KLWB
KLWB is a television station licensed to New Iberia, Louisiana, serving the Lafayette area with a digital multicast lineup.
Last updated August 31, 2026
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Overview
KLWB is a television station licensed to New Iberia, Louisiana, and serving the Lafayette and wider Acadiana market. The station is owned by Delta Media Corporation and operates alongside sister stations KXKW-LD and KDCG-CD. The stations share studios on Evangeline Thruway in Carencro, while KLWB's transmitter is located on West Wilderness Trail in northern Lafayette Parish. KLWB originated in 1999 as a cable-only affiliate of The WB 100+, a national programming service designed for smaller television markets that did not have a full-power local WB affiliate. It was promoted locally as “Acadiana's WB” and was identified on cable systems as “WB 2” and later “WB 10,” reflecting its channel positions. The station began transmitting a terrestrial broadcast signal on April 3, 2006. Its over-the-air launch expanded its reach beyond cable households, and the station was subsequently added to DirecTV and Dish Network, replacing out-of-market WB programming imports that had previously served some Lafayette-area viewers. When The CW was created in 2006 through the combination of The WB and UPN, KLWB became a CW affiliate through the CW Plus service. That relationship ended on June 14, 2010, when the CW affiliation moved to a digital subchannel of KATC. KLWB then adopted This TV, a movie-oriented multicast network that had previously appeared on one of the station's subchannels and on sister station KXKW-LD. In 2011, the station shifted its primary programming to MeTV, a network focused on classic television series. It also became an outlet for the Southland Conference Television Network, carrying live collegiate sporting events beginning in the fall of that year. The station's later development centered on digital subchannels and network specialization. Delta Media's acquisition of KDCG in 2012 expanded the company's local station group and created additional opportunities to distribute networks such as Antenna TV, RTV, Heroes & Icons, and sports programming. KLWB and its sister stations continued adding national multicast services, including American Sports Network, later known as Stadium, Start TV, Cozi TV, Story Television, and Movies!. Telemundo was added to KLWB's third digital subchannel in January 2020, giving the station a Spanish-language network service in addition to its English-language classic television and entertainment offerings. KLWB completed its analog-to-digital transition on June 12, 2009, shutting down its analog UHF channel 50 signal and moving directly to digital operation on channel 50. In November 2019, its digital transmission facility relocated to channel 17 while retaining virtual channel 50, a change associated with the broader post-transition channel reorganization. The station's identity has therefore evolved from a cable-only WB outlet into a locally managed broadcast platform whose value lies primarily in its coverage, network affiliations, and multiplexed digital services rather than in a single original programming brand.
History
KLWB began in 1999 as a cable-only outlet affiliated with The WB 100+, a service intended to provide WB programming in smaller markets. In Lafayette-area cable listings it used the local identities “Acadiana's WB,” “WB 2,” and later “WB 10.” The station entered terrestrial broadcasting on April 3, 2006. Its broadcast launch also led to carriage on DirecTV and Dish Network, which had previously supplied Lafayette viewers with WB programming from stations outside the local market. After The WB and UPN were combined into The CW in 2006, KLWB became a CW Plus affiliate. The affiliation lasted until June 14, 2010, when a KATC digital subchannel assumed the CW service. KLWB replaced the network with This TV and moved its cable distribution to channel 23 on Cox, while the former cable position was used by the KATC subchannel. On July 25, 2011, MeTV replaced This TV on KLWB's primary channel. The station also joined the Southland Conference Television Network in the fall of 2011, adding live collegiate sports to its programming mix. Delta Media expanded its local operations through the purchase of KDCG on March 30, 2012. The acquisition enabled the group to distribute additional multicast networks and reorganize affiliations among KLWB, KDCG, and KXKW-LD. KDCG moved from RTV to Antenna TV in August 2012, while RTV temporarily occupied another digital subchannel before later being removed. In July 2015, Heroes & Icons launched on a Delta Media subchannel under an agreement with Weigel Broadcasting, with This TV also distributed within the group. American Sports Network, later branded Stadium, replaced This TV in July 2016. KLWB's technical configuration changed during the post-digital-transition period. The station shut down its analog UHF channel 50 signal on June 12, 2009, and used a flash-cut digital transition rather than receiving a separate digital companion channel. On November 30, 2019, the station relaunched its digital signal on channel 17 while continuing to use virtual channel 50. Around the same period, KDCG began carrying MeTV as a simulcast of KLWB's service. The station added Telemundo to digital channel 50.3 on January 22, 2020. Delta Media subsequently announced more network additions: Start TV joined KLWB-DT4 on May 7, 2021; Cozi TV joined KLWB-DT5 on June 14, 2021; Story Television launched on KLWB 50.6 on February 22, 2023; and Movies! replaced the discontinued Twist service on January 1, 2024. Other networks, including Buzzr, True Crime Network, Quest, and Twist, were placed on sister-station subchannels during the same period. A December 31, 2025 announcement said the Telemundo service would move from KLWB to KNGC-LD 25.2 beginning January 1, 2026.
