Kita Records
A former Thai record label that developed from a JSL-linked music venture into a teenage-oriented label before closing.
Last updated August 25, 2026
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Overview
Kita Records was a Thai record label established in Bangkok on October 24, 1986. It was created by personnel associated with JSL Company Limited, together with Worachai Thammasangkiti of Metro Records and Tapes and Prapas Cholsaranon. Sompong Wannapinyo and Prapas were the principal managers during the label's early period. The business initially operated under the name Kita Records and Tapes Co., Ltd. and used an hourglass as its corporate symbol. The label released its first album in January 1987: Seksan Chaicharoen's Walking Melody, also known by its Thai title ดนตรีออกเดิน. Kita's first office was at the Siam Condominium building, after which the company moved to JSL's Active Studio early in 1987. The label was therefore closely connected to the production infrastructure and personnel of Thailand's television and entertainment sector, while also relying on Rota Group for the manufacture of tapes and records. In early October 1989, Kita separated from JSL and began operating independently. It moved its office to Soi Soonvijai 2, near the Rota Group facilities, and adopted the shorter corporate name Kita Records Company Limited. During this period, Sompong Wannapinyo and Prapas Cholsaranon were also associated with the founding of Workpoint Entertainment alongside Phanya Nirunkul. Their later professional paths diverged: Sompong left Workpoint to establish TV Thunder, while Prapas established Muser Records and later sold that label to Warner Music Thailand before returning to executive work at Workpoint. Kita subsequently changed ownership when Sompong and Prapas sold the business to Saengchai Apichartworapong. Under Saengchai, the company was renamed Kita Entertainment Co., Ltd. and its musical direction shifted toward the teenage market. This repositioning reflected the label's attempt to define a more focused audience and product strategy within Thailand's competitive popular-music industry. Saengchai later sold the company to Wirot Prichawongwaikul of Onpa Company and Paiwong Techanarong of Bonanza Khao Yai. The business was renamed Kita Music Company Limited, but it eventually closed permanently. Following the closure, the label's music copyrights were held by Right Beyond Company Limited, part of the ONPA group. Kita Records is therefore remembered as a historically significant but now defunct Thai label whose existence passed through several corporate names, ownership changes, and a notable shift from general popular music activity toward youth-oriented releases.
History
Kita Records emerged from Thailand's television and entertainment production community in the mid-1980s. On October 24, 1986, three people associated with JSL Company Limited—Sompong Wannapinyo, Lawan Chupinit or Kanchat, and Chamnan Asadamongkol or Siritan—formed the label with Worachai Thammasangkiti of Metro Records and Tapes and Prapas Cholsaranon as partners. Sompong and Prapas managed the operation. The original legal name was Kita Records and Tapes Co., Ltd., and its visual identity included an hourglass symbol. The label's first release arrived in January 1987, when it issued Seksan Chaicharoen's Walking Melody, or ดนตรีออกเดิน. Kita initially operated from the Siam Condominium building in Bangkok and moved to JSL's Active Studio early in 1987. Its physical products were manufactured through Rota Group, which produced tapes and records for the company. These arrangements placed Kita within the broader network of Thai music, television, recording, and physical-media businesses developing during the period. In early October 1989, Kita was separated from JSL and became independently managed. The company relocated to Soi Soonvijai 2, close to Rota Group, and changed its name to Kita Records Company Limited. The label's managers also had important connections elsewhere in the entertainment industry. Sompong and Prapas were co-founders of Workpoint Entertainment with Phanya Nirunkul. Sompong later left Workpoint to establish TV Thunder, while Prapas founded Muser Records. Prapas subsequently sold Muser to Warner Music Thailand and returned to executive work at Workpoint. The next phase began when Sompong and Prapas sold Kita to Saengchai Apichartworapong. Saengchai renamed the company Kita Entertainment Co., Ltd. and changed its music-making policy to focus on teenage listeners. This was a strategic repositioning rather than merely a legal change: the label sought to build its identity around youth-oriented popular music. Saengchai later sold the business to Wirot Prichawongwaikul of Onpa Company and Paiwong Techanarong of Bonanza Khao Yai. Under their management, the company adopted another name, Kita Music Company Limited. The business did not remain viable indefinitely and ultimately closed permanently. The rights to its music catalogue were subsequently associated with Right Beyond Company Limited, an entity in the ONPA group. Because the available reference material does not provide a complete catalogue, detailed artist roster, release chronology, financial history, or exact closure date, those areas remain undocumented here.
