Khind
Khind is a Malaysian electrical-appliance brand offering products for cooling, cooking, food storage, laundry, cleaning, and other household needs.
Last updated September 25, 2026
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Overview
Khind’s company story dates to 1961, when founder Cheng King Fa began with an electrical-appliance repair shop in Sekinchan. The company’s account says that he and his early team developed the business into Kee Hin Industries and, through subsequent experience and events, laid the way for Khind Holdings Berhad. The company describes Khind Holdings Berhad as a multinational electrical and electronic appliances company distributing to more than 58 countries. Khind’s current Malaysian online store presents a broad household-appliance range. Its categories include cooling and air movers, small and large kitchen appliances, and home appliances. Examples shown include ceiling, stand, table, wall, and industrial fans; rice cookers, blenders, air fryers, kettles, multi-cookers, ovens, and microwaves; refrigerators and freezers; clothes dryers, washing machines, vacuum cleaners, water heaters, and irons. The store also features Khind Junior baby products, such as a formula milk maker, thermostat kettle, and milk warmer. Its product listings include both Khind-branded products and the BLiTZ portable thermo blender. The brand describes its product ambition as affordable, reliable, and trendy, with value, performance, ease of use, cleaning, storage, and servicing in mind. Its stated vision is “Delivering Happiness. Everyday.” The Malaysian website offers direct online shopping, product warranty information, and shipping assurances. The company reports distribution across more than 58 countries, but the available evidence does not identify individual international markets, headquarters, current ownership details, or named executives.
History
Khind’s official “Our Team” page traces the company’s beginnings to 1961 in Sekinchan, Malaysia. Founder Cheng King Fa started with a small electrical-appliance repair shop. According to the company account, Cheng and his pioneering team built Kee Hin Industries from these beginnings. The page attributes the later development of Khind Holdings Berhad to the team’s accumulated experience and a sequence of events, but does not provide dates for those intervening steps. The company describes Khind Holdings Berhad as a multinational electrical and electronic appliances company distributing to more than 58 countries. The available company history does not specify when the Khind name was adopted, the dates of particular international expansions, or details of any corporate listing or ownership changes. Khind’s present-day Malaysian storefront represents a broad consumer-appliance business rather than a single-product line. Its categories cover fans and air movers, kitchen appliances, and general home appliances. Listed offerings range from rice cookers, blenders, ovens, microwaves, and air fryers to refrigerators, clothes dryers, washing machines, vacuum cleaners, water heaters, and irons. The site also presents the KHIND Junior baby-product series. A product listing includes a BLiTZ portable thermo blender alongside Khind-labelled products. The company’s stated mission is to make things easier for consumers by developing products that are affordable, reliable, and trendy. It says products should provide value and performance and be easy to buy, use, clean, store, and service. Its stated vision is “Delivering Happiness. Everyday.” The Malaysian online store currently offers product listings and describes shipping and warranty benefits. The supplied material establishes the company’s founding story and current product breadth, but does not document specific dated product launches, leadership appointments, campaigns, or acquisitions.
- 1961
Cheng King Fa begins an electrical-appliance repair business in Sekinchan
Business develops into Kee Hin Industries and Khind Holdings Berhad
Distribution reaches more than 58 countries
Products and positioning
A value-oriented household electrical-appliance brand whose stated product aims are affordability, reliability, and trendiness.
Fans and air movers
The official store lists ceiling, stand, table, wall, and industrial fans.
Kitchen appliances
The store lists rice cookers, blenders, air fryers, kettles, multi-cookers, ovens, and microwaves.
Home appliances
The store lists refrigerators, freezers, clothes dryers, washing machines, vacuum cleaners, water heaters, and irons.
KHIND Junior baby products
The online catalogue includes a baby formula milk maker, a multi-function thermostat kettle, and a baby milk warmer.
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