Kino Indonesia
Indonesian consumer-goods company producing personal-care, household, health-care, food and beverage, confectionery, and pet-care products.
Last updated August 21, 2026
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Overview
Kino Indonesia, formally PT Kino Indonesia Tbk, is an Indonesian consumer-goods company headquartered in Tangerang, Banten. The group develops, manufactures, markets, and distributes products across personal care, hygiene, household care, health care, confectionery, snacks, beverages, pastry, and pet care. Its portfolio has included brands such as Ovale, Ellips, Resik-V, Eskulin, Sleek, Sleek Baby, Kino Candy, Three Legs, Dua Putri Dewi, and Ristra. The business traces its roots to Dutalestari Sentratama, a distribution company established in 1991 by Pontianak businessman Harry Sanusi with reported initial capital of Rp300 million. Dutalestari originally distributed Three Legs Cooling Water in Indonesia under an arrangement connected with Sinde Budi Sentosa and Singapore-based Wen Ken Group. After the commercial relationship with Sinde became strained in the second half of the 1990s, Sanusi expanded into manufacturing. In 1997 he founded Kino Sentra Industrindo, which produced confectionery, snacks, chocolate, and flavoured drinks. Its first reported product was Kino Candy. Kino's dedicated personal-care and hygiene business began on 8 February 1999, when Sanusi established Kinocare Era Kosmetindo. The company broadened its consumer portfolio through products including Ovale 2 in 1 face lotion, Ellips hair-care products, Resik-V feminine-hygiene products, and Eskulin fragrances. In 2003, it entered baby care and household care with the launch of Sleek and Sleek Baby. This diversification created the basic multi-category structure that continues to define the group. The company returned to the Three Legs brand for Indonesia in 2011 through a licensing arrangement with Wen Ken Group. It also pursued partnerships and acquisitions to strengthen its food, beverage, herbal-health, and specialist-cosmetics activities. In 2013, Kino and Japanese confectionery producer Morinaga formed Morinaga Kino Indonesia, with Morinaga holding 51 percent and Kino 49 percent. The venture began operating in November 2013 and used much of a facility associated with Kino Sentra Industrindo. Kino bought Morinaga's interest in January 2019 for Rp74.89 billion, renamed the business Kino Food Indonesia, and regained full control of that food operation. In September 2014, Kinocare Era Kosmetindo changed its name to Kino Indonesia as part of a restructuring that made it the group's holding company. Kino completed its initial public offering on the Indonesia Stock Exchange on 11 December 2015, with the shares reportedly offered at Rp3,800 each. Subsequent expansion included the 2016 acquisition of Surya Herbal, owner of the Dua Putri Dewi brand, and the purchase of an 80 percent stake in the Ristra Group. Ristra added a dermatology-oriented cosmetics proposition as well as 12 House of Ristra clinics and seven Ristra Care Center outlets. Kino also entered a commercial relationship with Thai beverage company Malee Group in 2017. The parties established three related ventures to market Malee products in Indonesia and conduct related trading activities. Two of those companies were liquidated in June 2020, while Kino Malee Trading continued operating according to the cited reference material. Kino is organized around Indonesian manufacturing and distribution supported by overseas branch offices. The company reports seven international branch offices in Malaysia, Singapore, Cambodia, the Philippines, Japan, China, and Vietnam, as well as 166 domestic distribution networks and an international presence reaching 40 countries. As reported for 2022, Sidharta Prawira Oetama served as president director and Harry Sanusi as president commissioner.
