KLFY-TV

KLFY-TV, branded primarily as KLFY News 10, is a commercial television station serving Lafayette, Louisiana, and the surrounding Acadiana region. Broadcasting on virtual channel 10, the station is affiliated with CBS and also carries The CW on its 10.2 digital subchannel. It is owned and operated by Nexstar Media Group and maintains studios on Eraste Landry Road in Lafayette, while its main transmitter is located near Maxie, north of Rayne. The station began broadcasting on June 3, 1955, making it the oldest television station in the Lafayette market. It was established by Camellia Broadcasting in association with KLFY radio, then operating on AM 1420. The original plan contemplated shared use of channel 10 with KVOL-TV, but the proposed arrangement was abandoned before launch and Camellia became the sole operator of the television facility. KLFY originally operated from downtown Lafayette studios on Jefferson Street. KLFY has been associated with CBS for virtually its entire history. During its early years it also carried selected programming from the NTA Film Network and some ABC programs, but the latter ended after KATC signed on in 1962. In 1965, Camellia sold the station to Texoma Broadcasters, a company connected with KWTX-TV in Waco, Texas. Young Broadcasting acquired KLFY in 1988, and Media General acquired Young Broadcasting in 2013. Nexstar Broadcasting Group's acquisition of Media General was completed in 2017, placing KLFY within the Nexstar Media Group portfolio. The station's identity is closely tied to local news and regional branding. The name Acadiana refers to the culturally distinctive south-central Louisiana region served by KLFY, including Lafayette and surrounding parishes. KLFY adopted the greeting and branding phrase “Hello Acadiana” in 1982, and the station has retained that regional emphasis through multiple ownership changes and visual redesigns. Its long-running morning program Passe Partout has aired since 1957 and is among the longest-running local morning television programs in the United States. Its midday broadcast, now called KLFY News 10 at Noon, also has roots extending back several decades. KLFY's news operation covers Lafayette, Acadia, Evangeline, Iberia, Jefferson Davis, Saint Landry, Saint Martin, Saint Mary, and Vermilion parishes. Weather coverage is a major part of its service proposition, particularly because the region is exposed to hurricanes, tropical storms, flooding, and severe weather. The station uses the Live Doppler 10 Stormtracker name for weather presentation and has historically emphasized live reports and local emergency coverage. It also produces or carries sports programming focused on Louisiana college athletics, including Cajun Nation for University of Louisiana at Lafayette sports and Geaux Nation, produced by sister station WVLA-TV in Baton Rouge, for LSU athletics. For much of its early history KLFY led the Lafayette news ratings, although KATC gained ground during the 2000s through format changes and recruitment of prominent local personalities. KLFY continued to modernize its technical and editorial operation: it began high-definition local-news broadcasting in December 2011, updated its set and visual identity after the Nexstar acquisition, and simplified its news branding to KLFY News 10. The station also maintains broader carriage beyond Lafayette, including cable and satellite distribution in portions of Southwest Louisiana and the Lake Charles area. On September 23, 2024, KLFY added The CW to its 10.2 subchannel after the network's agreement with KATC expired. The change formed part of Nexstar's broader effort to distribute The CW across more of its owned stations. KLFY remains an active local television broadcaster whose principal role is the production and distribution of regional news, weather, sports, public-service information, and network programming.

