Kiğılı
Turkish menswear brand and retail chain.
Last updated August 22, 2026
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Overview
Kiğılı is a Turkish menswear producer and retail brand whose name is also associated with a chain of men's clothing stores in Turkey and selected international markets. The business began in 1938 as a company selling fabrics used in men's clothing. This textile-oriented starting point gave the brand an early connection to the materials and supply side of apparel before it developed into a ready-to-wear business. A major transition took place in the 1960s. In 1965, Abdullah Kiğılı began selling ready-made trousers and shirts, moving the business beyond fabric distribution and toward finished garments for consumers. In 1969, the company opened its first store on Istanbul's İstiklal Avenue, then one of the city's principal upscale shopping streets. The store helped establish Kiğılı as a consumer-facing menswear retailer and provided a foundation for later expansion through a broader store network. The brand's core offer is centered on men's apparel, including suits, trousers, shirts and related wardrobe items. Its business model combines clothing production with branded retail, allowing Kiğılı to present coordinated collections through its own stores and other commercial channels. Publicly available descriptions identify the company primarily as a men's clothing producer and retail chain rather than as a diversified fashion conglomerate. Kiğılı has also used collaborations and digital initiatives to extend its brand presence. In 2021, it introduced the “Oktay Kaynarca designed by Kiğılı” line in cooperation with Turkish actor Oktay Kaynarca. The collaboration connected the brand with a well-known Turkish public figure and created a distinct line within its menswear portfolio. In 2023, Kiğılı launched a virtual store in the Metaverse, signaling an effort to experiment with emerging digital retail environments alongside its physical stores. The company has maintained an international footprint through subsidiaries in the Balkans, including Kiğılı Retail RS DOO-Belgrad in Serbia, Kiğılı Retail RO S.R.L. in Romania and Kiğılı DOOel Skopje in North Macedonia. These entities indicate that the brand's expansion outside Turkey has included direct retail or operating structures in neighboring markets. Kiğılı's recognition has included both retail and broader brand awards. It received the “Most admired brand of chain stores in shopping centers” award in 2019 and again in 2020. At the Turkey Gold Brand Awards, Kiğılı was named International Clothing Brand of the Year, while board chairman Abdullah Kiğılı received a Lifetime Achievement Award. These honors reflect the company's established position in Turkish apparel retail and the public profile of its long-serving leadership. Based on the available reference material, Kiğılı remains an active Turkish menswear brand with roots in fabric sales, a ready-to-wear transition in the 1960s, a store-led domestic business, selected Balkan operations, celebrity-linked product development and continuing experimentation with digital commerce.
History
Kiğılı was established in 1938 in Turkey as a business selling fabrics for men's clothing. Its initial activity placed it within the textile and materials trade rather than the finished-garment retail market. Over time, the company moved toward directly serving consumers with ready-to-wear products. The decisive development in this transition came in 1965, when Abdullah Kiğılı began selling ready-made trousers and shirts. This expanded the business from supplying fabric to offering finished men's garments and created the basis for a recognizable apparel brand. Four years later, in 1969, Kiğılı opened its first store on Istanbul's İstiklal Avenue. At the time, the avenue was a prominent upscale shopping location, and the store established a visible retail presence for the brand in one of Turkey's leading commercial districts. The company subsequently developed as both a men's clothing producer and an eponymous retail chain. Its principal product categories have included suits, trousers, shirts and other ready-to-wear menswear. The available reference material does not provide a complete chronology of store openings, ownership changes, financial performance or changes in production facilities, but it identifies Kiğılı as an established Turkish apparel retailer with activity beyond its home market. Internationalization has included subsidiaries in three Balkan countries: Serbia, Romania and North Macedonia. The named entities are Kiğılı Retail RS DOO-Belgrad, Kiğılı Retail RO S.R.L. and Kiğılı DOOel Skopje. Their presence shows that the company has used local operating structures to support activity in neighboring European markets. In the twenty-first century, Kiğılı has supplemented its traditional menswear positioning with brand collaborations and digital initiatives. In 2021, it worked with Turkish actor Oktay Kaynarca on the “Oktay Kaynarca designed by Kiğılı” line. The project gave the brand a personality-led product extension while remaining within its men's apparel category. In 2023, Kiğılı introduced a virtual store in the Metaverse, reflecting experimentation with immersive or emerging digital commerce channels. The brand's public recognition includes two consecutive years of a shopping-center retail award. Kiğılı was named the most admired brand of chain stores in shopping centers in both 2019 and 2020. It also won International Clothing Brand of the Year at the Turkey Gold Brand Awards, while board chairman Abdullah Kiğılı received a Lifetime Achievement Award at the same ceremony. These distinctions emphasize the company's longevity, retail visibility and association with its chairman. On the evidence available in the cited reference, Kiğılı remains an active Turkish menswear brand. Its historical path runs from fabric sales in 1938, through ready-made trousers and shirts in 1965, to branded retail beginning with the 1969 Istanbul store and later international subsidiaries, collaborations and digital retail experiments.
