King of Kings
A European combat-sports promotion best known for international kickboxing events under the KOK banner.
Last updated August 31, 2026
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Overview
King of Kings, commonly abbreviated as KOK, is a European combat-sports promotion founded in 2009 and headquartered in Vilnius, Lithuania. Despite the generic nature of its name, this entry refers specifically to the kickboxing organization rather than to a food company, consumer brand, religious phrase, or other business using the same expression. KOK’s principal activity is the staging and promotion of professional stand-up fighting events, especially kickboxing contests, while selected events have also included bouts conducted under boxing and mixed martial arts rules. The promotion held its first event in Lithuania in 2009 and subsequently expanded its event program across several European markets. Documented host countries include Latvia, Lithuania, Moldova, Poland, Estonia, Russia, Germany, Cyprus, and Finland. Its first event in Estonia took place in 2015, while Finland hosted its first KOK event in 2019. Over time, the organization staged more than 100 events, establishing a cross-border identity rather than operating solely as a domestic Lithuanian promotion. In Moldova, KOK events were promoted in cooperation with FEA, and the organization has also co-promoted events with K-1. The KOK name reflects the promotion’s connection with several striking disciplines. Its initials are described as referring to kickboxing, K-1, karate, kung fu, and other stand-up fighting and martial-arts styles, while “King” conveys an ambition to present elite or championship-level competition. This naming position places KOK within the broader international fight-promotion market, where brand identity, championship titles, athlete recruitment, venue events, and media distribution are closely connected. KOK’s competition structure includes multiple men’s divisions, from flyweight through heavyweight, as well as women’s bantamweight and strawweight divisions. The listed championship categories include flyweight at 57 kilograms, bantamweight at 60 kilograms, featherweight at 65 kilograms, lightweight at 70 kilograms, welterweight at 77 kilograms, middleweight at 85 kilograms, light heavyweight at 95 kilograms, and heavyweight with no stated upper limit. Women’s titles include a 60-kilogram bantamweight division and a 51-kilogram strawweight division. These divisions provide the framework for recurring championship competition and help the promotion present a recognizable title system to audiences and broadcasters. Media distribution has been an important part of KOK’s development. The promotion has been carried by outlets including FightBox, DAZN, TV3 Sport, Prime Fight, Eleven Sports, and Fight Network. Earlier European coverage included Eurosport in 2014 and 2015, as well as BTV, Canal 3, Lietuvos rytas TV, and TV6. In January 2022, KOK announced a distribution partnership with United Fight Alliance for networks in the United States. On 30 September 2022, it announced a three-year global broadcast agreement with DAZN, extending its international media reach. KOK therefore operates primarily as a sports-event and media property rather than as a conventional consumer-goods brand. Its brand value is built around recurring live events, championship belts, participating fighters, international venues, co-promotional relationships, and broadcast agreements. Publicly available reference material identifies its origins, event geography, rules, title divisions, and distribution relationships, but does not provide reliable information about its corporate ownership, founder, financial performance, executive roster, or official website. Those fields are consequently left unreported.
History
King of Kings was established in 2009 as a Lithuanian-based European combat-sports promotion. Its first event took place in Lithuania, and the organization subsequently developed an international event schedule spanning the Baltic region, Eastern Europe, and other European markets. Documented host countries include Lithuania, Latvia, Moldova, Poland, Estonia, Russia, Germany, Cyprus, and Finland. This expansion transformed KOK from a national event promoter into a cross-border fight brand. The promotion’s first documented Estonian event occurred in 2015. Finland entered its event map in 2019. KOK also developed cooperative relationships with other promoters. In Moldova, events were promoted together with FEA, while KOK has at times co-promoted events with K-1. These relationships connected the promotion to established combat-sports networks and allowed it to share event infrastructure, talent, and promotional reach. KOK events are primarily conducted under kickboxing rules, although the program can also include boxing and mixed martial arts contests. The brand’s name and initials emphasize a broad striking-sports identity: the K’s are associated with kickboxing, K-1, karate, kung fu, and related stand-up martial arts, while the phrase “King of Kings” communicates a claim to elite competition. The promotion maintains championship divisions for multiple men’s weight classes and for women’s bantamweight and strawweight competition. Media distribution has been a continuing part of KOK’s development. Its programming has appeared on FightBox, TV3 Sport, Prime Fight, Eleven Sports, Fight Network, and other outlets. Eurosport carried KOK programming across Europe in 2014 and 2015, and earlier or regional broadcasters included BTV, Canal 3, Lietuvos rytas TV, and TV6. In January 2022, the organization announced a partnership with United Fight Alliance for distribution on United States networks. On 30 September 2022, KOK announced a three-year global broadcast deal with DAZN. These arrangements positioned KOK as both a live-event promoter and an internationally distributed sports-media property. Public reference material does not establish a founder, ownership structure, executive leadership roster, financial results, or a verified current official website. It does establish that KOK had staged more than 100 events and maintained an active championship and broadcast identity by the latest period described in the available material.