- 2024
Movies! replaces Twist
[1]Movies! is added on January 1, replacing the discontinued Twist service within the group lineup.
- 2023
Story Television launch
[1]Story Television launches on KLWB's sixth digital subchannel.
- 2021
Start TV and Cozi TV additions
[1]Start TV and Cozi TV are added to KLWB's digital multicast lineup.
- 2020
Telemundo launch
[1]Telemundo is added to KLWB-DT3 on January 22.
- 2019
Digital channel relocation
[1]KLWB moves its digital transmission to channel 17 while retaining virtual channel 50.
- 2012
KDCG joins Delta Media's station group
[1]Delta Media purchases KDCG and begins coordinating additional digital services across the group.
- 2011
MeTV becomes primary affiliation
[1]MeTV launches on KLWB's main channel on July 25.
- 2010
End of CW affiliation
[1]The CW moves to a KATC digital subchannel; KLWB adopts This TV.
- 2009
Analog shutdown
[1]KLWB ends analog broadcasting on June 12 and operates digitally on channel 50.
- 2006
Over-the-air broadcast launch
[1]The station begins broadcasting terrestrially on April 3 and later receives satellite carriage.
Products and positioning
A Lafayette-area local television station and digital multicast platform, with a lineup emphasizing classic television, Spanish-language programming, syndicated entertainment, and specialized network services.
Broadcast television service · 1999
KLWB main channel
KLWB's primary broadcast service uses virtual channel 50 and has carried MeTV since July 2011. The service is designed around classic television programming and serves viewers in the Lafayette and Acadiana market. Its digital transmission operates on physical channel 17 following the station's 2019 channel relocation.
Spanish-language television network · 2020
KLWB-DT3 Telemundo
Telemundo was added to KLWB's 50.3 digital subchannel on January 22, 2020, providing Spanish-language entertainment, news, sports, and network programming to the Lafayette-area market. A December 2025 announcement stated that this affiliation would move to KNGC-LD 25.2 effective January 1, 2026.
Digital multicast television · 2006
Digital multicast network lineup
KLWB's broader digital offering has included national multicast services such as Start TV, Cozi TV, Story Television, and previously This TV, American Sports Network or Stadium, and other affiliated services distributed through the Delta Media station group. The lineup has changed repeatedly as networks launched, moved between sister stations, or ceased operation.
Sports broadcasting · 2011
Southland Conference Television Network
Beginning in fall 2011, KLWB carried live sporting events from the Southland Conference Television Network. This programming broadened the station beyond syndicated entertainment and gave it a local outlet for collegiate sports coverage.
Brand decisions
2025
Relocate Telemundo affiliationStrategyBackground
Delta Media announced a change to the distribution of Telemundo programming in the Lafayette market.
Action taken
The Telemundo service was announced for removal from KLWB and transfer to KNGC-LD 25.2 effective January 1, 2026.
Aftermath
The change would leave KLWB's subsequent network mix dependent on its remaining MeTV and multicast services.
2020
Add Telemundo to the digital lineupProduct launchBackground
Delta Media expanded the range of national network services available through its Lafayette-area stations.
Action taken
Telemundo launched on KLWB-DT3 on January 22, 2020.
Aftermath
KLWB offered a Spanish-language network service alongside MeTV and other digital multicast channels until the announced 2026 relocation.
2019
Move digital transmission to channel 17Generation changeBackground
KLWB participated in the post-transition reorganization of digital television spectrum.
Action taken
The station moved its digital signal from channel 50 to channel 17 while retaining virtual channel 50.
Aftermath
The change preserved the station's established channel branding while altering its underlying transmission frequency.
2012
Acquire KDCGM&ABackground
Delta Media sought to expand its Lafayette-area television operations and consolidate additional digital distribution capacity.
Action taken
Delta Media purchased KDCG from Acadiana Cable Advertising and added it to the station group.
Aftermath
The transaction enabled further network exchanges and multicast launches across KLWB, KDCG, and KXKW-LD.
2011
Make MeTV the primary networkStrategyBackground
After losing The CW affiliation, KLWB changed its main-channel network strategy.
Action taken
MeTV was placed on KLWB's primary channel on July 25, 2011.
Aftermath
KLWB developed a continuing identity centered on classic television and multicast programming.
2010
Replace CW programming with This TVStrategyBackground
The CW affiliation moved to a digital subchannel of KATC, leaving KLWB without its prior network service.
Action taken
KLWB adopted This TV and shifted its Cox cable placement from channel 10 to channel 23.
Aftermath
The station subsequently made MeTV its primary affiliation in 2011.
Sources1 sources
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