Kley Zemer
Israel's national musical-instrument retail chain, founded in 1967 and representing over 80 global brands.
Last updated September 28, 2026
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Overview
Kley Zemer (Hebrew: כלי זמר, literally 'musical instruments') is an Israeli chain of musical-instrument stores and one of the country's best-known retailers in the music-equipment sector. It was founded in 1967 by the lawyer Israel Tzeliyuk as an agency for the Japanese company Yamaha, opening its first two stores in Tel Aviv and Haifa. In 1970 Yoel Brand acquired the company and has served as its CEO since then, making it a long-running family-style retail operation in the Israeli market. The chain sells a broad range of musical instruments and audio equipment: guitars, keyboards, pianos, drums and percussion, wind instruments, and amplification, sound and lighting systems. According to its own brand page, Kley Zemer represents more than 80 leading international brands in musical instruments, amplification and sound systems, selected for the specific character each brand brings and for what Israeli musicians and professionals want to see locally. Beyond retail, Kley Zemer operates a nationwide repair-service center for electronic instruments, speakers, guitars, wind instruments and pianos, and offers in-home piano tuning as part of that service. The company also owns a sound division called KZPRO, which specializes in amplification and voice-communication equipment for the professional sector — recording studios, music producers and DJs — and it designs and installs permanent sound systems in public institutions, halls and commercial spaces. The chain's activity center and main store are located in Kiryat Arye, Petah Tikva. As of the most recent available information, the network numbers about 20 branches, of which eight are fully company-owned and the rest operate as franchises (authorized agents). The flagship store sits in the Dizengoff Center complex in Tel Aviv and spans four floors. The other fully owned branches operate in Haifa, Jerusalem, Be'er Sheva, Petah Tikva, Rishon LeZion and Ramat Gan, while franchised branches operate in Eilat, Ashdod, Ashkelon, Hadera, Tiberias, Kfar Saba, Modi'in, Nahariya, Netanya, Afula, Tzahala and Rehovot. In early July 2026 the Raanana franchised branch closed and was replaced by a store of the rival 'Halilit' chain. Kley Zemer positions itself as a nationwide, full-service musical-instrument network — combining multi-brand retail, professional sound solutions and after-sales service — and is a reference point for Israeli musicians, schools and institutions buying instruments and sound equipment.
History
Kley Zemer was established in 1967 by the lawyer Israel Tzeliyuk as an agency for the Japanese company Yamaha. In its first year the network consisted of two stores, one in Tel Aviv and one in Haifa. In 1970 Yoel Brand purchased the company, and he has served as the chain's CEO ever since — a continuity of leadership spanning more than five decades. Over the following decades the business grew from a Yamaha agency into a multi-brand national retail network. Today Kley Zemer represents more than 80 brands of musical instruments and amplification and sound systems, positioning itself as a one-stop destination for Israeli musicians and professionals. The company also built out a service arm: a nationwide repair center for electronic instruments, speakers, guitars, wind instruments and pianos, including in-home piano tuning. A significant extension of the business is its sound division, KZPRO, which specializes in amplification and voice-communication equipment for the professional sector, including recording studios, music producers and DJs. In addition, the company designs and installs permanent sound systems in public institutions, halls and commercial spaces. The chain's center of activity and main store are located in Kiryat Arye, Petah Tikva. Its flagship store occupies four floors in the Dizengoff Center complex in Tel Aviv. As of the most recent available information, the network operates about 20 branches: eight fully company-owned and the remainder under a franchise (authorized-agent) model. The fully owned branches are in Haifa, Jerusalem, Be'er Sheva, Petah Tikva, Rishon LeZion and Ramat Gan, in addition to the Tel Aviv flagship; franchised branches operate in Eilat, Ashdod, Ashkelon, Hadera, Tiberias, Kfar Saba, Modi'in, Nahariya, Netanya, Afula, Tzahala and Rehovot. In early July 2026 the Raanana franchised branch closed and a store of the rival 'Halilit' chain opened in its place, illustrating the competitive dynamics of the Israeli musical-instrument retail market.
- 2026
Raanana franchised branch closes in early July; a Halilit store opens in its place.
- 1970
Yoel Brand acquires the company and becomes CEO.
- 1967
Founded by lawyer Israel Tzeliyuk as an agency for Yamaha; first two stores open in Tel Aviv and Haifa.
Products and positioning
Nationwide, full-service musical-instrument and sound-equipment network representing over 80 international brands, serving musicians, professionals and institutions across Israel.
Guitars
Keyboards
Pianos
Drums and percussion
Wind instruments
Amplification and sound systems
Lighting systems
KZPRO professional audio equipment
Sources4 sources
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