Kewpie USA

Kewpie USA corresponds to Q&B FOODS, INC., a California-based company founded in March 1982 with its head office in Irwindale, CA. It describes itself as part of the Kewpie Corporation group, Japan's leading manufacturer of mayonnaise, salad dressings, sauces, marinades and related products, and as uniquely qualified to produce products for the U.S. marketplace. Its brand certifications cover Kewpie (mayonnaise, dressings, sauces), The Ojai Cook (mayonnaise, Lemonaise) and Rice Road (sauces). Kewpie's own history traces the brand to founder Toichiro Nakashima and the 1925 launch of KEWPIE Mayonnaise by Shokuhin Kogyo Co, predecessor of Kewpie Corp.

Kewpie's own account traces the brand to founder Toichiro Nakashima, who in the 1910s traveled to the United Kingdom and the United States as an overseas intern for what was then the Japan Department of Agriculture and Commerce, and returned to Japan fascinated by orange marmalade and the nutritional value of mayonnaise used in potato salad. In 1925, based on his desire to help improve the physiques and health of Japanese people by making delicious, nutritious mayonnaise widely available, the Company launched KEWPIE Mayonnaise, a highly nutritious egg-yolk type mayonnaise. Kewpie states it has valued the founder's desire to contribute to the health of customers since its founding in 1919. Milestones listed include: 1925 launch of Kewpie Mayo by Shokuhin Kogyo Co (predecessor of Kewpie Corp); 1927 acquisition of exclusive rights to manufacture and distribute Kewpie dolls in Japan and other Asian markets; 1941 Kewpie Mayo reaching 100k cases shipped; 1943 production halted due to wartime ingredient difficulties; 1948 production resumed; 1957 Shokuhin Kogyo Co officially renamed Kewpie Corporation; and 1958 launch of the new plastic Kewpie Mayo bottle with the red mesh pattern, plus Kewpie French dressing, described as the first ever Japanese made salad dressing. In 1961 the "Open Kitchen" factory tour program was launched. Separately, Kewpie USA's company data page states that Q&B FOODS, INC. was founded in March 1982 with a head office in Irwindale, CA, and describes it as part of the Kewpie Corporation group, Japan's leading manufacturer of mayonnaise, salad dressings, sauces, marinades and related products, uniquely qualified to produce products for the US marketplace.

• KEWPIE Mayonnaise

• Sesame Dressing

• Onion Dressing

1. 1KEWPIE Shop - Japanese Mayo, Salad Dressings, and Marinades — Kewpie USAkewpieshop.com
2. 2History of Kewpie — Kewpie USAkewpieshop.com
3. 3About Us — Kewpie USAkewpieshop.com
4. 4Company Data — Kewpie USAkewpieshop.com