KKday
Taiwan-based online travel platform offering bookable tours, activities, attraction tickets and other travel services.
Last updated August 21, 2026
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Overview
KKday is a Taiwan-founded online travel company that connects travelers with tours, activities, attraction tickets and other travel-related services. Established in Taipei in 2014 by Ming Chen, the business initially concentrated on independent travelers seeking locally oriented experiences in the Asia-Pacific region. Its marketplace model aggregates inventory from tour operators, attractions and other suppliers, while presenting the products through KKday's consumer website and applications. The company expanded rapidly beyond Taiwan. A Series A financing round in 2016 supported offices and market development in Hong Kong, Japan, South Korea and Singapore. By the end of that year, KKday reported more than 6,000 experiences in 53 countries and 174 cities. Expansion into Southeast Asia and other Asian markets continued through 2017 and 2018, when its inventory had grown to more than 10,000 experiences across over 500 cities in 80 countries. A 2018 investment round led by Japanese travel company H.I.S. provided additional capital and a strategic connection to a major travel network. KKday's offering has broadened from individual activities to a wider travel-commerce proposition. Depending on market and availability, the platform can include theme-park and attraction admission, cultural and outdoor activities, seasonal events, transportation products, rail passes, hotels, rental cars, flights, mobile connectivity products and restaurant reservations. The company has described this direction as an all-in-one travel platform or travel super app, although its original and distinctive emphasis remains curated local experiences rather than only conventional air and hotel distribution. The COVID-19 pandemic and related travel restrictions forced a major operational shift. KKday redirected attention toward domestic trips, staycations and nearby activities while reducing reliance on long-haul international demand. It also invested in supplier technology through Rezio, a business-to-business software platform launched in 2019 for booking, inventory and channel management. Rezio gives tour operators, activity providers and attractions tools for digital reservations, voucher handling, payments, customer information and distribution across online channels. This created a second business layer alongside KKday's consumer marketplace. KKday also developed more specialized services. FineDayClub was introduced as a membership-based, personalized travel concierge proposition for affluent customers, families and organizations. In Japan, the company acquired ActivityJapan in 2021; the acquired service continued to operate as a specialist platform for Japanese activities. Partnerships have extended KKday's inventory beyond activities, including a 2023 arrangement with Rail Europe covering rail products in numerous European countries and a Japanese restaurant-booking integration associated with Tablelog. The company remained privately held and continued international expansion after the pandemic. Reference material describes a Series D completed in late 2024, taking cumulative capital raised above US$250 million, with stated priorities including global growth, artificial-intelligence applications and strategic partnerships. KKday's present business therefore combines a consumer travel marketplace, destination and activity distribution, supplier-facing software and selected concierge or booking services. Its competitive positioning rests on localized inventory, Asian market expertise, mobile commerce and the ability to connect fragmented travel suppliers with international travelers.
History
KKday was founded in Taipei in 2014 by Ming Chen, an entrepreneur with prior experience in Taiwan's travel industry. The company entered the market as an online marketplace for independent travelers who wanted to discover and reserve local tours, activities and attractions. This focus differentiated it from travel agencies centered primarily on air tickets and hotel rooms. The first phase of growth was concentrated in Asia. In March 2016, KKday raised a US$4.5 million Series A led by AppWorks Ventures with participation from 91Capital. The financing helped the company establish or develop operations in Hong Kong, Japan, South Korea and Singapore. Its Singapore launch in October 2016 marked a deliberate move toward regional distribution. By the end of that year, the platform reported more than 6,000 experiences in 53 countries and 174 cities. KKday continued expanding through Southeast Asia in 2017 and 2018, including Malaysia, Thailand, Vietnam and the Philippines, while also opening operations in Indonesia and mainland China. Its inventory reportedly exceeded 10,000 experiences in more than 500 cities across 80 countries by 2018. In February of that year, the company raised US$10.5 million in a round led by H.I.S., the Japanese travel group. The investment linked KKday to an established travel-industry participant and helped fund further international growth. The company broadened its business model with Rezio, a supplier-facing cloud software platform launched in 2019. Whereas KKday's main marketplace helps consumers discover and purchase travel products, Rezio helps operators manage availability, reservations, customer information, vouchers, payments and distribution channels. The product was intended to help travel businesses replace manual or fragmented processes with digital tools and could connect suppliers with online travel agencies, including KKday. The pandemic created a severe disruption for international tourism. In response, KKday shifted toward domestic experiences, local outings and staycations, while reducing user-acquisition costs and maintaining supplier relationships. FineDayClub, a personalized membership and concierge service, was launched in 2020 to address higher-end and customized travel demand. The company also used the period to develop Rezio and strengthen its technology-oriented role in the travel ecosystem. In 2021, KKday acquired ActivityJapan, a Japanese platform specializing in domestic travel experiences. ActivityJapan continued to operate as a distinct service, while the acquisition reinforced KKday's inventory and distribution capabilities in Japan. The company's later expansion included a 2023 partnership with Rail Europe, intended to make European rail products available through a broader all-in-one booking experience. In Japan, an integration associated with Tablelog added access to restaurant reservations. Reference material describes KKday as operating across a large international network with hundreds of thousands of bookable experiences and a substantial supplier base. It also states that the company completed a US$70 million Series D in late 2024, taking total capital raised above US$250 million. The stated uses included continued global expansion, artificial-intelligence integration and further partnerships. KKday remains a private travel-technology company whose activities span consumer bookings, destination experiences, supplier software and specialized concierge services.