History
Kino Indonesia developed from a distribution business into a multi-category consumer-goods group. Harry Sanusi founded Dutalestari Sentratama in 1991 to distribute Three Legs Cooling Water in Indonesia. Following difficulties in the relationship with Sinde Budi Sentosa, Sanusi established Kino Sentra Industrindo in 1997 to manufacture confectionery, snacks, chocolate, and flavoured drinks. Kino Candy was among its earliest products. On 8 February 1999, Sanusi founded Kinocare Era Kosmetindo, creating the corporate foundation for Kino's personal-care and hygiene operations. Early products included Ovale facial lotion, Ellips hair care, Resik-V feminine hygiene, and Eskulin fragrances. The group expanded into household and baby care in 2003 with Sleek and Sleek Baby. In 2011, it obtained an Indonesian licence for the Three Legs brand from Wen Ken Group. Kino pursued international partnerships and corporate restructuring during the 2010s. In 2013, it formed Morinaga Kino Indonesia with Morinaga & Company. Morinaga held 51 percent and Kino 49 percent, and the venture began operations on 1 November 2013. In September 2014, Kinocare Era Kosmetindo adopted the Kino Indonesia name and became the holding company. Kino went public on the Indonesia Stock Exchange on 11 December 2015. The group broadened its health and specialist-cosmetics activities in 2016 by acquiring Surya Herbal and an 80 percent stake in Ristra Group. The Ristra transaction also brought control of 12 House of Ristra clinics and seven Ristra Care Center outlets. In 2017, Kino began working with Malee Group through three ventures related to Indonesian distribution and trading. Two of those entities were liquidated in 2020, while Kino Malee Trading remained active. In January 2019, Kino purchased Morinaga's stake in the food joint venture for Rp74.89 billion and renamed the company Kino Food Indonesia. The group's operations are based at Kino Tower in Alam Sutera, Tangerang. It maintains seven branch offices across Asia, 166 domestic distribution networks, and an international sales presence reported in 40 countries. The company remains an active, publicly listed Indonesian consumer-goods group.
- 2020
Two Malee-related ventures are liquidated
[1]Kino Malee Indonesia and Malee Kino Company Limited are liquidated, while Kino Malee Trading continues.
- 2019
Kino Food Indonesia becomes fully controlled by Kino
[1]Kino buys Morinaga's stake in the former joint venture and changes its name to Kino Food Indonesia.
- 2017
Kino partners with Malee Group
[1]The companies create three ventures to support Malee-branded beverage activity in Indonesia and related trading.
- 2016
Kino expands into herbal health and specialist cosmetics
[1]Kino acquires Surya Herbal and takes an 80 percent stake in Ristra Group.
- 2015
Kino lists on the Indonesia Stock Exchange
[1]The company completes its initial public offering on 11 December.
- 2014
Corporate name changes to Kino Indonesia
[1]Kinocare Era Kosmetindo changes its name as part of a group restructuring.
- 2013
Morinaga Kino Indonesia begins operations
[1]Kino and Morinaga establish a confectionery joint venture, which starts operating on 1 November.
- 2011
Kino obtains Indonesian Three Legs licence
[1]Kino takes responsibility for the Three Legs brand in Indonesia under an agreement with Wen Ken Group.
- 2003
Sleek and Sleek Baby launch
[1]Kino expands into household and baby-care categories.
- 1999
Kinocare Era Kosmetindo is established
[1]The new company creates a dedicated personal-care and hygiene platform for the group.
Products and positioning
A diversified Indonesian fast-moving consumer-goods group with a broad portfolio spanning everyday personal care, hygiene, household care, food and beverages, health products, specialist cosmetics, and pet care. Its growth model combines proprietary brands, licensing, joint ventures, acquisitions, manufacturing, and extensive distribution.
Personal care and facial care · 1999
Ovale
Ovale is one of Kino's facial-care brands. The cited history identifies Ovale 2 in 1 face lotion as an early product launched after the creation of Kinocare Era Kosmetindo, establishing the brand within Kino's personal-care portfolio.
Hair care
Ellips
Ellips is a hair-care line included among the personal-care products introduced during Kino's early expansion. It forms part of the group's consumer-facing beauty and grooming portfolio.
Feminine hygiene
Resik-V
Resik-V is Kino's feminine-hygiene brand. It was among the products associated with the company's initial personal-care and hygiene expansion after 1999.
Fragrance and personal care
Eskulin
Eskulin is a fragrance-oriented personal-care brand introduced during Kino's early portfolio development. It represents the group's presence in everyday grooming and scent products.