KLFY-TV began broadcasting on June 3, 1955, as Lafayette's first television station and the oldest surviving television station in the local market. Camellia Broadcasting launched the station alongside KLFY radio, which operated on AM 1420. Before the television station went on air, the proposed involvement of KVOL-TV's owners in channel 10 was abandoned, leaving Camellia to operate the facility. KLFY's first studios were located on Jefferson Street in downtown Lafayette. The station entered the market as a CBS affiliate and has retained that relationship throughout its history, although its early schedule also included limited programming from the NTA Film Network and ABC. ABC programming largely ended after KATC-TV began broadcasting in 1962. In 1965, Camellia sold KLFY to Texoma Broadcasters, an owner associated with KWTX-TV in Waco, Texas. Texoma's ownership continued until Young Broadcasting purchased the Lafayette station in 1988. KLFY developed a strong local-news identity during the second half of the twentieth century. Its morning program Passe Partout began in 1957 and became a durable part of the station's schedule. The program's name comes from a French expression meaning broadly useful or all-purpose, reflecting the station's connection to Acadiana's distinctive French-influenced culture. KLFY also built a long-running midday format, originally known as Meet Your Neighbor and later renamed KLFY News 10 at Noon. In 1982, the station adopted the Hello Acadiana identity and used Frank Gari's Hello News theme for many years, reinforcing its regional rather than narrowly city-focused positioning. The station expanded and modernized its technical operations over time. It began stereo broadcasting in the mid-1980s, among the first stations in Lafayette and one of the early Louisiana stations to do so. Its current purpose-built facilities on Eraste Landry Road replaced the original downtown location. KLFY's news operation eventually covered the broader South Central Louisiana area, including the parishes that make up Acadiana, while its signal and distribution footprint also reached parts of Southwest Louisiana, the Lake Charles area, and portions of the Alexandria and Baton Rouge viewing regions. Young Broadcasting was acquired by Media General in 2013. The transaction returned Media General to Louisiana after the company had previously sold KALB-TV in Alexandria. Media General later pursued a merger with Meredith Corporation, but that plan did not proceed. On January 27, 2016, Media General announced that it would be acquired by Nexstar Broadcasting Group. Because Nexstar already owned KADN-TV and KLAF-LD in the Lafayette market, regulatory ownership limits required a station divestiture. Nexstar ultimately retained KLFY while selling KADN-TV and KLAF-LD to Bayou City Broadcasting. Following the ownership change, KLFY received an updated studio set and visual presentation while retaining recognizable local elements such as Hello Acadiana and Passe Partout. In November 2017, the station retired its long-used hurricane-eye logo, changed the noon program's name from Meet Your Neighbor to KLFY News 10 at Noon, and adopted Stephen Arnold Music's Canvas news theme. Earlier, in May 2013, it had replaced the longtime Eyewitness News brand with Acadiana's Multi-Media News before later settling on the KLFY News 10 name. KLFY converted from analog to digital broadcasting on June 12, 2009. Its digital transmission moved from pre-transition UHF channel 56 to VHF channel 10, corresponding to its former analog channel. The station's multicast offerings changed several times. Live Well Network was added in 2012, removed in 2015, and followed by other network arrangements involving Ion Television, GetTV, Laff, and Dabl. On September 23, 2024, The CW replaced Dabl on digital subchannel 10.2, giving KLFY a second major network affiliation alongside CBS. KLFY's present operation combines network programming, local news, weather, sports, digital content, and commercial advertising. Its newsroom focuses on Lafayette and the surrounding Acadiana parishes, while its weather operation gives substantial attention to hurricanes and other severe conditions. Although KATC became a stronger competitor during the 2000s after attracting established KLFY personalities and using different news formats, KLFY has continued to trade on its longevity, regional service, and established program brands. Its status as Lafayette's oldest television station remains central to its institutional identity.

1. 2024The CW launches on subchannel 10.2

   KLFY added The CW on September 23, replacing Dabl on its second digital subchannel.

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2. 2017Nexstar ownership takes effect

   Following Nexstar's acquisition of Media General and required Lafayette-market divestitures, Nexstar retained KLFY.

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3. 2013Media General acquires Young Broadcasting

   KLFY became part of Media General after the company's acquisition of Young Broadcasting.

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4. 2011Local news moves to high definition

   KLFY began broadcasting local newscasts in high definition on December 28.

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5. 2009Analog transmission ends

   KLFY shut down its analog channel 10 signal and continued digitally on VHF channel 10 as part of the United States transition.

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6. 1988Young Broadcasting acquires KLFY

   Young Broadcasting purchased the station from Texoma Broadcasters.

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7. 1986Stereo broadcasting begins

   KLFY began stereo transmission, becoming one of the early stations in Lafayette and Louisiana to offer the format.

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8. 1982Hello Acadiana identity is adopted

   KLFY introduced the Hello Acadiana greeting and began a long association with the Hello News theme.

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9. 1965Camellia sells KLFY to Texoma Broadcasters

   Ownership moved from the station's founding broadcaster to Texoma Broadcasters, associated with KWTX-TV in Waco.

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10. 1957Passe Partout launches

    The station introduced its long-running local morning program Passe Partout, which remains a defining part of its schedule.

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11. 1955KLFY-TV signs on

    KLFY-TV began broadcasting on June 3 as Lafayette's first television station and the market's oldest surviving station.

