King's Variety Store
A former American chain of discount variety stores serving primarily smaller towns in the western United States.
Last updated August 25, 2026
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Overview
King's Variety Store was an American discount-variety retail chain founded in 1915 by M.H. King in Burley, Idaho. The business developed around a broad merchandise assortment offered at value-oriented prices, a format suited to smaller communities where shoppers often had limited access to large general-merchandise retailers. Rather than concentrating exclusively in major metropolitan areas, King's stores were commonly located in towns whose principal retail option was a grocery store, giving the chain a wider general-shopping role within its local markets. At its peak, King's operated 27 stores across Idaho, Montana, Nevada, Oregon, Utah, and Wyoming. Individual locations generally occupied between 10,000 and 20,000 square feet, making them substantial community retailers while remaining smaller than many full-scale department stores. The stores' defining proposition was variety: customers could find a range of everyday merchandise in one location, with pricing positioned for value-conscious households. Available reference material does not specify a complete product-category breakdown, individual private-label brands, or flagship product lines. The chain remained a regional retailer rather than an internationally recognized brand. Its geographic footprint was concentrated in the inland and northwestern United States, especially in smaller towns across the six-state area it served. No public information in the supplied sources identifies a parent company, publicly traded status, later owner, or formal corporate group. In February 2017, King's announced that it would close all of its stores. The chain ceased operations in May 2017, ending more than a century of retail activity. The closure marked the transition of King's from an operating regional variety-store chain to a defunct historical retail brand.
History
King's Variety Store began in 1915, when M.H. King founded the business in Burley, Idaho. It adopted a variety-store model centered on a wide selection of merchandise sold at value-oriented prices. This format was particularly relevant in smaller communities, where residents might otherwise have had to rely on a grocery store for much of their local retail shopping or travel to larger population centers for a broader selection. Over time, King's expanded beyond its Idaho origin into a regional network serving the inland western United States. At its maximum reported size, the chain had 27 stores in Idaho, Montana, Nevada, Oregon, Utah, and Wyoming. Its locations generally measured from 10,000 to 20,000 square feet, providing enough space for a substantial range of general merchandise while preserving the accessible, community-retail character associated with the brand. The chain's historical significance lies primarily in its role as a regional general-merchandise retailer. King's focused on smaller towns rather than building a major metropolitan department-store presence. Its stores supplied a broad selection of value-priced goods in markets that often lacked other large retail options. The available reference material does not identify specific product brands, individual store milestones, executive changes, ownership transactions, or detailed financial results. In February 2017, the company announced that it would close all of its stores. The shutdown was completed in May 2017, when King's ceased operations. The closure ended a retail business that had operated for approximately 102 years and left King's Variety Store as a defunct regional American retail brand.
- 2017
All-store closure announced
[1]King's announced in February that it would close its entire store network.
- 2017
Operations cease
[1]The chain completed its shutdown and ceased operations in May.
- 1915
Business founded in Burley, Idaho
[1]M.H. King founded King's Variety Store in Burley, Idaho, establishing the business that later became a multistate discount-variety chain.
Chain reaches 27-store peak
[1]At its peak, King's operated 27 stores across Idaho, Montana, Nevada, Oregon, Utah, and Wyoming.
Products and positioning
A community-oriented, value-focused variety-store chain offering a broad assortment of everyday merchandise in smaller western U.S. towns.
Discount variety retail
General merchandise
King's stores carried a broad assortment of value-priced merchandise rather than specializing in a single category. The supplied reference does not provide a detailed inventory list, but the chain's variety-store format was designed to give smaller-town customers access to multiple types of everyday goods in one store.
Brand decisions
2017
Decision to close the store networkStrategyBackground
King's announced in February 2017 that it would close all of its stores. The supplied reference does not state the financial or operational reasons for the decision.
Action taken
The company proceeded with a full network shutdown rather than retaining selected locations.
Aftermath
King's ceased operations in May 2017 and became a defunct retail brand.
Sources1 sources
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