Household and baby care · 2003
Sleek and Sleek Baby
Sleek and Sleek Baby marked Kino's move into household and baby-care categories in 2003. Together they broadened the group beyond beauty and hygiene into family and home-use products.
Confectionery · 1997
Kino Candy
Kino Candy was the first product identified in the history of Kino Sentra Industrindo. Its launch represented the group's initial move from distribution into manufactured food and confectionery products.
Health beverage
Three Legs
Three Legs is a cooling-water and health-beverage brand distributed in Indonesia through the group's early distribution business and later handled by Kino under a licence from Wen Ken Group.
Herbal medicine
Dua Putri Dewi
Dua Putri Dewi is the herbal-medicine brand associated with Surya Herbal, which Kino acquired in 2016 as part of its entry into the herbal-health category.
Specialist cosmetics
Ristra
Ristra is a specialist cosmetics business positioned around dermatology-oriented, cosmeceutical, and evidence-based safe-cosmetic concepts. Kino's 2016 acquisition also added Ristra clinics and care centers.
Brand decisions
2019
Buyout of Morinaga's joint-venture stakeM&ABackground
Kino moved to regain full control of its food manufacturing and confectionery operation.
Action taken
Kino acquired Morinaga's interest in Morinaga Kino Indonesia for a reported Rp74.89 billion and renamed the business Kino Food Indonesia.
Aftermath
Kino resumed full ownership of the food venture and consolidated the activity under its own corporate group.
Acquisition consideration. Rp74.89 billion (January 2019)
2017
Malee Group partnershipM&ABackground
Kino sought to broaden its beverage offering through a relationship with Thailand-based beverage company Malee Group.
Action taken
The parties established Kino Malee Indonesia, Malee Kino Company Limited, and Kino Malee Trading to support Malee-branded products and related trading.
Aftermath
The first two ventures were liquidated in June 2020, reportedly because of ingredient limitations; Kino Malee Trading continued.
2016
Acquisition of Surya HerbalM&ABackground
Kino expanded beyond conventional consumer products into herbal medicine.
Action taken
Kino acquired Surya Herbal, the owner of Dua Putri Dewi, for a reported Rp29 billion.
Aftermath
The transaction added an established herbal-health brand to Kino's portfolio.
Acquisition consideration. Rp29 billion (May 2016)
2016
Acquisition of Ristra Group stakeM&ABackground
Kino wanted to expand its cosmetics activities through Ristra's specialist dermatology-oriented positioning and established service network.
Action taken
Kino acquired an 80 percent majority stake in Ristra Group for a reported Rp80 billion, gaining control of 12 House of Ristra clinics and seven Ristra Care Center outlets.
Aftermath
Kino added specialist cosmetics, clinic operations, and a heritage beauty brand to its broader consumer portfolio.
Acquisition consideration. Rp80 billion (August 2016)
2015
Initial public offeringOtherBackground
Kino pursued a public-market listing after planning for an offering had been reported since 2011.
Action taken
Kino listed on the Indonesia Stock Exchange on 11 December 2015 at a reported offer price of Rp3,800 per share.
Aftermath
The transaction established Kino Indonesia as a publicly traded consumer-goods company.
IPO offer price per share. Rp3,800 (11 December 2015)
2014
Corporate restructuring and renamingStrategyBackground
The group reorganized its corporate structure as it expanded across multiple consumer categories.
Action taken
Kinocare Era Kosmetindo changed its name to Kino Indonesia and became the holding company.
Aftermath
The Kino Indonesia name became the principal corporate identity for the publicly listed group.
2013
Formation of Morinaga Kino IndonesiaM&ABackground
Kino sought to strengthen its food and confectionery activities through a partnership with Japanese confectionery producer Morinaga & Company.
Action taken
The companies established Morinaga Kino Indonesia, with Morinaga owning 51 percent and Kino owning 49 percent. Operations began on 1 November 2013.
Aftermath
The venture later became fully controlled by Kino after it acquired Morinaga's stake in 2019.
Sources1 sources
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