Kidinakorner
Kidinakorner is an American music company founded by producer and songwriter Alex da Kid, combining a record label with publishing, production, and music-led marketing activities.
Last updated August 25, 2026
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Overview
Kidinakorner, stylized as KIDinaKORNER, is an American music company established in 2011 by British producer and songwriter Alexander "Alex da Kid" Grant. The business was created through a joint-venture arrangement with Interscope Geffen A&M Records, a Universal Music Group company, and operates as a label imprint associated with Interscope. Its name is most closely associated with Alex da Kid's artist-development and production network, particularly the early careers of Imagine Dragons and X Ambassadors. The company grew out of Grant's earlier work in publishing and commercial production. In 2010, he established Wonderland Entertainment, a publishing and production company, and that year Skylar Grey became associated with the business through a publishing deal. Grant's profile had expanded rapidly through his production and songwriting contributions to prominent singles including "Airplanes," "Love the Way You Lie," and "Coming Home," followed in 2011 by "I Need a Doctor." The commercial success of those records helped create the platform for a label venture capable of signing and developing artists. In June 2011, Interscope Geffen A&M announced the joint venture to launch KIDinaKORNER. The label's first cited release was Skylar Grey's single "Dance Without You," issued digitally on June 14, 2011. Later that year, the company signed the American rock band Imagine Dragons. Their debut album, Night Visions, was released in 2012 and became the label's defining early success. The album included "Radioactive," a major international hit that was certified Diamond in the United States and spent a record-setting 87 weeks on the Billboard Hot 100 according to the cited reference material. Kidinakorner continued its artist-development role with the 2013 signing of British singer-songwriter Jamie N Commons and the 2015 release of X Ambassadors' debut album VHS. VHS achieved gold certification from the Recording Industry Association of America. The company also supported releases connected directly to its founder: in 2016, Alex da Kid issued the single "Not Easy," featuring X Ambassadors, Elle King, and Wiz Khalifa. Beyond recorded music, Kidinakorner has been described as encompassing music publishing, commercial production, and a marketing agency. The company has worked with brands including Jeep, Target, and Budweiser, using music as a central component of commercial and communications campaigns. It subsequently entered a joint venture with WPP to develop music-centered marketing campaigns, extending the business beyond the conventional artist-label model. The available reference material does not provide a detailed account of current ownership, headquarters, financial performance, or a complete current artist roster. It does record that Skylar Grey announced her departure from Interscope/KidinaKorner in July, although the year is not specified in the supplied material. Kidinakorner is therefore best understood as a creator-led label and music-services platform operating within the Interscope and Universal Music Group ecosystem, with activities spanning artist releases, publishing, production, and brand marketing.
History
Kidinakorner developed from Alex da Kid's work as a producer, songwriter, and music entrepreneur. In 2010, Grant founded Wonderland Entertainment as a publishing and production company. The business became associated with Skylar Grey after a publishing deal was reported in August of that year. Grant was already gaining substantial industry visibility through production and songwriting work on commercially prominent records, including "Airplanes," "Love the Way You Lie," and "Coming Home," followed by "I Need a Doctor" in 2011. On June 1, 2011, Interscope Geffen A&M Records announced a joint venture with Grant to launch KIDinaKORNER. The arrangement placed the new imprint within the Interscope and Universal Music Group structure while retaining its identity as a platform connected to Grant's creative and production activities. The first release identified in the available reference material was Skylar Grey's "Dance Without You," released digitally on June 14, 2011. The company's most important early artist-development move came in November 2011, when it signed Imagine Dragons. The band's debut album, Night Visions, followed in 2012. Its success, particularly the Diamond-certified single "Radioactive," established Kidinakorner as a meaningful home for commercially successful alternative and rock-oriented acts. The song's reported 87-week run on the US Billboard Hot 100 became one of the label's notable performance markers. Kidinakorner expanded its roster in January 2013 by signing British singer-songwriter Jamie N Commons. In 2015, it released X Ambassadors' debut album VHS, which received gold certification from the RIAA. Alex da Kid also appeared as a recording artist in 2016 with "Not Easy," a collaboration featuring X Ambassadors, Elle King, and Wiz Khalifa. The company has not been limited to conventional label operations. Its described activities include music publishing, commercial production, and marketing. It partnered with brands such as Jeep, Target, and Budweiser, and later formed a joint venture with WPP to build campaigns centered on music. This broadened Kidinakorner's role from an artist imprint into a broader music and marketing platform. The supplied source records a later announcement by Skylar Grey that she had left Interscope/KidinaKorner, but does not identify the year. It does not provide a complete current roster, detailed ownership information, a headquarters location, or financial disclosures. Consequently, the documented history is strongest for the company's founding, Interscope relationship, early artist signings, releases, and expansion into music-related brand services.
