KMUV-LD
A low-power Telemundo-affiliated television station serving Monterey, California, as a translator of KION-TV.
Last updated August 31, 2026
Overview
KMUV-LD is a low-power television station licensed to Monterey, California, in the United States. The station operates on channel 23 and serves the Monterey–Salinas television market. Its programming identity is associated with Telemundo, the Spanish-language television network, while its technical and operational relationship is tied to KION-TV, a Monterey-licensed station that carries CBS, Fox, and Telemundo services and is owned by the News-Press & Gazette Company. The station's principal transmission facility is located on Fremont Peak, a prominent elevation serving the central California coast. KMUV-LD functions as a translator or complementary broadcast outlet for KION-TV rather than as a fully independent network operation. KION-TV maintains studios on Moffett Street in Salinas, immediately south of Salinas Municipal Airport, and the station group provides the operational framework associated with KMUV-LD. This arrangement allows the low-power outlet to distribute programming in the Monterey area while sharing infrastructure and market resources with its parent station. KMUV previously operated under the call sign KMUV-LP and was affiliated with Univision. By 2005, after Clear Channel Communications acquired the station, it had changed its network affiliation to Telemundo. The change placed KMUV within the Spanish-language television segment of the Monterey market and aligned its programming with Telemundo's national network schedule. The KMUV call sign had also been used historically by a different station on channel 31 in Sacramento between 1974 and 1981; that Sacramento station is now KMAX-TV, and it is not the same broadcast facility as KMUV-LD. Ownership of the station changed several times during the late 2000s and early 2010s. Clear Channel agreed in 2007 to transfer its television group to Newport Television, a holding company established by Providence Equity Partners. The transaction closed in March 2008, but regulatory and ownership considerations prevented Newport from retaining KION-TV and KMUV-LP. The two Monterey stations were instead sold to Cowles Publishing Company, whose broadcasting interests included KHQ-TV and the KHQ Television Group in Spokane, Washington. Cowles completed that acquisition in May 2008. In September 2013, News-Press & Gazette Company announced an agreement to acquire KION-TV and KMUV-LP, together with KKFX-CA in San Luis Obispo. The transaction was completed in December 2013. NPG's broader California television holdings included KEYT-TV in Santa Barbara, while some other local operations remained associated with Cowles through a shared-services arrangement. Under NPG ownership, KMUV-LD remained part of the KION-centered broadcast structure serving Monterey and surrounding communities. KMUV-LD's principal offering is free, over-the-air television distribution rather than a consumer product sold directly under a retail brand. Its value lies in delivering Telemundo programming to Spanish-speaking viewers and extending the reach of the associated station group through a low-power facility. Public reference material identifies the station's ownership history, affiliation changes, transmitter location, and relationship with KION-TV, but does not provide a complete list of local programs, audience measurements, current management personnel, or a detailed launch date. Those details therefore remain unspecified.
History
KMUV-LD is a low-power television station licensed to Monterey, California, and broadcasting on channel 23. Its transmitter is located on Fremont Peak, while the associated KION-TV operation maintains studios on Moffett Street in Salinas. The station is connected operationally with KION-TV, which is licensed to Monterey and carries CBS, Fox, and Telemundo services. News-Press & Gazette Company owns the station group. The facility previously operated as KMUV-LP and was affiliated with Univision. Following Clear Channel Communications' acquisition of the station, KMUV changed its affiliation to Telemundo by 2005. This made the outlet part of the Spanish-language television landscape in the Monterey–Salinas market. The KMUV call sign had previously been assigned to a different Sacramento station on channel 31 from 1974 to 1981; that station is now known as KMAX-TV and is unrelated to the Monterey facility. Clear Channel entered an agreement on April 20, 2007, to transfer its entire television group to Newport Television, a broadcasting holding company founded by Providence Equity Partners. The transaction closed on March 14, 2008. Newport could not retain KION-TV or KMUV-LP because of Providence Equity Partners' partial interests in other media properties serving portions of the same market. The Monterey stations were consequently sold to Cowles Publishing Company, owner of KHQ-TV and the KHQ Television Group in Spokane, Washington. Cowles completed the acquisition on May 7, 2008, and also assumed the local marketing agreement for KCBA from Newport. On September 20, 2013, News-Press & Gazette Company announced that it would purchase KION-TV and KMUV-LP, as well as San Luis Obispo station KKFX-CA. NPG also agreed to take over certain operations of Santa Maria station KCOY-TV under a shared-services arrangement, while Cowles retained ownership of KCOY-TV. The acquisition of KION-TV, KMUV-LP, and KKFX-CA was completed on December 13, 2013. KMUV-LD's role is primarily that of a low-power translator and network distribution outlet. It provides Telemundo programming to viewers in the Monterey area and benefits from the technical, studio, and operational resources associated with KION-TV. Publicly available reference material does not specify the station's original launch date, a complete schedule of subchannels, current executives, audience data, or a detailed record of locally produced programs.
