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Khodi Feiz

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Khodi Feiz is an industrial designer whose practice spans product design, furniture, branding, and strategic design.

Last updated August 25, 2026

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Overview

Khodi Feiz, born Khodayar Feiz in 1963, is an industrial designer whose work combines product development, furniture design, visual identity, and strategic design. Born in Iran, he moved to the United States at the age of 14 and later studied industrial design at Syracuse University. His student thesis, an integrated scuba helmet, won an International Design Competition in Osaka in 1987, establishing an early connection between conceptual design and practical product development. After graduation, Feiz worked at the Texas Instruments Design Center. In 1990 he moved to the Netherlands to join Philips Design, where he developed experience working inside a large international technology organization. At Philips he became project leader for the company's Vision of the Future program in 1996. This period helped shape a design approach concerned not only with the form of individual objects but also with systems, emerging technologies, user behavior, and the broader context in which products are used. In 1998 Feiz established Feiz Design Studio with graphic designer Anneko Feiz-van Dorssen. The studio works across industrial design, furniture, product systems, branding, and strategic design. Its clients and collaborators have included international companies and design-led manufacturers such as Alessi, Artifort, Cappellini, Herman Miller, Logitech, Nokia, Offecct, Philips, Samsung, and Swedese. The resulting portfolio ranges from keyboards, speakers, mobile devices, and smart-access products to seating, tables, lighting, cabinets, desk objects, and other home products. Feiz's practice is associated with an emphasis on clarity, concept, and context. Rather than treating design as surface styling alone, his projects generally seek to clarify how an object works, how it communicates with users, and how it fits within a wider product or brand ecosystem. This orientation is visible in both technology projects and furniture programs, where the work often balances restrained visual language with functional adaptability. His work has been presented in solo and curated exhibitions, including exhibitions at Salone del Mobile and Salone Satellite in Milan and a solo presentation at Vivid Gallery in Rotterdam in 2003. He has also received recognition from organizations and competitions including the Red Dot Award, iF Product Design Award, IDEA, Dutch Design Awards, the ID Annual Design Review, and Good Design. Awarded projects have included Logitech keyboards, Denon audio products, Offecct seating, Nokia portable speakers, Grolsch beer glasses, and the StudioTK Cesto system. Feiz has also held a leadership role within the furniture sector. In 2014 he was appointed art director of the Dutch furniture brand Artifort, for which he designed or helped develop products including the Bras sofa, Beso chair program, Niloo easy chair, Figura sofa, and Extens 2.0 cabinets. His career therefore spans independent consultancy, long-term manufacturer collaboration, and creative direction for an established furniture brand. The available reference material does not provide current financial information, corporate ownership details, or a confirmed studio headquarters.

History

Khodi Feiz was born in Iran in 1963 and moved to the United States at the age of 14. He studied industrial design at Syracuse University, where his thesis project, an integrated scuba helmet, won an International Design Competition in Osaka in 1987. The award provided an early indication of his interest in combining engineering considerations, user needs, and a distinct conceptual identity. Following university, Feiz worked at the Texas Instruments Design Center. In 1990 he relocated to the Netherlands and joined Philips Design. His work at Philips exposed him to the organizational and technological complexity of multinational product development. In 1996 he was appointed project leader for Philips' Vision of the Future program, a role that broadened his experience from individual objects to future-oriented systems and scenarios. In 1998 Feiz formed Feiz Design Studio with graphic designer Anneko Feiz-van Dorssen. The studio developed an interdisciplinary practice covering industrial design, furniture, product systems, branding, and strategic design. Its client list has included Alessi, Artifort, Cappellini, Herman Miller, Logitech, Nokia, Offecct, Philips, Samsung, and Swedese. Projects have included consumer electronics, telecommunications products, computer accessories, lighting, desk objects, seating, tables, storage, and home products. The studio's work has been presented publicly through exhibitions in Milan and Rotterdam. Feiz held solo presentations at Salone Satellite in 2000 and 2001, presented a solo exhibition titled Light Green at Salone del Mobile in 2007, and showed work at Vivid Gallery in Rotterdam in 2003. His design language is summarized by the principles clarity, concept, and context: objects should communicate their purpose clearly, embody a coherent idea, and respond appropriately to their technological, cultural, and use environment. During the 2000s and 2010s, Feiz produced a broad sequence of commercial designs. These included Alessi desk objects and the Salsa bowl, Cappellini Noor lamps, Nokia mobile and portable-audio products, Swinxs educational play technology, Offecct seating, Giannini coffee products, and Denon audio equipment. He also worked on Logitech's K480, K380, and K780 multi-device keyboards, products that addressed the growing need to move between multiple digital devices. In 2014 Feiz became art director of Artifort. His Artifort work included the Bras sofa, Beso chair program, Niloo easy chair, Figura sofa, and Extens 2.0 cabinets. This role connected his independent design practice with the ongoing development of a furniture brand and its product portfolio. Later projects included the Swedese Amstelle chair and poufs, the StudioTK Cesto seating and table system, and the Level Invisible Smart Lock. Feiz's work has received awards from Red Dot, iF, IDEA, IDSA, the Dutch Design Awards, the ID Annual Design Review, and Good Design, among others. The available material records recognition for projects ranging from furniture and domestic objects to keyboards, speakers, mobile products, and educational toys. No reliable information in the supplied sources establishes a separate corporate ownership structure, public listing, financial performance, or current executive team for Feiz Design Studio.

  • 2019

    Cesto receives an IDEA Award

    [1]

    The StudioTK Cesto system receives an IDEA Award.