- 2024
Series D completed
[1]Reference material reports a US$70 million Series D completed in late 2024, with proceeds designated for growth, artificial intelligence and partnerships.
- 2023
Rail Europe partnership
[1]KKday partnered with Rail Europe to add European rail products to its booking ecosystem.
- 2021
ActivityJapan acquisition
[1]KKday acquired ActivityJapan to strengthen its position in Japanese travel experiences.
- 2020
Domestic-travel pivot and FineDayClub launch
[1]The company redirected its marketplace toward domestic activities and introduced a personalized travel concierge service.
- 2019
Rezio is launched
[1]KKday introduced Rezio, a cloud software platform for travel suppliers and attractions.
- 2018
H.I.S.-led investment
[1]A US$10.5 million funding round led by H.I.S. supported the company's international development.
- 2016
Series A financing and regional expansion
[1]KKday raised US$4.5 million and expanded operations into several major Asian markets, including Singapore.
- 2014
KKday is founded in Taipei
[1]Ming Chen founded KKday as an online platform focused on bookable local travel experiences and activities.
Products and positioning
A mobile-first, experience-led online travel platform with strong Asia-Pacific roots, combining consumer booking, curated local activities and technology services for travel suppliers.
online travel agency · 2014
KKday marketplace
KKday's core consumer platform lists tours, activities, attraction tickets, theme parks, cultural experiences and seasonal events. The marketplace connects travelers with local operators and presents products for online purchase through web and mobile channels. Its inventory has expanded beyond activities in some markets to include lodging, flights, car rentals, rail products, mobile connectivity and restaurant reservations.
travel supplier software · 2019
Rezio
Rezio is a cloud-based business-to-business system for tour operators, attractions and activity providers. Its functions include inventory and reservation management, customer information, voucher scanning, channel distribution, analytics, payment integrations and mobile operational tools. Suppliers can use it independently or connect their inventory to online travel agencies such as KKday.
travel membership and concierge · 2020
FineDayClub
FineDayClub is a membership-oriented travel concierge service introduced during the pandemic period. It targets customers seeking personalized advice and customized travel planning, including families, affluent travelers and organizations.
Japanese travel experiences · 2014
ActivityJapan
ActivityJapan is a Japanese online travel service specializing in domestic activities and authentic local experiences. KKday acquired the business in 2021, while the service continued to operate under its own name.
Marketing campaigns
- 2020Domestic experiences and staycation pivot
Taiwan · Vietnam · other Asian markets
During the COVID-19 disruption, KKday promoted domestic outings, nearby activities and staycations in place of international travel products.
Outcome. Helped the company maintain demand while international tourism was restricted.
- 2016Singapore market launch promotion
Singapore
KKday formally launched in Singapore with promotional activity intended to introduce its local-experience inventory to regional travelers.
Outcome. Supported KKday's broader Southeast Asian expansion.
Brand decisions
2024
Funding for global growth and artificial intelligenceStrategyBackground
After pandemic-era disruption, KKday sought to scale internationally and improve platform capabilities.
Action taken
Reference material states that KKday completed a US$70 million Series D and earmarked the capital for expansion, artificial-intelligence integration and partnerships.
Aftermath
The financing increased the company's reported cumulative capital raised to more than US$250 million.
Series D financing and cumulative capital raised. US$70 million Series D; more than US$250 million cumulative capital raised (Late 2024)
2023
European rail distribution partnershipStrategyBackground
KKday sought to broaden its offering beyond activities and improve its international travel-booking proposition.
Action taken
The company partnered with Rail Europe to make rail products covering numerous European lines and countries available through KKday.
Aftermath
The partnership expanded KKday's transportation inventory and supported its all-in-one platform strategy.
2021
Acquisition of ActivityJapanM&ABackground
Japan was a strategically important market for locally focused travel experiences.
Action taken
KKday acquired ActivityJapan, a Japanese domestic-experience platform.
Aftermath
ActivityJapan continued operating independently while adding Japanese inventory and market capabilities to the wider group.
2020
Shift toward domestic travelStrategyBackground
Border restrictions and the collapse of international tourism caused a sharp change in travel demand.
Action taken
KKday emphasized domestic experiences, local activities and staycations while continuing to develop supplier technology.
Aftermath
The company reported improved efficiency in user acquisition and maintained activity in selected markets during the disruption.
2019
Launch of RezioProduct launchBackground
Travel operators and attractions often relied on fragmented or offline reservation processes.
Action taken
KKday developed a supplier-facing cloud platform for inventory, booking, channel and customer management.
Aftermath
Rezio became a separate technology layer serving travel merchants alongside the consumer KKday marketplace.
Recent events
KKday begins selling Taiwan Tourist Shuttle tickets online[2]
Reported:
KKday began selling one-day tickets online for the Taiwan Tourist Shuttle Shanbo Line, which connects three museums in Tainan’s mountainous area.
KKday and Mandarin Airlines announce exclusive travel packages for a Taitung New Year’s Eve concert[3]
Reported:
KKday and Mandarin Airlines announced two exclusive travel options for customers attending a New Year’s Eve concert in Taitung; the packages were scheduled to go on sale on KKday’s website on October 23.
Sources3 sources
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