- 2013News-Press & Gazette Company acquired KMUV-LP
NPG announced the purchase of KMUV-LP, KION-TV, and KKFX-CA in September, with the transaction completed in December.
- 2008Cowles Publishing Company acquired the Monterey stations
Because Newport Television could not retain KION-TV and KMUV-LP, the stations were sold to Cowles Publishing Company; the sale closed on May 7.
- 2007Clear Channel agreed to transfer its television group
Clear Channel entered an agreement to transfer its television stations group to Newport Television.
- 2005Affiliation changed from Univision to Telemundo
By 2005, the station had moved from its former Univision affiliation to Telemundo after its acquisition by Clear Channel Communications.
Products and positioning
A low-power Spanish-language television outlet serving the Monterey–Salinas market through its Telemundo affiliation and operational relationship with KION-TV.
Telemundo programmingSpanish-language television network affiliation2005
KMUV-LD's principal programming identity is its Telemundo affiliation. The station distributes Spanish-language network television to viewers in the Monterey–Salinas market through its channel 23 service. Public reference material does not identify a complete schedule of locally originated programs or individual branded shows.
KMUV-LD channel 23 serviceLow-power broadcast television
The channel 23 service is a low-power over-the-air television operation licensed to Monterey. Its transmitter on Fremont Peak supports coverage of the surrounding market, and the station operates as a translator or complementary outlet associated with KION-TV rather than as a wholly independent full-power station.
Flagship businesses
- Telemundo programming on channel 23
- KION-TV translator service in the Monterey market
Brand decisions
- 2013Acquisition by News-Press & Gazette CompanyM&A
News-Press & Gazette Company already held television interests in California and announced a purchase of several stations from Cowles.
What changed. NPG acquired KMUV-LP, KION-TV, and KKFX-CA; the transaction was completed on December 13, 2013.
Aftermath. KMUV remained part of the KION-centered television operation serving Monterey and surrounding communities.
- 2008Transfer to Cowles Publishing CompanyM&A
Newport Television acquired Clear Channel's television group but could not retain KION-TV and KMUV-LP because of ownership considerations involving other media properties.
What changed. The Monterey stations were sold to Cowles Publishing Company, with the transaction closing on May 7, 2008.
Aftermath. Cowles assumed ownership of KMUV-LP and KION-TV and took over the local marketing agreement for KCBA from Newport.
- 2005Change from Univision to TelemundoStrategy
The station had previously operated as a Univision affiliate and was acquired by Clear Channel Communications.
What changed. KMUV changed its network affiliation to Telemundo by 2005, shifting its Spanish-language network identity.
Aftermath. The station continued serving the Monterey market as a Telemundo outlet and later became associated with KION-TV under successive owners.
Recent events
- 2013News-Press & Gazette Company announced the purchase of KMUV-LP and KION-TV
News-Press & Gazette Company announced an agreement to acquire KMUV-LP, KION-TV, and KKFX-CA from Cowles Publishing Company. The transaction was completed later that year.
M&A - 2008Cowles Publishing Company completed the acquisition of KMUV-LP and KION-TV
After Newport Television acquired Clear Channel's television group, KMUV-LP and KION-TV were transferred to Cowles Publishing Company because Newport could not retain the stations under applicable ownership circumstances.
M&A - 2007Clear Channel agreed to transfer its television stations group to Newport Television
Clear Channel Communications entered an agreement to spin off its television stations group to Newport Television, a holding company established by Providence Equity Partners. The transaction included the ownership structure associated with KMUV-LP, although Newport ultimately could not retain KMUV and KION-TV.
M&A
Sources
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