Kinderleicht Wissen Verlag

Kinderleicht Wissen Verlag GmbH & Co. KG is a German publishing house based in Regensburg that has been producing children's book series centred on the character Benny Blu since 2004. The blue-haired, curious figure Benny Blu is the brand's mascot and namesake, appearing across a wide range of educational and entertainment titles aimed at pre-school and primary-school children. The publisher's motto for the Benny Blu products is 'Ergründen, Wissen, Spielen' (Explore, Know, Play), reflecting a pedagogical approach that combines factual knowledge with playful learning. The company's catalogue is organised into several distinct series. Benny Blu Bambini offers mini-format reading and picture books for children from age three, initially focused on knowledge titles and expanded in early 2010 to include storybooks. Benny Blu Lernbücher (learning books) are non-fiction titles for children aged five and above, each opening with a short introductory story before the knowledge section. Benny Blu Kinderleicht Wissen was a non-fiction series for children and young people from age eight, covering topics largely aligned with the German school curriculum; it was discontinued in 2011. The Benny Blu Bücherbande is a reading series for children aged eight and above, with each volume approaching its theme through eight short stories. A multi-part fantasy series, Benny Blu und die Geheimnisse Arkaniens, launched in May 2010 with its first volume and continued with a second volume in February 2011. Since 2022, the Benny Blu brand has been part of the LAMA Verlagsgesellschaft mbH product family. LAMA is a specialist publisher of teaching materials and educational resources for primary schools, with more than 20 years of experience in the German education market. Under LAMA, the Benny Blu character has been visually refreshed and modernised, and the success story of the brand continues. The Benny Blu knowledge booklets alone have sold millions of copies and are regarded as one of the most successful mini non-fiction series in the German-speaking market. The publisher's products are distributed through its own web shop and, increasingly, through the book trade. The range includes knowledge booklets, Bambini titles, homework booklets, youth books, presentation materials, and classroom library sets. The brand targets teachers, parents, and children, positioning itself at the intersection of education and entertainment.

Kinderleicht Wissen Verlag GmbH & Co. KG was established in Regensburg and has been publishing children's book series around the character Benny Blu since 2004. The publisher built its identity on the blue-haired, curious Benny Blu, a figure designed to make learning appealing to young children. The early catalogue focused on knowledge booklets (Wissensbücher) that presented factual topics in a compact, illustrated format. In the late 2000s the company expanded its range. The Benny Blu Bambini series, initially limited to knowledge titles for children from age three, was extended in early 2010 to include reading and storybooks under the label 'Bambini Lesen'. The Benny Blu Lernbücher series, aimed at children aged five and above, grew to over 130 titles. A more advanced non-fiction series, Benny Blu Kinderleicht Wissen, targeted children and young people from age eight with content largely drawn from the German school curriculum; it was discontinued in 2011. The Benny Blu Bücherbande reading series for children aged eight and above was launched with six titles, each approaching its theme through eight short stories. In May 2010 the publisher entered the fantasy genre with the first volume of Benny Blu und die Geheimnisse Arkaniens, followed by a second volume in February 2011. By the early 2020s the Benny Blu brand had become one of the most successful mini non-fiction series in the German-speaking market, with millions of knowledge booklets sold. In 2022 the brand was integrated into LAMA Verlagsgesellschaft mbH, a specialist publisher of teaching materials and educational resources for primary schools with more than 20 years of experience. Under LAMA, the Benny Blu character was given a fresh, more modern look and the product range was further developed. LAMA continues to offer Benny Blu products alongside its own teaching materials, and has been expanding its presence in the book trade.

• 2022

  Benny Blu brand becomes part of the LAMA Verlagsgesellschaft mbH product family.

• 2011

  Benny Blu Kinderleicht Wissen series discontinued.

• 2011

  Second volume of Benny Blu und die Geheimnisse Arkaniens published in February.

• 2010

  Benny Blu Bambini series expanded to include reading and storybooks ('Bambini Lesen').

• 2010

  First volume of the fantasy series Benny Blu und die Geheimnisse Arkaniens published in May.

• 2004

  Kinderleicht Wissen Verlag begins publishing Benny Blu children's book series in Regensburg.

Educational children's books and teaching materials for pre-school and primary-school children, combining knowledge with play.

• Benny Blu Wissensbücher

  Mini non-fiction booklets for children, sold millions of copies.

• Benny Blu Bambini

  Mini-format reading and picture books for children from age three, 10.5 x 12 cm, 24 pages.

• Benny Blu Lernbücher

  Non-fiction series for children from age five, over 130 titles.

• Benny Blu Kinderleicht Wissen

  Non-fiction series for children and young people from age eight, discontinued in 2011.

• Benny Blu Bücherbande

  Reading series for children from age eight, six titles, each with eight short stories.

• Benny Blu und die Geheimnisse Arkaniens

  Multi-part fantasy series, first volume May 2010, second volume February 2011.

1. 1Benny Blu Produkte für Kinder im Grundschulalterlama-verlag.de
2. 2Über den Fachverlaglama-verlag.de
3. 3Kinderleicht Wissen Verlagde.wikipedia.org
4. 4Wikidatawikidata.org