- 2022
United States distribution partnership
[1]KOK announced a distribution partnership through United Fight Alliance for U.S. networks.
- 2022
Global DAZN broadcast agreement
[1]KOK announced a three-year global broadcast deal with DAZN on 30 September 2022.
- 2019
First event in Finland
[1]The first documented KOK event in Finland took place, further extending the European event network.
- 2015
First event in Estonia
[1]The promotion staged its first documented event in Estonia.
- 2014
European Eurosport coverage begins
[1]KOK programming was carried across Europe on Eurosport in 2014 and 2015.
- 2009
First King of Kings event
[1]King of Kings held its inaugural event in Lithuania, establishing the promotion.
Products and positioning
An international European fight promotion focused on kickboxing and related stand-up combat sports, supported by championship competition and multi-market media distribution.
Live combat-sports events · 2009
KOK kickboxing events
The core KOK offering is a calendar of professional fight events, primarily staged under kickboxing rules. Events have been held across a broad group of European countries and may combine championship contests with other bouts. The promotion’s international schedule and recurring event identity are central to its brand.
Sports championships
KOK championships
KOK organizes championship competition across men’s divisions ranging from 57 kilograms to heavyweight, together with women’s bantamweight and strawweight divisions. The title structure gives the promotion recurring competitive narratives and recognizable divisions for live and broadcast audiences.
Sports media
KOK broadcast programming
KOK packages its live events and fight content for television and streaming distribution. Its documented media outlets include FightBox, DAZN, TV3 Sport, Prime Fight, Eleven Sports, Fight Network, Eurosport, and other regional broadcasters.
Brand decisions
2022
United Fight Alliance distribution partnershipStrategyBackground
KOK sought broader access to U.S. audiences through a distribution relationship with United Fight Alliance.
Action taken
The promotion announced a partnership for distribution on United States networks.
Aftermath
The agreement expanded KOK’s documented international media-distribution strategy; detailed audience or financial results are not reported.
2022
Three-year global DAZN broadcast dealStrategyBackground
KOK pursued a global streaming and broadcast platform for its international fight events.
Action taken
On 30 September 2022, KOK announced a three-year global broadcast agreement with DAZN.
Aftermath
The deal strengthened KOK’s stated global distribution reach, although the available reference does not disclose financial terms or performance outcomes.
Recent events
- 2022
KOK announces United Fight Alliance distribution partnership in the United States[1]
Other
King of Kings announced a distribution partnership with United Fight Alliance intended to bring its programming to networks in the United States.
- 2022
KOK announces three-year global broadcast deal with DAZN[1]
Other
The promotion announced a three-year global broadcast agreement with DAZN, expanding the potential international availability of KOK events.
- 2019
KOK holds first event in Finland[1]
Other
Finland hosted its first documented King of Kings event, extending the promotion’s event footprint into another European market.
- 2015
KOK holds first event in Estonia[1]
Other
Estonia hosted its first documented King of Kings event as the promotion continued its regional expansion.
- 2014
KOK programming appears on Eurosport[1]
Other
KOK was broadcast across Europe on Eurosport during 2014 and 2015, adding a major sports-media outlet to its distribution history.
Sources1 sources
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