Klik

Klik (Hebrew: קליק) is an Israeli confectionery brand owned by Unilever Food Solutions, a Unilever subsidiary. The brand is associated with a range of chocolate, candy, and chocolate-covered snack products rather than with a single formulation or product format. Products identified with Klik include chocolate-covered corn flakes and chocolate-covered malted milk balls. Klik operates primarily in the Israeli confectionery market. Its products combine familiar snack textures, such as cereal or malted milk centers, with chocolate coatings, placing the brand between traditional chocolate bars and packaged sweet snacks. The name is used across multiple product varieties, making Klik a portfolio-style consumer brand within Unilever's local food and confectionery activities. The brand had a significant position in Israel by the early 2010s. In 2011, Klik was reported as the country's second-leading chocolate brand, with an 11.4% market share. Cow Chocolate was the market leader at 28.2%, indicating that Klik was a substantial challenger brand but not the category leader. Klik's history also includes a kosher sub-brand initiative directed at Israel's ultra-Orthodox market. Between 1992 and 2003, products marketed under the name Glik were sold to that community and received kosher certification from Edah HaChareidis. This was a distinct historical use of the brand family and reflected adaptation of confectionery products to a specific religiously observant consumer segment. In 2015 and 2016, Klik attracted criticism over effective price increases. Reports described a reduction in package sizes while the nominal retail price remained unchanged. The controversy reflected broader consumer concerns about shrinkflation and price transparency in packaged food. In 2016, sales of Unilever products, including Klik, reportedly declined sharply after an attempted cover-up involving Salmonella contamination on a Unilever cereal production line. The episode affected consumer confidence in the wider Unilever portfolio and was not limited to Klik's own manufacturing or product formulation. Publicly available reference material does not establish a founding year, original founder, standalone corporate headquarters, current executive leadership, or a dedicated official website for Klik. The brand's corporate identity is therefore best understood through its relationship with Unilever and its position in the Israeli packaged-confectionery market.

Klik is an Israeli confectionery brand used for chocolate, candy, and chocolate-covered snack products. It is owned by Unilever Food Solutions, a subsidiary of Unilever. The available reference material does not identify a separate founding company or founding individual, and it does not provide a founding year for the brand. The brand family has served more than one consumer segment. From 1992 to 2003, products sold under the related name Glik were directed at Israel's ultra-Orthodox community. These products were certified kosher by Edah HaChareidis. The Glik period represents a historical adaptation of the brand offering to a defined religiously observant market, although the available material does not specify the precise products, distribution arrangements, or reasons for the later discontinuation of that sub-brand. Klik subsequently became established in Israel's mainstream chocolate and snack market. Its product range includes chocolate-covered corn flakes, chocolate-covered malted milk balls, and other chocolate and candy formats. The range's common feature is the combination of a sweet chocolate coating with a cereal, malted, or confectionery center. Rather than representing only one chocolate bar, Klik functions as a brand applied to several packaged snack varieties. By 2011, Klik was reported to be the second-leading chocolate brand in Israel, with an 11.4% market share. Cow Chocolate was reported as the leading brand with a 28.2% share. These figures indicate that Klik had substantial recognition and distribution in the Israeli market, while remaining behind the category leader. The brand became involved in consumer criticism in 2015 and 2016 because of changes to package sizes. Reports stated that Unilever reduced the amount of product in Klik packages while maintaining the previous nominal price. This increased the effective price per unit and was criticized as a form of shrinkflation. The episode concerned pricing and package presentation rather than a change in the basic product identity. In 2016, Klik was also affected by a broader Unilever food-safety controversy. Following an attempted cover-up of Salmonella contamination on a Unilever cereal production line, sales of Unilever products, including Klik, reportedly declined substantially. The available source describes the impact on Klik as part of a wider loss of confidence in Unilever products; it does not establish that Klik itself was the contaminated product. Beyond these events, publicly available material supplied for this entry provides limited information about manufacturing sites, distribution channels, advertising campaigns, product launch dates, current product availability, and present-day management. Klik is therefore documented here primarily as an Israeli Unilever confectionery brand with a multi-product chocolate and candy range, a historically important local market position, and a record of consumer and corporate controversies in the mid-2010s.