  • 2014

    Becomes Artifort art director

    [1]

    Feiz is appointed art director of Dutch furniture brand Artifort.

  • 2003

    Solo exhibition at Vivid Gallery

    [1]

    Feiz's work is presented in a solo exhibition at Vivid Gallery in Rotterdam.

  • 1998

    Feiz Design Studio is founded

    [1]

    Feiz establishes Feiz Design Studio with Anneko Feiz-van Dorssen.

  • 1996

    Leads Philips Vision of the Future

    [1]

    Feiz is appointed project leader for Philips' Vision of the Future program.

  • 1990

    Joins Philips Design

    [1]

    After working at the Texas Instruments Design Center, Feiz moves to the Netherlands and joins Philips Design.

  • 1987

    Student thesis wins an Osaka design competition

    [1]

    Feiz's integrated scuba helmet thesis project wins an International Design Competition in Osaka.

  • 1963

    Khodi Feiz is born in Iran

    [1]

    Khodayar Feiz, known professionally as Khodi Feiz, is born in Iran.

Products and positioning

A multidisciplinary industrial-design practice focused on clear concepts, functional products, furniture systems, and strategic collaboration with international brands. The work sits between independent design consultancy and manufacturer-led product development, with a restrained and context-sensitive approach.

  • Student industrial design · 1987

    Integrated Scuba Helmet

    Feiz's university thesis project, an integrated scuba helmet, demonstrated an early interest in combining technical function, ergonomic considerations, and a unified product concept. The project won an International Design Competition in Osaka in 1987.

  • Desk accessories · 2001

    Alessi Desk Objects

    A group of desk objects designed for Alessi, reflecting Feiz's interest in turning everyday office tools into coherent, clearly articulated domestic and workplace products.

  • Portable speakers · 2008

    Nokia MD-6 and MD-7

    Portable speaker products developed for Nokia. The designs addressed mobile listening through compact forms suited to personal and on-the-go use, and received international design recognition.

  • Computer peripherals · 2015

    Logitech K480, K380 and K780

    A family of multi-device keyboards developed with Logitech Design. These products respond to users who work across phones, tablets, and computers, combining wireless connectivity with a consistent physical interface. The K780 received Red Dot Best of the Best, IDSA Gold, and iF recognition.

  • Audio products · 2012

    Denon Cocoon and Envaya

    Audio products designed for Denon, including the Cocoon wireless speaker and Envaya Bluetooth speaker. The projects connect home audio with portable listening and were recognized by major design-award programs.

  • Furniture · 2012

    Offecct Moment Easy Chair

    An easy chair designed for Offecct. Moment represents Feiz's furniture work, where a relatively restrained visual expression is combined with the comfort and practical requirements of contract and domestic seating.

  • Seating · 2016

    Artifort Beso Chair Program

    A chair program developed for Artifort during Feiz's period as the brand's art director. The program illustrates his approach to furniture as a coordinated family of products rather than as isolated objects.

  • Seating · 2016

    Artifort Niloo Easy Chair

    An easy chair designed for Artifort, combining a compact upholstered form with the comfort expected of lounge seating. It forms part of Feiz's broader contribution to the Artifort furniture portfolio.

  • Sofas · 2018

    Artifort Figura Sofa

    A sofa designed for Artifort. Figura belongs to Feiz's furniture work for the Dutch manufacturer and demonstrates his use of clear proportions and an adaptable upholstered typology.

  • Interactive seating and tables · 2019

    StudioTK Cesto

    An interactive system of seating and table elements designed for StudioTK. Cesto received an IDEA Award in 2019 and extends Feiz's practice toward modular environments and social interaction.

  • Smart-home hardware · 2020

    Level Invisible Smart Lock

    An invisible smart-lock product associated with Feiz's later technology work. Its concealed approach emphasizes integration into the door and home environment rather than the visual presence of conventional access hardware.

Brand decisions

  • 2014

    Appointment as Artifort art directorStrategy

    Background

    Artifort appointed Feiz to provide creative direction for its furniture brand and product development.

    Action taken

    Feiz took on the art-director role while continuing a design practice connected to product and furniture projects.

    Aftermath

    His Artifort portfolio expanded to include seating, sofas, and storage products such as Beso, Niloo, Figura, Bras, and Extens 2.0.

  • 1998

    Launch of an interdisciplinary design studioStrategy

    Background

    After experience in technology and corporate design at Texas Instruments and Philips, Feiz established an independent practice with Anneko Feiz-van Dorssen.

    Action taken

    The new studio combined product design, furniture design, branding, and strategic design rather than limiting itself to a single product category.

    Aftermath

    The practice subsequently worked with multinational technology companies, furniture manufacturers, and consumer-product brands.

Recent events

  • 2019

    StudioTK Cesto receives an IDEA Award[1]

    Other

    The Cesto interactive seating and table-element system designed for StudioTK received an IDEA Award.

  • 2017

    Logitech K780 receives major design recognition[1]

    Other · Product generation

    The Logitech K780 multi-device keyboard, developed in collaboration with Logitech Design, received Best of the Best recognition from Red Dot, an IDSA Gold award, and an iF Product Design Award.

  • 2014

    Khodi Feiz appointed art director of Artifort[1]

    Leadership change

    Khodi Feiz was appointed art director for Dutch furniture brand Artifort, expanding his role from individual product designer to creative leader within an established furniture company.

  • 1998

    Khodi Feiz establishes Feiz Design Studio[1]

    Other

    Feiz founded Feiz Design Studio with graphic designer Anneko Feiz-van Dorssen to provide product, furniture, branding, and strategic design services.

Sources2 sources

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