KMW Reisen GmbH
German tour operator behind the short-break and wellness travel portal kurz-mal-weg.de.
Last updated September 28, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
KMW Reisen GmbH is a German tour operator whose consumer-facing brand is the online travel portal kurz-mal-weg.de. The company positions itself as a specialist in short breaks and wellness trips — holidays "for in between" — rather than long-haul or classic package tourism. Its website presents itself as the number-one destination for short trips and wellness, offering a search-led booking experience built around departure point, driving time to the hotel, travel dates, guests and rooms, and travel themes. The core proposition is flexibility and convenience for German-speaking travellers: users can search by how far they are willing to drive to reach a hotel, choose flexible dates with plus/minus one or seven days, and browse by travel theme. The portal advertises more than 15,000 short-break offers and highlights customer ratings on Trustpilot, with over 3,500 reviews cited on the homepage and a further figure of over 1,750 reviews shown in the same block. Typical products include seaside relaxation breaks, hiking holidays, wellness stays and other short leisure trips. KMW Reisen GmbH is described in structured public data simply as a German tour operator. It operates in the German market and sells primarily through its own website, kurz-mal-weg.de, which functions as both brand and booking channel. The company is not known as a listed entity, and no parent company or ownership structure is established by the available evidence. Its identity is therefore best understood as a privately held German travel company operating a specialised online travel brand for short holidays and wellness escapes.
History
KMW Reisen GmbH is a German tour operator known publicly through its consumer travel brand kurz-mal-weg.de. Structured public data identifies the company simply as a German tour operator, and the available evidence does not establish a founding date, founder, headquarters city or ownership history. What can be described with confidence is the business it operates today. The company's portal, kurz-mal-weg.de, is built around the idea of the short break — a holiday "for in between" rather than a long annual vacation. The homepage presents the brand as the number-one destination for short trips and wellness and invites visitors to find their perfect holiday for a few days away. The search interface reflects this focus: travellers enter a departure point and set a minimum and maximum driving time to the hotel, choose travel dates with flexible plus/minus one-day or seven-day options, specify guests and rooms, and select a travel theme. This design assumes a German-speaking customer who wants to reach a hotel by car within a comfortable distance and book a compact leisure trip. The product range advertised on the site spans more than 15,000 short-break offers, including seaside relaxation, hiking holidays and wellness stays. The brand also leans on social proof, displaying Trustpilot ratings with figures such as over 3,500 reviews and over 1,750 reviews in its homepage content. Over time, the company has thus positioned itself less as a general-purpose travel agency and more as a specialised online travel brand for short, restorative trips. Because the evidence is limited to the company's own website and a structured-data description, the fuller corporate history — incorporation, changes of ownership, expansion into new source markets, or technology partnerships — cannot be documented here without speculation. The dossier therefore records the brand's current identity and offering rather than an unverified chronology.
Products and positioning
Specialist online portal for short breaks and wellness travel in the German market, emphasising flexible search and a large inventory of short-trip offers.
kurz-mal-weg.de short-break booking portal
Online portal for searching and booking short holidays and wellness trips, with search by departure point, driving time, flexible dates, guests and rooms, and travel theme.
Wellness and seaside short breaks
Short hotel-based holidays focused on relaxation by the sea and wellness stays.
Hiking short holidays
Short leisure trips built around hiking and active outdoor experiences.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/kmw-reisen-gmbh · Editorial policy · How profiles are compiled