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King of the Cage

A Southern California mixed martial arts promotion known for developing amateur and emerging fighters through events held largely at tribal casinos.

Last updated August 22, 2026

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Overview

King of the Cage (KOTC) is a United States mixed martial arts promotion founded in 1998 by Terry Trebilcock Jr. and based in Southern California. Its core business is the organization, promotion, distribution, and broadcast of MMA events. Rather than positioning itself primarily as a home for established international champions, KOTC has historically emphasized amateur competitors, developing professionals, up-and-coming fighters, and athletes with backgrounds in other mainstream combat sports. This role has made the promotion part of the talent-development ecosystem below the largest global MMA organizations. A distinctive feature of KOTC's operating model has been its relationship with Native American casinos. A large share of its events has taken place at tribal gaming venues across the United States, particularly in western states including California, Oregon, Idaho, and Nevada. The casino circuit provides venues and regional audiences while allowing the promotion to stage frequent cards outside the largest conventional arena markets. KOTC has also organized events in Canada, Australia, and Japan, and its programming has been distributed through national pay-per-view and television outlets at different points in its history. The promotion changed ownership in 2007, when Trebilcock sold it to ProElite. In July 2009, he reacquired full ownership. At the same time, KOTC entered a joint-venture arrangement with Mark Burnett Productions to explore a reality television program. That relationship was connected with Bully Beatdown, a Burnett-produced MTV series that ran for three seasons and featured several KOTC competitors. The television association helped connect KOTC's regional fight promotion with a broader entertainment audience, although the series was not simply a conventional event broadcast. KOTC subsequently pursued several distribution partnerships. In 2010, it announced a planned monthly relationship with Mark Cuban's HDNet, initially described as covering 36 events. Only six events ultimately aired on the channel between February and September 2010, with No Mercy identified as the final broadcast in that run. In November 2012, MAVTV announced a five-year agreement for exclusive North American rights to a new two-hour KOTC event each Wednesday. The arrangement was described by the promotion as covering 260 events. In 2017, KOTC stated that its events would become available on UFC Fight Pass after their initial MAVTV broadcasts. The promotion has also used divisional development as part of its business strategy. In March 2017, it announced exclusive multi-fight contracts with 14 women and plans for dedicated atomweight and strawweight divisions, each capped at eight athletes under the proposed structure. This move broadened KOTC's roster architecture and provided a more formal platform for female fighters at lighter weights. KOTC's Canadian operation staged 71 events before holding its final Canadian card on June 16, 2017. The promotion continued operating in the United States, especially through casino-based events in the western states. Its programming has also been made available through free on-demand streaming on Pluto TV. KOTC's long-term significance lies less in celebrity-driven blockbuster events than in its sustained regional schedule, its geographic reach, its broadcast experimentation, and its function as a proving ground for fighters who may later compete at larger promotions.

History

King of the Cage was established in 1998 by Terry Trebilcock Jr. as a mixed martial arts promotion in Southern California. From its early years, the company operated primarily as an event promoter rather than as a traditional sports league with a single permanent venue. Its cards featured a mixture of amateur fighters, developing professionals, emerging MMA prospects, and competitors with experience in other combat sports. This emphasis gave KOTC a role as a regional proving ground for athletes seeking greater visibility and future opportunities in larger promotions. The promotion developed a distinctive venue strategy centered on Native American casinos. Many KOTC events were held at tribal gaming properties across the United States, allowing the company to maintain a regular schedule and reach local audiences without depending exclusively on major-market arenas. Its U.S. footprint included events in western states such as California, Oregon, Idaho, and Nevada. KOTC also expanded beyond the United States, promoting events in Canada, Australia, and Japan. Over time, its event programming was distributed through pay-per-view, television, and other media outlets. In September 2007, Trebilcock sold KOTC to ProElite. The transaction placed the promotion within the portfolio of a larger MMA-related company, but the arrangement did not become permanent. In July 2009, Trebilcock reacquired full ownership. At the same time, KOTC entered a joint venture with Mark Burnett Productions, the television company associated with programs including Survivor, The Apprentice, The Celebrity Apprentice, and The Contender. The partnership sought to develop a reality television project. A related Burnett-produced program, Bully Beatdown, aired for three seasons on MTV and included several KOTC competitors, extending the promotion's visibility beyond its live-event audience. KOTC experimented with a series of broadcast relationships during the following decade. On January 30, 2010, it announced plans for monthly shows on Mark Cuban's HDNet. The initial arrangement was described as a 36-event deal, and the broadcasts used commentators including Michael Schiavello, Jason Miller, and Maria Kanellis. In practice, six events aired from February through September 2010, with No Mercy identified as the final KOTC event shown on the channel. The proposed longer-term HDNet schedule did not continue in the form originally announced. In November 2012, MAVTV entered into a five-year agreement for exclusive North American broadcast rights to new two-hour KOTC events. The schedule was described as a Wednesday presentation, and KOTC characterized the agreement as covering 260 events. The relationship represented an effort to convert the promotion's frequent regional cards into a regular television property. In March 2017, KOTC announced a further distribution arrangement with UFC Fight Pass, under which its bouts would be made available after their initial MAVTV broadcasts. The 2017 announcements also included a roster and competition-structure initiative. KOTC said it had signed 14 women to exclusive multi-fight contracts and planned dedicated atomweight and strawweight divisions, with each division capped at eight fighters under the announced format. The initiative formalized a pathway for women competing at lighter weights and complemented the organization's broader developmental identity. KOTC's Canadian branch staged 71 events before its final card on June 16, 2017. The promotion continued to conduct events in the United States, with tribal casinos remaining an important part of its venue network. Later distribution included free on-demand access to full seasons through Pluto TV. The organization's history is therefore defined by continuity at the regional level, periodic ownership changes, broadcast and streaming experiments, international event activity, and a sustained focus on developing fighters outside the highest-profile tier of global MMA.