- 2016
Alex da Kid releases "Not Easy"
[1]Alex da Kid releases "Not Easy," featuring X Ambassadors, Elle King, and Wiz Khalifa.
- 2015
X Ambassadors releases VHS
[1]KIDinaKORNER releases X Ambassadors' debut album, which is certified gold by the RIAA.
- 2013
Jamie N Commons signs with KIDinaKORNER/Interscope
[1]British singer-songwriter Jamie N Commons signs a record deal with the label and its Interscope partner.
- 2012
Imagine Dragons releases Night Visions
[1]The label releases the band's debut album, which includes the Diamond-certified hit "Radioactive."
- 2011
KIDinaKORNER launches through an Interscope joint venture
[1]Interscope Geffen A&M announces the joint venture with Alex da Kid to launch the KIDinaKORNER label imprint.
- 2011
First cited digital release
[1]KIDinaKORNER releases Skylar Grey's "Dance Without You" through digital distribution.
- 2011
Imagine Dragons joins the label
[1]KIDinaKORNER signs Imagine Dragons, beginning one of its most commercially significant artist relationships.
- 2010
Wonderland Entertainment is founded
[1]Alex da Kid establishes Wonderland Entertainment as a publishing and production company, providing the business foundation from which Kidinakorner later develops.
- 2010
Skylar Grey enters a publishing relationship
[1]Skylar Grey is reported to have signed a publishing deal connected with Alex da Kid's business.
Products and positioning
A creator-led record label and music-services company that connects artist development, publishing, production, and brand marketing through Alex da Kid's producer network and an Interscope joint venture.
Music label · 2011
Record label services
KIDinaKORNER operates as an artist-facing record label imprint through its joint venture with Interscope Geffen A&M. Its documented activities include signing artists, releasing recordings, and supporting artist development within the Interscope and Universal Music Group ecosystem.
Publishing · 2010
Music publishing
The broader business associated with Alex da Kid includes music publishing, an activity established before the formal KIDinaKORNER launch through Wonderland Entertainment. The available material specifically connects this side of the business with Skylar Grey's publishing relationship.
Production services
Commercial music production
Kidinakorner's described scope includes commercial production, linking music creation and production expertise with advertising and branded communications. The company has worked with brands including Jeep, Target, and Budweiser.
Marketing services
Music-led marketing
Through a joint venture with WPP, Kidinakorner expanded into marketing campaigns built around music. This activity positions the company as a connector between artists, recorded music, commercial partners, and large-scale communications campaigns.
Marketing campaigns
- Brand partnerships with Jeep, Target, and Budweiser
United States
Kidinakorner partnered with Jeep, Target, and Budweiser on brand activity involving music and commercial production.
Outcome. The partnerships helped demonstrate the company's expansion beyond label operations into music-centered brand work.
- WPP music-centered marketing joint venture
International
Kidinakorner entered a joint venture with WPP to build marketing campaigns centered on music.
Outcome. The arrangement broadened Kidinakorner's business model into agency and communications services, although the supplied material does not provide campaign-level performance results.
Brand decisions
2011
Launch through an Interscope joint ventureM&ABackground
Alex da Kid had established a publishing and production base and had gained prominence through several major songwriting and production credits.
Action taken
Interscope Geffen A&M partnered with Grant to launch KIDinaKORNER as a label imprint.
Aftermath
The arrangement gave the new company access to a major-label distribution and release framework while preserving its creator-led identity.
- Expansion into music-led marketingStrategy
Background
Kidinakorner already combined label, publishing, and production activities and had worked with commercial brands.
Action taken
The company formed a joint venture with WPP to develop marketing campaigns centered on music.
Aftermath
The move extended the company's scope from recorded music and artist development into branded communications and marketing services.
Recent events
- 2011
Interscope announces joint venture to launch KIDinaKORNER[1]
M&A · Other
Interscope Geffen A&M announced a joint venture with Alex da Kid to establish the KIDinaKORNER label imprint.
- 2011
KIDinaKORNER releases Skylar Grey's "Dance Without You"[1]
Product launch
The label issued Skylar Grey's debut single through digital distribution after the launch of its Interscope partnership.
- 2011
KIDinaKORNER signs Imagine Dragons[1]
Other
The label signed American rock band Imagine Dragons, whose subsequent debut album became a major commercial success.
Skylar Grey announces departure from Interscope/KidinaKorner[1]
Leadership change
Skylar Grey announced that she had left Interscope/KidinaKorner; the supplied reference does not specify the year.
Sources1 sources
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