KingClean
KingClean is a Chinese household-appliance manufacturer specializing in high-speed motors, floorcare, environmental-cleaning products, and related healthy-living appliances.
Last updated August 26, 2026
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Overview
KingClean, formally Kingclean Electric Co., Ltd., is a Chinese manufacturer of household appliances and core components headquartered in Suzhou, Jiangsu Province. The company was established in December 1994 by Ni Zugen under the predecessor name Suzhou Kingclean Floorcare Co., Ltd. Its original activities centered on the research, development, and manufacture of vacuum cleaners and high-speed motor components. Over time, the business expanded from component production and contract manufacturing into a diversified appliance group with proprietary consumer brands. The company’s technical base is high-speed motor engineering. This capability has supported products for floorcare, environmental cleaning, air purification, household comfort, water purification, and smart kitchens. KingClean has also participated in precision-component manufacturing for new-energy vehicles, extending its industrial scope beyond finished household appliances. Its brand portfolio has included LEXY, Jimmy, Bewinch, SieMatic, and Lexcook, although the available reference material does not specify the precise ownership, operating relationship, or current status of each brand. During its early development, KingClean concentrated heavily on exports and original-design or original-equipment manufacturing. It supplied products or manufacturing services for international brands including Philips and Electrolux. Industry statistics cited in the company’s reference article indicate that, from 2004, its vacuum-cleaner production and sales ranked among global leaders; annual output reportedly reached approximately eight million units in 2004. This export-led model gave the company manufacturing scale but comparatively limited recognition among Chinese consumers. A major strategic shift began in 2009, when KingClean started building its own domestic consumer business through the LEXY brand. The move represented a transition from reliance on ODM/OEM manufacturing toward proprietary-brand operations. Product development subsequently emphasized integrated cleaning functions, compact and cordless formats, and motor performance. In 2011, the company introduced a Cyclone vacuum cleaner combining vacuuming and mopping functions. In 2014, it developed a brushless DC vacuum motor capable of speeds of up to 80,000 revolutions per minute and launched the Ismart robotic-vacuum line. KingClean entered the water-purification market in 2015 with the Bewinch brand. Its first reported product was an installation-free smart reverse-osmosis purifier equipped with water-quality monitoring. The range later extended to ultrafiltration and countertop purification products, reflecting the company’s broader positioning around healthy living and household environmental quality. The company completed its public listing on the Shanghai Stock Exchange Main Board in May 2015 under ticker 603355. The listing marked an important corporate milestone and provided a public-market structure for the company’s continued expansion across appliance categories and component manufacturing. Based on the available material, KingClean remains an active Chinese appliance and manufacturing enterprise, but current executive leadership, current revenue, official website, and detailed international retail presence are not established in the supplied sources.
History
KingClean traces its origins to December 1994, when Ni Zugen founded Suzhou Kingclean Floorcare Co., Ltd. in Suzhou, Jiangsu Province. The early business focused on vacuum cleaners and the high-speed motors used in them. This engineering and manufacturing specialization became the foundation for the company’s later product expansion. For much of its early history, KingClean operated primarily as an export-oriented ODM/OEM supplier. It developed manufacturing scale and supplied products or production services for international appliance brands including Philips and Electrolux. The available reference material states that, beginning in 2004, the company’s vacuum-cleaner production and sales ranked among global leaders, with annual output reaching approximately eight million units that year. Despite this scale, the company had relatively low consumer-brand recognition in China because its business was heavily weighted toward overseas customers. In 2009, KingClean began pursuing the domestic Chinese market through the launch of its proprietary LEXY brand. This was a strategic transition from contract manufacturing toward branded consumer products. In 2011, it introduced the Cyclone vacuum cleaner, combining vacuuming and mopping functions in a single product. In 2014, the company developed a BLDC vacuum-cleaner motor with a reported maximum speed of 80,000 revolutions per minute and launched the Ismart robotic-vacuum range. KingClean broadened its healthy-living appliance activities in 2015 by entering water purification under the Bewinch brand. The initial product was described as a smart, installation-free reverse-osmosis purifier with a water-quality monitoring system. Later products included ultrafiltration and countertop purifiers. The move complemented the company’s existing focus on home cleaning, air quality, comfort, and motor-driven appliances. In May 2015, Kingclean Electric was listed on the Shanghai Stock Exchange Main Board under ticker 603355. Its reported business scope now includes household cleaning and healthy-living appliances, high-speed motor technology, proprietary consumer brands, and precision-component manufacturing for new-energy vehicles. The supplied sources do not establish a current leadership roster, current financial performance, official website, or detailed post-listing corporate chronology.
