Kif-Kif Editions
French children's book publisher behind the reversible fairy-tale collection that lets readers flip the book to switch between a hero and a heroine.
Last updated September 26, 2026
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Overview
Kif-Kif Editions is a French children's book publisher built around a single, striking editorial idea: a fairy tale that can be read two ways. Its flagship collection presents classic stories in a reversible format — the reader physically turns the book over to discover the male or female counterpart of the same tale. The publisher's stated ambition is to rethink traditional stories so that they reflect a world in which men and women stand on equal footing, and in which heroes and heroines can play the same roles. The house frames its mission with a statistic it cites on its own site: in classic fairy tales, roughly 70% of main characters are male, while about 80% of female characters play passive roles. Kif-Kif's answer is a line of "perfectly balanced" tales, marketed under the tagline "1 tale, 1 book, 2 stories." The first title, Cendrillon & Cendrillo, retells Cinderella alongside a male counterpart, Cendrillo, in a single volume aimed at readers from age five. Further titles in the collection include Aladina & Aladin, Blanc-neige & Blanche-neige and Pinocchia & Pinocchio, each priced at €19.90 on the publisher's online store. The books are written by Barbara Le Viet, described by the publisher as the "magician of words" who rewrites well-known tales with humour, poetry and philosophy, and illustrated by Fanny Vella, with colour work by Cyrielle Pisapia. Kif-Kif positions the work within the long tradition of adapting traditional tales while foregrounding gender equality. The publisher also emphasises local, environmentally conscious production: the tales are eco-printed in France with STIPA®, a French printing house with 70 years of know-how, and Kif-Kif presents the books as high-quality, made-in-France products offered at a fair price. Kif-Kif Editions sells primarily through its own e-commerce site, kif-kif.co, which offers free shipping and lists the collection with availability statuses. The publisher has also produced promotional video content, including a three-minute presentation by Barbara Le Viet made with the media outlet Period Studio. Customer testimonials on the site highlight the books' role in sparking family conversations about gender stereotypes. Wikidata classifies Kif-Kif Editions simply as a French children's book publisher.
History
Kif-Kif Editions is a French children's book publisher whose identity is closely tied to a single editorial innovation: the reversible fairy tale. Rather than retelling a classic story once, the house publishes each tale in a format that can be flipped, so that the same book contains both a female and a male version of the narrative. The publisher describes this as "1 tale, 1 book, 2 stories," and presents the collection as the first fairy-tale line perfectly balanced between girls and boys. The house's founding rationale is stated on its own website: in classic tales, about 70% of main characters are male, while around 80% of female characters occupy passive roles. Kif-Kif's ambition is to rewrite these stories so that they reflect a world where men and women are on an equal footing and where heroes and heroines can take on the same roles. The first title in the collection, Cendrillon & Cendrillo, pairs Cinderella with a male counterpart, Cendrillo, in a single volume for readers aged five and up. The publisher reports that more than 1,500 copies of the book had already been sold at the time the product page was published. The collection expanded to include Aladina & Aladin, Blanc-neige & Blanche-neige and Pinocchia & Pinocchio, each listed at €19.90 on the publisher's online store. The texts are written by Barbara Le Viet, whom the publisher credits with rewriting globally known tales such as Cinderella and Aladdin with humour, poetry and philosophy. The illustrations are by Fanny Vella, with colour work by Cyrielle Pisapia; the publisher describes the visual approach as harmoniously combining tradition and modernity. Kif-Kif places its work within the long tradition of adapting traditional tales, while making gender equality the central emphasis. It also stresses the physical production of the books: the tales are eco-printed in France with STIPA®, a French printing house with 70 years of know-how that the publisher describes as attentive to social and environmental issues. Kif-Kif presents the result as high-quality, made-in-France books offered at a fair price. Commercially, Kif-Kif Editions operates primarily through its own e-commerce website, kif-kif.co, which offers free shipping and lists the collection with availability statuses such as "available" or "coming soon." The publisher has also invested in promotional content, including a three-minute video presentation by Barbara Le Viet produced with the media outlet Period Studio. Customer testimonials featured on the site describe the books as opening children's eyes to gender stereotypes and enriching family discussions after bedtime reading. Wikidata records Kif-Kif Editions as a French children's book publisher.
Publication of Cendrillon & Cendrillo, the first title in the reversible Kif-Kif collection, with more than 1,500 copies sold according to the publisher.
Expansion of the collection with Aladina & Aladin, Blanc-neige & Blanche-neige and Pinocchia & Pinocchio, each priced at €19.90.
Production of a three-minute video presentation of Kif-Kif by Barbara Le Viet with the media outlet Period Studio.
Products and positioning
A French children's publisher using reversible fairy-tale books to promote gender equality, with eco-printed, made-in-France production.
Cendrillon & Cendrillo - Le Livre
Reversible retelling of Cinderella with a male counterpart, Cendrillo, in one volume; for readers aged 5 and up; €19.90.
Aladina & Aladin - Le Livre
Reversible retelling of Aladdin with a female counterpart, Aladina; €19.90.
Blanc-neige & Blanche-neige - Le Livre
Reversible retelling of Snow White; €19.90.
Pinocchia & Pinocchio - Le Livre
Reversible retelling of Pinocchio with a female counterpart, Pinocchia; €19.90.
Sources5 sources
- 1Kif-Kif - Retourne ton livre pour choisir le héros ou l'héroïne – Kif-Kif Editionskif-kif.co
- 2Aladina & Aladin - Le Livre – Kif-Kif Editionskif-kif.co
- 3Pinocchia & Pinocchio - Le Livre – Kif-Kif Editionskif-kif.co
- 4Cendrillo & Cendrillon - Le Livre des éditions Kif-Kif – Kif-Kif Editionskif-kif.co
- 5Kif-Kif Editionswikidata.org
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