- 1989
Independence from JSL
[1]Kita began operating independently from JSL and adopted the corporate name Kita Records Company Limited.
- 1987
First album released
[1]Seksan Chaicharoen's Walking Melody became the label's first album, released in January.
- 1986
Kita Records founded
[1]Kita Records and Tapes Co., Ltd. was established in Thailand by JSL-linked personnel, a Metro Records and Tapes executive, and Prapas Cholsaranon.
Repositioning as a teenage label
[1]Following Saengchai Apichartworapong's acquisition, the company became Kita Entertainment and redirected its music policy toward teenage audiences.
Final renaming and closure
[1]After a later sale to Wirot Prichawongwaikul and Paiwong Techanarong, the company became Kita Music and eventually ceased operations.
Products and positioning
A Thai popular-music label that began within a JSL-linked entertainment network and later repositioned itself as a teenage-oriented record company.
Album · 1987
Walking Melody
Walking Melody, also titled ดนตรีออกเดิน, was performed by Seksan Chaicharoen and released in January 1987. It was the first album issued by Kita Records and represents the label's documented entry into Thailand's recorded-music market.
Recorded music
Kita recorded-music catalogue
Kita's broader output consisted of Thai popular-music recordings distributed through physical formats including tapes and records. The available reference material does not identify a complete list of artists or releases. After the company closed, its music copyrights were held by Right Beyond Company Limited in the ONPA group.
Brand decisions
1989
Separation from JSL and corporate renamingStrategyBackground
Kita had initially operated within a JSL-linked structure and used the name Kita Records and Tapes Co., Ltd.
Action taken
The company became independently managed, moved its office, and adopted the name Kita Records Company Limited.
Aftermath
The change established Kita as a separately managed record label while retaining proximity to its physical-media manufacturing partner.
- Shift toward teenage musicStrategy
Background
After acquiring the label, Saengchai Apichartworapong sought to redefine its commercial direction.
Action taken
The company was renamed Kita Entertainment Co., Ltd. and its music policy was changed to target teenage audiences.
Aftermath
The repositioning gave the label a more specific youth-market identity, although the available sources do not document its commercial results.
- Sale to new owners and final renamingM&A
Background
Following Saengchai Apichartworapong's period of ownership, the business changed hands again.
Action taken
Ownership passed to Wirot Prichawongwaikul of Onpa Company and Paiwong Techanarong of Bonanza Khao Yai, and the company became Kita Music Company Limited.
Aftermath
The company later shut down permanently, with its music copyrights held by Right Beyond Company Limited in the ONPA group.
Recent events
- 1989
Kita separates from JSL and changes its corporate name[1]
Other
The label began managing itself independently of JSL and adopted the name Kita Records Company Limited.
- 1987
Kita releases its first album[1]
Product launch
The label's debut release was Seksan Chaicharoen's Walking Melody, marking Kita's entry into Thailand's recorded-music market.
- 1986
Kita Records founded in Bangkok[1]
Other
Personnel connected with JSL and Metro Records and Tapes established Kita Records and Tapes Co., Ltd. as a new Thai music business.
Kita shifts toward teenage music[1]
Other
After Saengchai Apichartworapong acquired the company, it was renamed Kita Entertainment and its music policy was redirected toward teenage audiences.
Kita Music closes and copyrights move to Right Beyond[1]
Other
After another ownership change and renaming, the business shut down permanently; its music copyrights were held by Right Beyond Company Limited in the ONPA group.
Sources2 sources
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