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Kinshachi Beer

A craft beer brand from Nagoya, Owari, brewed by Morita Kinshachi Beer Co., Ltd., which was founded in 1996 during deregulation and traces its brewing heritage to the Meiji era.

Last updated September 16, 2026

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Overview

Kinshachi Beer is a craft beer brand produced by Morita Kinshachi Beer Co., Ltd., a craft beer maker founded in 1996 during government deregulation. The company states that its history can be traced back to the latter half of the 1880s, when brewing trials succeeded under the name 'Mitsuboshi Beer.' The brand aims to create Japanese beer culture by offering beers that suit Japan's climate, food culture, and Japanese palates while respecting beer styles, using carefully selected ingredients and groundwater from the Kiso River system. Its lineup includes Alt, Nagoya Red Miso Lager, Platinum Ale, Pilsner, IPA, and Matcha Draft. The company has received numerous awards, reaching 50 total, including gold awards at the Japan Great Beer Awards 2024 for Nagoya Red Miso Lager, Matcha Draft, and Mitsuboshi Beer Pilsner.

History

Morita Kinshachi Beer Co., Ltd. was founded in 1996 during government deregulation as a craft beer maker aiming to produce beers with quality and characteristics not found in major beers. However, the company states that its history can be traced back to the latter half of the 1880s, when brewing trials succeeded under the name 'Mitsuboshi Beer.' The company describes itself as carrying on a 100-year dream, brewing high-quality beer that pleases customers, rather than a transient 'local beer.' The brand concept is to inherit this 100-year dream and create Japanese beer culture.

Products and positioning

A craft beer maker aiming for quality and distinctive beers not found in major beers, creating Japanese beer culture.

  • Alt

    A traditional style recognized in Germany; the first beer brewed at the founding of Kinshachi Beer, popular among fans.

  • Nagoya Red Miso Lager

    A popular original beer using red miso (soybean miso) as part of the ingredients; a dark lager where the umami of red miso and malt match exquisitely.

  • Platinum Ale

    A unique Kinshachi original beer; popular for its mild wheat malt mouthfeel, citrus aroma from hops, and refreshing drinkability.

  • Pilsner

    Adopts a German Pilsner style developed in northern Germany, characterized by strong hop bitterness and clean malt crispness; a cup with a firm bitterness that becomes addictive.

  • IPA

    Originally an IPA style exported from England to India during the Age of Exploration; high alcohol and vivid hop aroma and bitterness are balanced by a rich body, with a satisfying finish.

  • Matcha Draft

    A Japanese craft beer using 100% high-grade matcha from Aiya Co., Ltd., which has a 120-year tradition of traditional production methods including shelf-style shading and stone-milling, bringing out the original flavor of matcha.

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