- 2023
Metaverse virtual store launched
[1]Kiğılı launched a virtual store in the Metaverse.
- 2021
Oktay Kaynarca collaboration
[1]The brand launched the “Oktay Kaynarca designed by Kiğılı” line in cooperation with the Turkish actor.
- 2020
Second consecutive shopping-center award
[1]Kiğılı received the same most-admired chain-store recognition for a second year.
- 2019
Shopping-center retail recognition
[1]Kiğılı received the award for most admired chain-store brand in shopping centers.
- 1969
First Kiğılı store opens in Istanbul
[1]The company opened its first store on Istanbul's İstiklal Avenue.
- 1965
Entry into ready-to-wear menswear
[1]Abdullah Kiğılı began selling ready-made trousers and shirts, moving the business into finished apparel.
- 1938
Business founded as a men's-clothing fabric seller
[1]Kiğılı began as a company selling fabrics intended for men's clothing.
Products and positioning
A Turkish menswear producer and retail chain focused on ready-to-wear men's clothing, with a heritage that extends from fabric trading into branded apparel and store-based retail. The brand combines traditional menswear categories with selected collaborations and digital retail initiatives.
Menswear
Men's suits
Suits are part of Kiğılı's core formal menswear offer and fit the brand's long-standing focus on coordinated, ready-to-wear clothing for men.
Menswear · 1965
Ready-made trousers
Ready-made trousers became one of the company's defining product categories when Kiğılı expanded into finished garments in 1965.
Menswear · 1965
Men's shirts
Men's shirts were among the first ready-to-wear products sold under Abdullah Kiğılı's direction and remain representative of the brand's everyday and formal menswear scope.
Collaborative menswear line · 2021
Oktay Kaynarca designed by Kiğılı
This line was introduced in cooperation with Turkish actor Oktay Kaynarca. It extended Kiğılı's menswear offer through a named creative collaboration and personality-led product positioning.
Marketing campaigns
- 2021Oktay Kaynarca designed by Kiğılı
Turkey
Kiğılı collaborated with Turkish actor Oktay Kaynarca on a named menswear line, using a public-figure partnership to create a distinct extension of its apparel range.
Brand decisions
2023
Launch of a Metaverse virtual storeProduct launchBackground
The company explored emerging digital environments in addition to its physical retail network.
Action taken
Kiğılı launched a virtual store in the Metaverse.
2021
Launch of the Oktay Kaynarca collaboration lineProduct launchBackground
Kiğılı sought to extend its menswear proposition through a collaboration with Turkish actor Oktay Kaynarca.
Action taken
The company launched the “Oktay Kaynarca designed by Kiğılı” line.
1969
Establishment of branded physical retailStrategyBackground
After entering ready-to-wear apparel, Kiğılı expanded its direct connection with consumers.
Action taken
The company opened its first store on Istanbul's İstiklal Avenue.
Aftermath
The store provided the starting point for Kiğılı's development as an eponymous men's clothing chain.
1965
Move from fabric sales into ready-to-wear clothingStrategyBackground
The business had originated as a seller of fabrics for men's clothing.
Action taken
Abdullah Kiğılı began selling ready-made trousers and shirts.
Aftermath
The move established the foundation for Kiğılı's later identity as a finished-garment producer and retail brand.
Recent events
- 2023
Kiğılı launches a virtual store in the Metaverse[1]
Product launch
The company launched a virtual store in the Metaverse as an experiment in digital retail and brand presentation.
- 2021
Kiğılı launches the Oktay Kaynarca designed by Kiğılı line[1]
Product launch
Kiğılı introduced a clothing line developed in cooperation with Turkish actor Oktay Kaynarca.
- 2020
Kiğılı receives the Most Admired Brand of Chain Stores in Shopping Centers award again[1]
Other
The brand received the same shopping-center chain-store recognition for a second consecutive year.
- 2019
Kiğılı receives Most Admired Brand of Chain Stores in Shopping Centers award[1]
Other
Kiğılı was recognized as the most admired chain-store brand in shopping centers.
Kiğılı receives International Clothing Brand of the Year recognition[1]
Other · Leadership change
Kiğılı won the International Clothing Brand of the Year award at the Turkey Gold Brand Awards. Abdullah Kiğılı also received a Lifetime Achievement Award at the ceremony.
Sources1 sources
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