- 2015
Shanghai Stock Exchange listing
[1]Kingclean Electric was listed on the Shanghai Stock Exchange Main Board under stock code 603355.
- 2015
Bewinch entered water purification
[1]The company launched Bewinch and introduced a smart, installation-free reverse-osmosis water purifier with water-quality monitoring.
- 2014
High-speed BLDC motor and Ismart line developed
[1]KingClean developed a BLDC vacuum motor rated at up to 80,000 RPM and launched the Ismart robotic-vacuum product line.
- 2011
Cyclone vacuum cleaner introduced
[1]The company launched a Cyclone product combining vacuuming and mopping functions.
- 2009
LEXY launched for the domestic market
[1]KingClean began targeting Chinese consumers through its proprietary LEXY brand, marking a shift from predominantly ODM/OEM activity toward branded operations.
- 2004
Vacuum-cleaner manufacturing reached global-leader scale
[1]Industry statistics cited in the reference article placed KingClean’s vacuum-cleaner production and sales among global leaders, with annual output reported at about eight million units.
- 1994
Company predecessor founded in Suzhou
[1]Ni Zugen founded Suzhou Kingclean Floorcare Co., Ltd., the predecessor of Kingclean Electric, with an initial focus on vacuum cleaners and high-speed motor components.
Products and positioning
A technology-led Chinese appliance manufacturer built around high-speed motor expertise, combining household cleaning and healthy-living products with component manufacturing and a portfolio of proprietary brands.
Environmental cleaning appliances · 2009
LEXY
LEXY is KingClean’s proprietary consumer brand introduced in 2009 for the Chinese market. It represented the company’s move away from a predominantly export-oriented ODM/OEM model toward branded household-cleaning products. The available reference identifies LEXY with environmental cleaning, but does not provide a complete current catalogue.
Floorcare appliance · 2011
Cyclone vacuum cleaner
Introduced in 2011, the Cyclone vacuum cleaner combined vacuuming and mopping functions. It illustrates KingClean’s effort to integrate multiple floorcare tasks into one appliance and to differentiate its branded products through functional design.
Robotic vacuum cleaner · 2014
Ismart
Ismart is a robotic-vacuum product line launched by KingClean in 2014. The line extended the company’s floorcare portfolio from conventional and motor-driven vacuum cleaners into automated home-cleaning appliances.
Water-purification appliance · 2015
Bewinch
Bewinch is KingClean’s water-purification brand, introduced in 2015. Its first reported product was an installation-free smart reverse-osmosis purifier with water-quality monitoring. The range later expanded to ultrafiltration and countertop purifiers.
Appliance components · 2014
High-speed BLDC vacuum-cleaner motors
KingClean develops high-speed motors for cleaning appliances. In 2014, it reported developing a brushless DC vacuum-cleaner motor capable of speeds of up to 80,000 revolutions per minute, underscoring the company’s component-engineering specialization.
Brand decisions
2015
Expansion into water purificationStrategyBackground
KingClean sought to broaden its household-appliance business from floorcare and motor technology into healthy-living products.
Action taken
It established the Bewinch brand and launched a smart, installation-free reverse-osmosis purifier with water-quality monitoring.
Aftermath
The product range later expanded to ultrafiltration and countertop water purifiers.
2015
Public-market listingOtherBackground
After developing an export manufacturing base and proprietary consumer brands, KingClean pursued a public listing.
Action taken
Kingclean Electric listed on the Shanghai Stock Exchange Main Board under ticker 603355.
Aftermath
The listing established the company as a publicly traded Chinese appliance manufacturer.
2009
Shift from ODM/OEM manufacturing toward proprietary brandsStrategyBackground
KingClean had developed substantial export manufacturing scale but had limited recognition among domestic Chinese consumers.
Action taken
The company began targeting the domestic market and launched the proprietary LEXY brand.
Aftermath
The move established a branded-consumer direction alongside the company’s manufacturing and component activities.
Recent events
- 2015
Kingclean Electric listed on the Shanghai Stock Exchange[1]
Other
Kingclean Electric completed its listing on the Shanghai Stock Exchange Main Board under ticker 603355.
- 2015
KingClean expanded into water purification with Bewinch[1]
Product launch
The company entered the water-purification category through the Bewinch brand and introduced an installation-free smart reverse-osmosis purifier with water-quality monitoring.
- 2014
KingClean introduced the Ismart robotic-vacuum line[1]
Product launch · Product generation
KingClean launched the Ismart robotic-vacuum product line as part of its expansion beyond conventional vacuum cleaners.
Sources2 sources
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