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A long-established Acadiana television station emphasizing local news, weather, regional identity, and community service while combining CBS network programming with locally produced broadcasts and additional multicast programming.

• KLFY News 10Local television news

  KLFY's principal local-news brand covers Lafayette and the wider Acadiana region. The service includes scheduled newscasts, breaking-news reports, field coverage, investigative and community stories, interviews, and digital updates. The station previously used the Eyewitness News and Acadiana's Multi-Media News names before consolidating its presentation under KLFY News 10.

• Passe PartoutLocal morning program1957

  Passe Partout is KLFY's long-running morning program, first broadcast in 1957. It combines local news, weather, interviews, community features, lifestyle content, and commercial live remotes. Its longevity and French-influenced name make it one of the station's most distinctive continuing program brands.

• KLFY News 10 at NoonMidday television news

  KLFY's midday newscast provides regional news, weather, interviews, and community information. It was formerly known as Meet Your Neighbor, a title reflecting its emphasis on local personalities and community stories.

• Live Doppler 10 StormtrackerWeather service

  Live Doppler 10 Stormtracker is the station's weather presentation and severe-weather coverage identity. It supports forecasts and live updates for hurricanes, tropical systems, thunderstorms, flooding, and other hazards affecting Acadiana and South Central Louisiana.

• Cajun NationRegional sports program

  Cajun Nation is a weekend sports program focused on athletic events involving the University of Louisiana at Lafayette. It extends KLFY's local-service role into college sports and provides coverage relevant to the station's Acadiana audience.

• The CW on 10.2Digital multicast network affiliation2024

  KLFY carries The CW on digital subchannel 10.2. The affiliation began on September 23, 2024, replacing Dabl and adding scripted entertainment, sports, and other network programming to the station's over-the-air lineup.

• 1982Hello Acadiana

  Acadiana · Lafayette

  KLFY introduced the Hello Acadiana greeting and regional branding in 1982. The campaign positioned the station as a broadcaster for the broader cultural and geographic region rather than only the city of Lafayette.

  Outcome. The phrase became a durable part of KLFY's identity and was retained through later ownership and presentation changes.

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• 2024The CW replaces Dabl on KLFY-DT2Product launch

  Nexstar pursued broader distribution of The CW across its owned and operated television stations after the network's prior arrangement with KATC expired in the Lafayette market.

  What changed. KLFY launched The CW on digital subchannel 10.2 on September 23, 2024.

  Aftermath. KLFY became a CBS and CW affiliate, expanding its network programming lineup and becoming the Lafayette market's third CW affiliate.

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• 2017KLFY refreshes its news presentationStrategy

  After joining Nexstar, the station revised its visual identity and news presentation while preserving familiar local brands.

  What changed. KLFY upgraded its set and look, retired its long-used hurricane-eye logo, renamed the noon broadcast KLFY News 10 at Noon, and adopted the Canvas news theme.

  Aftermath. The station retained Hello Acadiana and Passe Partout while moving toward the simpler KLFY News 10 branding used today.

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• 2016Nexstar retains KLFY while divesting competing Lafayette stationsM&A

  Nexstar's planned acquisition of Media General would have created ownership issues because Nexstar already owned KADN-TV and KLAF-LD in the Lafayette market.

  What changed. To comply with ownership rules, Nexstar agreed to sell KADN-TV and KLAF-LD to Bayou City Broadcasting and retain KLFY-TV.

  Aftermath. KLFY became part of Nexstar Media Group and received updated studio and presentation elements after the transaction.

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• 2024KLFY-TV adds The CW to digital subchannel 10.2

  The CW replaced Dabl on KLFY's 10.2 subchannel on September 23 as part of Nexstar's effort to expand the network's presence on its owned stations.

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• 2016Nexstar announces acquisition of Media General

  Nexstar announced a deal to acquire Media General, beginning the ownership transition that ultimately placed KLFY within Nexstar Media Group.

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• 2011KLFY-TV begins high-definition local newscasts

  On December 28, KLFY became the first television station in the Lafayette market to broadcast its local newscasts in high definition.

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• 1955KLFY-TV begins broadcasting in Lafayette

  KLFY-TV began operations on June 3, establishing the first television station in the Lafayette market.

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1. KLFY-TV
2. KLFY-TV official website