Kieser

Kieser is a Swiss international fitness center chain headquartered in Zurich. Founded in 1967 by Werner Kieser as Kieser Training AG, it operates over 150 strength-training gyms, some directly owned and others franchised. The brand is known for the Kieser Method, a scientifically grounded strength-training approach. In 2017, Werner Kieser and his wife Gabriela Kieser sold the company to long-time managing director Michael Andonopoulos and board member Nils Planzer. The company rebranded from Kieser Training to Kieser in 2023 and has since expanded into physiotherapy and nutrient consulting.

Kieser was founded in 1967 in Switzerland by Werner Kieser as Kieser Training AG, with the idea of strengthening the world. For over 55 years, people have trained intensively using the Kieser Method. In 2017, Werner Kieser and his wife Gabriela Kieser sold the company to long-time managing director Michael Andonopoulos and board member Nils Planzer. In 2020, Kieser introduced bioelectrical impedance analysis (BIA) in partnership with seca. In 2021, the Kieser flagship studio opened at Circle (Zurich Airport). In 2022, the new shoulder machine E4/5 was introduced. In 2023, the company rebranded from Kieser Training to Kieser. In 2024, the first Kieser Physiotherapy locations opened in Switzerland and Germany, and a new 12-week nutrient consulting program was introduced.

Scientifically based, efficient strength training focused on health.

• Kieser Method strength training

• Kieser Physiotherapy

• Kieser Nutrient Consulting

• Shoulder machine E4/5

1. 1Gesundheitsorientiertes Krafttraining: Kieserkieser.com
2. 2Kieser Geschichte – 55 Jahre Krafttraining mit System: Kieserkieser.com
3. 3Kieserwikidata.org
4. 4基泽训练zh.wikipedia.org