricing, exquisite variety, ethical business standards, carefully crafted packaging and swift, secure deliveries. Beyond these operational and brand-positioning facts, little public information is available about Knittworks' corporate structure, leadership or funding. It is identified as an Indian direct-to-consumer brand selling removable fabric wall art, and it remains active on its own e-commerce site.
Products and positioning
Sustainable, handcrafted-in-India removable fabric wall art with a swap-anytime, damage-free mounting system, positioned as thoughtful, ethical and affordable home decor.
Cosmic Rhapsody Art Print
A bold, graphic space-themed print with swirling celestial forms and rich jewel tones, available in 18x24 and priced at Rs. 4,000 (discounted from Rs. 6,000).
Harmonic Fusion: Abstract Art Print
An abstract art print listed from Rs. 800 (regular price Rs. 900).
Vibrant Fusion Art Print
An abstract art print listed from Rs. 1,950 (regular price Rs. 2,445).
Lunar Harmony: Abstract Art Piece
An abstract art piece listed from Rs. 1,950 (regular price Rs. 2,445).
Lunar Serenity: Nature-Inspired Art
A nature-inspired art print listed from Rs. 1,950 (regular price Rs. 2,445).
Vibrant Burst Art Print
An art print listed from Rs. 1,950 (regular price Rs. 2,445).
Pastel Wave Art Print
An art print listed from Rs. 1,950 (regular price Rs. 2,445).
Joyful Palette Art Collection
An art collection listed from Rs. 1,950 (regular price Rs. 2,445).
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