• 2016

  Klik affected by wider Unilever food-safety controversy

  [1]Klik (candy)en.wikipedia.org

  Sales of Unilever products, including Klik, reportedly fell after an attempted cover-up of Salmonella contamination associated with a Unilever cereal production line.

• 2015

  Package-size pricing controversy begins

  [1]Klik (candy)en.wikipedia.org

  Unilever faced criticism after Klik package sizes were reportedly reduced without a corresponding reduction in the listed price.

• 2011

  Second-leading chocolate brand in Israel

  [1]Klik (candy)en.wikipedia.org

  Klik was reported to hold an 11.4% share of the Israeli chocolate market, ranking second behind Cow Chocolate.

• 2003

  End of the documented Glik period

  [1]Klik (candy)en.wikipedia.org

  The reference material identifies 2003 as the end of the period in which Glik products were sold to the ultra-Orthodox community under Edah HaChareidis certification.

• 1992

  Glik sub-brand introduced for the ultra-Orthodox market

  [1]Klik (candy)en.wikipedia.org

  Products using the related Glik name began being sold to Israel's ultra-Orthodox community with kosher certification from Edah HaChareidis.

An Israeli packaged-confectionery brand offering chocolate-coated cereal, malted milk, and other sweet snack formats, with products positioned for mainstream chocolate and candy consumption.

• Chocolate-coated cereal snack

  Chocolate-covered corn flakes

  A Klik confectionery format built around corn flakes coated in chocolate. It represents the brand's combination of a crisp cereal texture with a sweet chocolate exterior and illustrates its position between chocolate confectionery and packaged snack foods.

• Chocolate-coated malted confectionery

  Chocolate-covered malted milk balls

  Malted milk balls covered with chocolate are among the product types associated with Klik. The format extends the brand into a small-piece confectionery snack built around a malted center and chocolate coating.

• Kosher-market confectionery sub-brand · 1992

  Glik products

  Glik was a historical sub-brand used for products sold to Israel's ultra-Orthodox community from 1992 to 2003. The products carried kosher certification from Edah HaChareidis. The available source does not specify the complete product assortment.

• 2016

  Unilever Salmonella contamination cover-up controversy

  Klik was among the Unilever products affected by a wider controversy involving an alleged attempted cover-up of Salmonella contamination on a Unilever cereal production line. The reported consequence was a sharp decline in sales of Unilever products, including Klik. The available material does not state that Klik itself was the contaminated product.

  Source

Read more

• 2016

  Unilever products affected by food-safety crisisOther

  Background

  An attempted cover-up involving Salmonella contamination on a Unilever cereal production line created a wider crisis of consumer confidence.

  Action taken

  The incident and its handling became associated with Unilever's food portfolio, including Klik, even though the supplied material does not identify Klik as the contaminated product.

  Aftermath

  Sales of Unilever products, including Klik, reportedly plummeted after the controversy.

  Source

• 2015

  Reduce package size while retaining the previous pricePrice change

  Background

  Unilever faced criticism over Klik pricing after reports that the quantity in packages was reduced while the nominal retail price remained unchanged.

  Action taken

  The effective price per unit of product increased because consumers received less product for the same listed price.

  Aftermath

  The change generated consumer criticism and was reported as a shrinkflation controversy. No reliable financial figure for the impact on Klik is provided.

  Source

• 2016

  Continued criticism over Klik shrinkflation[1]Klik (candy)en.wikipedia.org

  Pricing

  The package-size and effective-price controversy continued into 2016, keeping Klik within wider Israeli consumer criticism of packaged-food pricing practices.

• 2015

  Criticism over smaller Klik packages at unchanged prices[1]Klik (candy)en.wikipedia.org

  Pricing

  Unilever was criticized after Klik package sizes were reportedly reduced while the previous price was retained, increasing the effective price paid per unit of product.

• 2011

  Klik reported as Israel's second-leading chocolate brand[1]Klik (candy)en.wikipedia.org

  Other

  Klik was reported to hold an 11.4% share of the Israeli chocolate market, behind Cow Chocolate at 28.2%.

1. 1Klik (candy)en.wikipedia.org