  • 2017

    Women's divisions and UFC Fight Pass distribution

    [1]

    KOTC announced contracts for 14 women, new lighter-weight divisions, and post-MAVTV availability through UFC Fight Pass.

  • 2017

    Final Canadian event

    [1]

    The Canadian branch held its final card after staging 71 events.

  • 2012

    MAVTV broadcast agreement

    [1]

    MAVTV announced a five-year exclusive North American broadcast agreement for KOTC events.

  • 2010

    HDNet broadcast initiative

    [1]

    KOTC began airing a limited run of events on HDNet.

  • 2009

    Founder reacquired the promotion

    [1]

    Trebilcock reacquired 100 percent ownership and entered a joint venture with Mark Burnett Productions.

  • 2007

    ProElite acquisition

    [1]

    Trebilcock sold King of the Cage to ProElite.

  • 1998

    King of the Cage founded

    [1]

    Terry Trebilcock Jr. founded the Southern California mixed martial arts promotion.

Products and positioning

A regional and developmental MMA promotion combining frequent casino-based live events with television, pay-per-view, and streaming distribution.

  • Live sports events · 1998

    King of the Cage MMA events

    The promotion's principal offering is a recurring schedule of mixed martial arts cards featuring amateur athletes, developing professionals, emerging prospects, and experienced combat-sports competitors. Events have commonly been staged at Native American casinos and other regional venues in the United States, with additional events historically held in Canada, Australia, and Japan.

  • Combat-sports competition

    KOTC championship and divisional bouts

    KOTC organizes bouts across multiple MMA weight classes and awards championship recognition within its divisions. Its published weight-class terminology has differed from the Unified Rules in several cases, including naming the 145-pound class bantamweight, the 135-pound class flyweight, and the 125-pound class light flyweight.

  • Sports media

    KOTC broadcast and streaming programming

    KOTC packages its live-event output for television, pay-per-view, and digital distribution. Its programming has appeared through HDNet and MAVTV, with later availability through UFC Fight Pass and free on-demand streaming via Pluto TV.

  • MMA divisions · 2017

    Women's atomweight and strawweight divisions

    In 2017, KOTC announced dedicated women's atomweight and strawweight divisions and said it had signed 14 women to exclusive multi-fight contracts. The proposed structure was intended to create a more stable competitive pathway for lighter-weight female fighters.

Marketing campaigns

  • 2017Women's division development initiative

    United States

    KOTC announced multi-fight contracts for 14 women and planned capped atomweight and strawweight divisions.

    Outcome. The announcement established a formal recruitment and divisional framework, although the subsequent competitive results are not specified in the supplied sources.

  • 2012MAVTV weekly event distribution

    United States · Canada

    KOTC and MAVTV pursued a recurring North American television schedule built around a new two-hour event each Wednesday.

    Outcome. The arrangement was announced as a five-year agreement, and KOTC described it as covering 260 events.

  • 2009Mark Burnett Productions joint venture

    United States

    After reacquiring the promotion, Terry Trebilcock Jr. entered a joint venture with Mark Burnett Productions to develop a reality television project connected to the combat-sports audience.

    Outcome. The broader relationship was associated with Bully Beatdown, a Burnett-produced MTV program that ran for three seasons and featured several KOTC competitors.

Brand decisions

  • 2017

    Creation of women's atomweight and strawweight divisionsProduct launch

    Background

    KOTC announced an effort to build more structured opportunities for female fighters at lighter weights.

    Action taken

    The promotion signed 14 women to exclusive multi-fight contracts and planned atomweight and strawweight divisions, each described as limited to eight fighters.

    Aftermath

    The initiative expanded KOTC's roster and divisional strategy, while the supplied sources do not document the full subsequent operation of the divisions.

  • 2012

    MAVTV exclusive North American rights agreementStrategy

    Background

    KOTC needed a consistent broadcast outlet for its frequent regional event schedule.

    Action taken

    MAVTV secured exclusive North American rights to a new two-hour KOTC event each Wednesday under a five-year agreement.

    Aftermath

    KOTC described the agreement as covering 260 events and continued to use television distribution as a central part of its promotional model.

  • 2010

    HDNet monthly broadcast planStrategy

    Background

    KOTC sought a regular national television outlet for its event schedule.

    Action taken

    The promotion announced an initial plan for 36 monthly events on Mark Cuban's HDNet.

    Aftermath

    Only six events aired between February and September 2010, and the supplied source reports no further KOTC broadcasts on the channel.

  • 2009

    Reacquisition of King of the CageM&A

    Background

    Following the 2007 sale of KOTC to ProElite, founder Terry Trebilcock Jr. returned to ownership of the promotion.

    Action taken

    Trebilcock reacquired 100 percent ownership and simultaneously entered a joint venture with Mark Burnett Productions.

    Aftermath

    The transaction restored founder control and supported subsequent efforts to expand KOTC into television-related entertainment.

Sources2 sources

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