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King Jouet

Retailer / private label

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French toy store chain specializing in the retail distribution of games and toys.

Last updated September 15, 2026

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Overview

King Jouet is a French toy store chain. According to its official website, it has been a specialist in the distribution of games and toys for more than 30 years, offering over 20,000 toy references, and operates more than 240 stores in France as well as in Switzerland, alongside its online store at www.king-jouet.com.

History

King Jouet is a French toy store chain. Its official website states that it has been a specialist in the distribution of games and toys for more than 30 years, offering more than 20,000 toy references, with more than 240 stores in France as well as in Switzerland, and online ordering via www.king-jouet.com.

Products and positioning

Specialist in the retail distribution of games and toys.

Product categories. Construction games · Board games · Dolls · Plush toys · Vehicles · Racing tracks · Radio-controlled toys

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