Kleider Bauer

Kleider Bauer is an Austrian multibrand fashion retailer headquartered in Perchtoldsdorf, Lower Austria. Founded in 1951 by Kommerzialrat Rudolf Bauer as a menswear shop at Mariahilfer Straße 111 in Vienna, the company grew into a family fashion outfitter offering women's, men's and children's clothing. Today it operates 27 stores across Austria and describes itself as a family business that combines current trends with personal advice and regional roots. Its stores are exclusively multibrand, carrying more than 250 labels such as Hugo Boss, s.Oliver, Tom Tailor, Monari, Joop! and Carl Gross. Kleider Bauer is also the official outfitter of the Austrian Football Association (ÖFB) and markets its own men's tailoring label Aldo Colitti. The company has been owned by the Austrian textile family Graf since 2000, after a brief period under German retailer Wöhrl and a subsequent insolvency. It celebrated its 70th anniversary in 2021 and continues to modernize its branch network.

Kleider Bauer was founded in 1951 when Kommerzialrat Rudolf Bauer opened his first menswear shop at Mariahilfer Straße 111 in Vienna, a location that still houses a flagship store today. By 1955 two more branches followed, on Mariahilfer Straße (1953) and Floridsdorfer Hauptstraße (1955). In 1966 the first store carrying women's, men's and children's fashion opened in Vienna's 10th district, laying the foundation for the current family-fashion concept. In 1968 the four existing stores were transferred to the newly founded Kleider Bauer GesmbH, owned by the Otten family (50%) and the Bellinger, Cremer and Bartels families. Expansion into other Austrian provinces began in 1973 with a store in Graz, followed by Innsbruck, Leoben, Klagenfurt, St. Pölten, Wiener Neustadt and Shopping City Süd. In 1989 the company took its first step abroad with a store in Hungary. A modernization process started in 1997, and in 1998 the Nuremberg textile company Wöhrl acquired 51% of Kleider Bauer and invested around 200 million schillings in store modernization. These measures did not succeed, and the company had to file for insolvency in June 2000. In July 2000 the Austrian textile family Graf took over and renovated numerous branches in the following years. In 2004 some stores of the insolvent Hettlage chain were added. In 2018 the multibrand company opened its latest store in the Auhof Center Vienna, and in 2021 it celebrated its 70th anniversary. Today Kleider Bauer operates 27 locations across Austria and employs around 1,000 people.

• 2021

  70th anniversary celebrated.

• 2018

  Latest store opens in Auhof Center Vienna.

• 2004

  Some stores of insolvent Hettlage chain added.

• 2000

  Insolvency filed in June; Graf family takes over in July.

• 1998

  Wöhrl acquires 51% of Kleider Bauer and invests in modernization.

• 1997

  Modernization process begins.

• 1989

  First foreign store opens in Hungary.

• 1973

  Expansion into Austrian provinces begins with a store in Graz.

• 1968

  Four stores transferred to newly founded Kleider Bauer GesmbH.

• 1966

  First store for women's, men's and children's fashion opens in Vienna's 10th district.

• 1955

  Third branch opens on Floridsdorfer Hauptstraße.

• 1953

  Second branch opens on Mariahilfer Straße.

• 1951

  Rudolf Bauer opens first menswear shop at Mariahilfer Straße 111, Vienna.

Family-oriented multibrand fashion retailer with personal service and regional Austrian roots.

• Women's fashion

• Men's fashion

• Children's fashion

• Suits and business attire

• Aldo Colitti men's label

• Wiener Neustädter Tierschützerprozess

Read more

• ÖFB official outfitter
• Hans Krankl for Aldo Colitti (2008-2010)
• Clemens Doppler and Alex Horst testimonials (2019)

1. 1Kleider Bauer - Österreich zeigt Stil.kleiderbauer.at
2. 2Geschichte - Kleider Bauerkleiderbauer.at
3. 3Kleider Bauerwikidata.org
4. 4Kleider Bauerde.wikipedia.org