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KMHB

A former cable-only CW affiliate serving the Lower Rio Grande Valley of Texas under the KMHB and later Rio Grande Valley's CW identities.

Last updated August 31, 2026

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Overview

KMHB was a former cable-only television affiliate serving the Lower Rio Grande Valley of Texas, including the Harlingen, Brownsville, and McAllen market. The service operated as the local outlet for The CW and was later branded Rio Grande Valley's CW. Unlike a conventional over-the-air station, it was distributed through area cable systems rather than through its own terrestrial broadcast signal. The service formed part of Entravision Communications' strategy for delivering The CW to the Rio Grande Valley. Entravision had held the market's CW affiliation rights since 2007, using several local distribution arrangements over time. Before the affiliation moved to over-the-air digital station KCWT-CD, the CW service was available as the cable-only KMHB, later using the Rio Grande Valley's CW branding. This arrangement gave viewers access to the network's entertainment programming in a market where the affiliation history also involved low-power stations and cross-border broadcast conditions. The KMHB identity should be distinguished from KCWT-CD, the later low-power Class A station that became the market's over-the-air CW Plus affiliate. KCWT-CD is licensed to McAllen and transmits from La Feria, while the related Entravision stations share studios on North Jackson Road in McAllen. The transition from the cable-only KMHB service to later broadcast outlets reflects the changing technical and commercial structure of local television in the region. The brand's programming role centered on carrying The CW network service for local viewers. It was not a separately documented national consumer-products brand, and publicly available reference material does not establish an independent corporate organization, founding date, founder, or standalone financial disclosures for KMHB. Following the migration of the CW affiliation to successor broadcast outlets, KMHB is best treated as a discontinued historical station identity rather than an active standalone television station.

History

KMHB was established as a cable-only local television service for the Lower Rio Grande Valley market in southern Texas. Its service area included the major population centers of Harlingen, Brownsville, and McAllen. Rather than operating as a traditional full-power or low-power terrestrial station, KMHB reached viewers through local cable distribution and served as the market's outlet for The CW. Entravision Communications held the Rio Grande Valley CW affiliation rights beginning in 2007. During the period before the affiliation was carried by KCWT-CD, the service operated under the KMHB identity and was subsequently promoted as Rio Grande Valley's CW. The service therefore represented one stage in a wider succession of local arrangements used to provide CW programming in the market. The affiliation's history also intersected with Entravision's ownership of several local television properties and with the use of low-power and translator facilities. The later broadcast successor, KCWT-CD, had previously been associated with other Entravision low-power facilities and eventually became the market's over-the-air CW Plus affiliate. KCWT-CD is licensed to McAllen, uses a transmitter in La Feria, and has studios shared with other Entravision stations in McAllen. Its long-running CW 21 branding reflected the station's position on local cable systems, linking the later terrestrial service to the distribution history of the earlier cable-only KMHB/Rio Grande Valley's CW service. Publicly available reference material does not provide a definitive launch year for KMHB, a named founder, standalone ownership financials, or a detailed account of the precise date on which the KMHB identity ceased to be used. The available record supports describing it as a historical cable television affiliate whose CW role was subsequently represented by other Entravision-controlled or affiliated broadcast outlets. It should not be conflated with KCWT-CD, which is a distinct later station and the subject of the related station-history documentation.

  • 2007

    Entravision secures the Rio Grande Valley CW affiliation

    [1]

    Entravision Communications began holding the rights to provide The CW in the Rio Grande Valley. The market affiliation was delivered through different local outlets over time, including the cable-only KMHB service.

  • KMHB is rebranded as Rio Grande Valley's CW

    [1]

    The cable-only CW service later used the Rio Grande Valley's CW identity before the affiliation was associated with successor broadcast facilities.

  • CW service transitions to successor broadcast outlets

    [1]

    The market's CW affiliation was subsequently carried by KCWT-CD and related local broadcast arrangements, replacing the earlier cable-only KMHB identity.

Products and positioning

A local-market television service positioned as the Lower Rio Grande Valley's outlet for The CW, initially delivered through cable rather than an owned over-the-air transmitter.

  • Cable television affiliate

    KMHB cable television service

    KMHB was a cable-only local television service for the Lower Rio Grande Valley. Its principal function was to distribute The CW's network schedule to cable viewers in the Harlingen, Brownsville, and McAllen market without operating a separately identified over-the-air transmitter.

  • Local network-affiliate brand

    Rio Grande Valley's CW

    Rio Grande Valley's CW was the later branding used for the same local-market CW service associated with KMHB. The identity emphasized regional coverage and the service's role as the area's CW outlet before later broadcast successors carried the affiliation.

Sources2 sources

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