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King Living

King Living is an Australian furniture design, manufacturing, and retail brand known particularly for modular sofas and adaptable living-room furniture.

Last updated August 31, 2026

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Overview

King Living is an Australian furniture manufacturer and retailer founded in Sydney in 1977 by David King and his mother, Gwen King. The business began on a small scale, with the founders making foam furniture in the family home and selling the products at Sydney's Paddy's Markets. It subsequently expanded from its local beginnings into an Australian furniture business with an international showroom and retail presence. The brand is particularly associated with modular sofas and furniture designed for flexibility, longevity, and adaptation to changing living spaces. Its broader range includes other furniture for residential interiors, although the available reference material does not identify a complete product catalogue or specific current model names. King Living's business model combines design, manufacturing, distribution, and retail under a vertically integrated structure. This gives the company control over several stages of the product lifecycle, from furniture development through production and customer-facing sales. Manufacturing was moved from Australia to Shanghai in 1995 and later relocated to Thailand. The company continued to develop its international presence in the 2010s. In 2015, it opened its first international showrooms in Singapore and New Zealand and changed its name from King Furniture to King Living. Further expansion followed in other selected markets, including Canada, China, Malaysia, the United Kingdom, and the United States. King Living presents itself as a design- and innovation-led furniture company rather than solely as a conventional retailer. Its products and design work have received recognition through Red Dot Design Awards, iF Design Awards, and Australian Design Awards. The brand's international operations remain focused on selected markets and showroom-based retail rather than a documented worldwide mass-market footprint. It is an active Australian furniture business with activities spanning product design, manufacturing, distribution, and retail.

History

King Living was established in Sydney in 1977 by David King and his mother, Gwen King. The company originated as a small family operation: David and Gwen made foam furniture in their home and sold it at Paddy's Markets in Sydney. This early activity formed the basis of a furniture business that later expanded its manufacturing, retail, and international operations. During its early development, the company grew within the Australian market. Its activities evolved beyond basic furniture production into a more integrated model covering design, manufacturing, distribution, and retail. The company became associated especially with modular sofas and other furniture intended to adapt to different room configurations and changing household needs. A significant operational change occurred in 1995, when manufacturing was moved from Australia to Shanghai. Production was later moved again to Thailand. These changes placed manufacturing outside Australia while the business retained Australian origins, design identity, and retail operations. The available reference material does not specify the dates or detailed reasons for the later move to Thailand. In 2015, the company opened its first international showrooms in Singapore and New Zealand. The same year, it rebranded from King Furniture to King Living, adopting a name that reflected its broader focus on living spaces and its international ambitions. The business subsequently entered additional selected markets, including Canada, China, Malaysia, the United Kingdom, and the United States. King Living's operating model has remained vertically integrated, with the company overseeing product design, production, distribution, and retail. This structure supports its focus on modular and adaptable furniture and allows the brand to manage the relationship between design concepts, manufacturing, and showroom presentation. Its design and innovation activities have received recognition from Red Dot Design Awards, iF Design Awards, and Australian Design Awards. The company remains an active Australian furniture brand with an international showroom presence. It operates across manufacturing and retail rather than functioning only as a licensing or marketing label. The supplied reference material does not provide detailed information about later leadership, ownership changes, financial performance, individual product launches, or specific current collections.

  • 2015

    International showroom expansion and rebrand

    [1]

    The company opened its first international showrooms in Singapore and New Zealand and changed its name from King Furniture to King Living.

  • 1995

    Manufacturing moved to Shanghai

    [1]

    King Living moved its manufacturing operations from Australia to Shanghai.

  • 1977

    Company founded in Sydney

    [1]

    David King and Gwen King established the furniture business in Sydney, initially making foam furniture at home and selling it at Paddy's Markets.

  • Manufacturing later moved to Thailand

    [1]

    After the Shanghai period, the company's manufacturing operations were subsequently moved to Thailand; the reference material does not provide a year.

Products and positioning

Design-led, innovation-focused furniture with an emphasis on modularity, adaptability, and integrated control over design, manufacturing, distribution, and retail.

  • Sofas and seating

    Modular sofas

    Modular sofas are King Living's best-known product category. The brand's furniture is designed around configurable components that can be arranged for different room layouts and adapted as household requirements change. The available reference material identifies modular sofas as a central part of the company's range but does not provide specific model names or technical specifications.

  • Home furniture

    Living-room furniture

    King Living manufactures and retails a broader range of residential furniture for living spaces in addition to modular sofas. The supplied sources describe the category generally and do not enumerate the full current range. Products are presented within the brand's wider design-led and adaptable approach to domestic interiors.

Brand decisions

  • 2015

    International expansion and brand renameStrategy

    Background

    King Furniture was expanding beyond Australia and establishing a presence in selected overseas markets.

    Action taken

    The company opened its first international showrooms in Singapore and New Zealand and rebranded as King Living.

    Aftermath

    The company subsequently opened in additional markets, including Canada, China, Malaysia, the United Kingdom, and the United States.

  • 1995

    Move of manufacturing to ShanghaiStrategy

    Background

    The company changed the location of its manufacturing operations as it developed beyond its original Australian production base.

    Action taken

    Manufacturing was transferred from Australia to Shanghai.

    Aftermath

    Manufacturing was later moved from Shanghai to Thailand. The available source does not give further operational or financial details.

Sources1 sources

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