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Kinoshita Group

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Kinoshita Group is a Japanese comprehensive lifestyle company operating in housing, medical and welfare, entertainment, food and hospitality, sports and culture, and human resources and education.

Last updated September 16, 2026

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Overview

Kinoshita Group (株式会社 木下グループ) describes itself as a comprehensive lifestyle company that provides services across domains related to realizing a rich life, including housing, medical and welfare, and entertainment, and that stays close to people at all times. Its main business domains are stated as the housing business, the medical and welfare business, and the entertainment business. The group was founded in 1956 (Showa 31) and incorporated in 1990 (Heisei 2), has 43 group operating companies and 12,178 group employees, and is headquartered in Shinjuku, Tokyo. Its representative director president, who also serves as group CEO, is Naoya Kinoshita.

History

Kinoshita Group was founded on March 23, 1956 (Showa 31) and incorporated on October 4, 1990 (Heisei 2). Since its incorporation, it has advanced its business under the corporate philosophy of being a 'comprehensive lifestyle company' that stays close to people and is always by their side. Its current main business domains are the housing business, the medical and welfare business, and the entertainment business. In addition to these main businesses, it has carried out arts and cultural support and sports and athlete support. As environmental conservation efforts, since 2007 it has conducted tree-planting activities with local residents in 'Kinoshita no Mori' in Malaysia, and its group companies also promote environmentally considerate activities.

Products and positioning

A comprehensive lifestyle company that stays close to people at all times, aiming to be a company needed in people's lives.

  • Housing business

    Custom wooden homes by Kinoshita Komuten, rental property information site Kinoshita no Chintai, real estate development and brokerage, reform and renovation.

  • Medical and welfare business

    Nursing care services (Kinoshita no Kaigo) and childcare (Kinoshita no Hoiku).

  • Entertainment business

    Film, music, arts, sports and other diversified businesses.

  • Food and hospitality

    Services that create healing, joy, and pleasant times that satisfy the five senses.

  • Sports and culture

    Supporting challenges and delivering inspiration through the power of sports and culture and arts.

  • Human resources and education

    Developing human resources who can play active roles in society.

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